Analysis Period: Dec 30, 2025 - Jan 26, 2026 20 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 4.72% | 4.72% | 16132 | -44.9% | 0 |
| Jan 19 - Jan 25 | 5 | 8.57% | 2.99% | 152326 | +56.8% | 2 |
| Jan 12 - Jan 18 | 7 | 5.46% | 3.01% | 130783 | +56.1% | 2 |
| Jan 05 - Jan 11 | 3 | 3.50% | 1.46% | 35912 | -54.6% | 1 |
| Dec 29 - Jan 04 | 4 | 7.70% | 4.50% | 210454 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @filmymonica | 20.00% | 100% | +215% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @filmymonica | 20.00% | 95% | +215% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @filmymonica | 16.90% | 90% | +166% | Top 10% | ⭐ Top |
| #4 | New Instagram post by @filmymonica | 16.70% | 85% | +163% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @filmymonica | 10.36% | 80% | +63% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a focused marketing opportunity within the Bollywood film niche. As a 'Film Critic' and 'Commentary Creator,' filmymonica offers a platform for reaching Hindi-speaking audiences interested in movie reviews, trailer reactions, and film industry trends. While the provided follower count is zero, the creator's defined content style and strategic insights suggest a potential for high engagement within a targeted segment, particularly for campaigns seeking authentic reviews and commentary. However, a lack of follower data makes judging overall marketing fit harder.
Video-based carousels are the clear winning format for this profile. Specifically, 'Video Listicle Carousels' focused on entertainment recommendations have shown to perform best, followed by 'Video Meme Carousels' for social commentary and 'Video Review Carousels' for film reviews. The direct-to-camera presentation style and clear text overlays in the videos contribute to audience engagement. The format fit data indicates that recommendations perform 5x better in this format, thus they should be prioritized.
Given the content styles and creator type, this profile is well-suited for film promotions, streaming service awareness campaigns, and even social commentary related to Bollywood trends. For film promotions, they can offer honest reviews and trailer reactions, driving excitement and awareness for upcoming releases. They are a good fit for highlighting content libraries, new releases, and exclusive content, and even to create engaging social commentary and meme-based content around trending Bollywood topics.
The target audience is primarily located in India, with an age range of 25-34. Brands and services aligning with this demographic include streaming platforms (Netflix, Amazon Prime Video), film production companies, Bollywood-related merchandise, mobile carriers, telecom providers, and snack/beverage brands that appeal to younger audiences. The creator's Hindi-language focus makes them ideal for brands specifically targeting the Indian market. It is worth noting that the creator references Netflix and Amazon Prime Video, showing possible topical alignment.
Depending on the follower count, the creator could be positioned for a one-off collaboration or as a content creator for hire. If the follower count is low, a one-off collaboration would make sense. This would enable evaluation of impact before longer term engagement. Should their follower count prove substantial and engagement rates high, a brand ambassadorship would be worth considering. Due to her expertise, she would be great as content creator for hire.
Given the lack of follower count and historical engagement data, the ROI potential is rated as MEDIUM. The targeted niche and strategic content approach suggest potential for good results. Specific recommendations: (1) Partner with the creator for film promotion using 'Honest Review' and 'Trailer Reaction' content styles in carousel format. (2) Sponsor a web series recommendation video highlighting content on streaming platforms. (3) Utilize their social commentary skills to create engaging content around trending Bollywood news. Overall, consider a test campaign to assess actual engagement rates before committing to larger initiatives.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
Filmy Monica (@filmymonica) has established a strong and consistent content strategy centered on being a go-to source for Indian cinema, particularly Bollywood. Her core content pillars are film reviews, trailer reactions, and entertainment recommendations, all delivered in a highly personal and expressive direct-to-camera format. A signature element of her branding is her consistent appearance, often featuring distinctive hexagonal glasses, which creates a recognizable persona for her audience. Her content is almost exclusively presented in a carousel format, typically embedding a primary video clip where she shares her opinions, supplemented by text overlays and relevant movie posters or clips.
The most successful content for this profile leverages broad, relatable themes that extend beyond simple reviews. Her highest-performing post by a significant margin is a recommendation listicle ('Best Web Series of 2025'), indicating a strong audience appetite for curated content that provides direct value and viewing suggestions. Following this, her posts on social commentary (e.g., 'Us vs. Today's Kids') and deep dives into unique film industry trends (e.g., the 'Border 2' promotional strategy) perform exceptionally well. This suggests her audience values not just her opinions on films, but also her perspective on broader cultural and industry-related topics.
While her bread-and-butter 'Honest Reviews' and trailer reactions maintain steady engagement, their success is often tied to the popularity and anticipation level of the film itself, such as the highly-engaged review for 'Border 2'. In contrast, more personal or niche content, like a wedding anniversary post or reviews of less-hyped films, tends to see significantly lower engagement in terms of likes and comments. Her giveaways are effective at driving comment volume but don't always translate to high like counts, indicating a specific type of engagement. Overall, Filmy Monica thrives when she combines her film expertise with high-value, relatable, and culturally relevant commentary.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
The creator is highly recommended for brand partnerships due to their brand-safe content and high commercial viability, provided transparency is maintained during sponsored reviews.
The creator maintains a consistent focus on entertainment content, primarily centered around film reviews and related discussions.
The creator presents content in a personal and expressive direct-to-camera format, conveying a high level of authenticity.
The creator is highly suitable for brand partnerships due to their focus on entertainment and positive content.
The creator organically mentions streaming platforms, indicating a natural fit for sponsored content.
The audience is likely receptive to promotional content due to the creator's focus on recommendations and reviews.
The creator is ideal for sponsored content, title promotions, or affiliate marketing.
Partnering with this creator is likely cost-effective due to the high engagement and clear target audience.
The creator can incorporate partnerships regularly due to the consistent entertainment-focused content.
No hook data available
No topic data available