Analysis Period: Jan 01, 2026 - Jan 24, 2026 18 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 3 | 1.73% | 1.18% | 3112 | -6.3% | 0 |
| Jan 12 - Jan 18 | 5 | 1.84% | 1.31% | 5538 | -69.2% | 0 |
| Jan 05 - Jan 11 | 6 | 5.99% | 5.89% | 21590 | -18.3% | 3 |
| Dec 29 - Jan 04 | 4 | 7.33% | 3.82% | 47334 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @movies__radio | 20.00% | 100% | +352% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @movies__radio | 8.66% | 94% | +96% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @movies__radio | 8.05% | 89% | +82% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @movies__radio | 7.24% | 83% | +64% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @movies__radio | 5.25% | 78% | +19% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a strong opportunity for entertainment brands seeking to engage with a young, pan-Indian audience. As a Macro-tier reviewer specializing in movies and TV, the creator’s focus on reaction videos and reviews provides a direct line to consumers actively seeking entertainment recommendations. Their authenticity and dedicated following make them well-suited for brand partnerships within the entertainment sector. The consistent engagement, particularly on controversial or adult-themed dramas, suggests a strong audience connection and receptiveness to the creator’s opinions.
The optimal creative format for this profile is undoubtedly the Split-Screen Video Reel, consistently outperforming other formats as indicated by the format_fits data. This format allows the creator to leverage their signature reaction style, presenting visually engaging content alongside their insightful commentary. The strategic insights highlight the success of winning hooks related to controversial or adult-themed dramas, indicating an audience preference for bold and thought-provoking content. Stories could be used for behind-the-scenes content or quick polls to further engage the audience.
This profile excels at campaigns centered around movie and series launches, providing valuable pre-release buzz and driving viewership. Given their reviewer creator type and reaction video content style, they would be effective in creating sponsored reviews, trailer reactions, and countdown campaigns. They could also be leveraged for educational campaigns that explain film techniques or explore genre themes. Furthermore, their focus on Bollywood makes them a prime candidate for promoting Indian cinema and streaming platforms.
The target audience primarily consists of individuals aged 25-34 in India, with an interest in movies, TV shows, and entertainment news. This demographic aligns perfectly with brands in categories such as Streaming Services (Netflix, Amazon Prime Video, Disney+ Hotstar), Movie Studios (production houses for Bollywood and regional cinema), Online Ticketing Platforms (BookMyShow, Paytm Movies), Snack and Beverage Brands (targeting movie-watching occasions), and Consumer Electronics (TVs, sound systems, headphones). The creator's focus on Hindi and English content broadens the reach within the Indian market.
Considering the macro prominence level, strong audience relationship, and high engagement with reaction videos, this creator is best positioned for a One-Off Collaboration or as a Content Creator for Hire. The one-off collaboration would be suitable for specific movie or series launches, leveraging their review style. Positioning as a Content Creator for Hire would involve producing high-quality reaction videos or reviews for the brand's own social channels, giving them flexibility for specific projects or campaigns.
Expected ROI potential is rated HIGH due to the strong engagement rates within specific topics (up to 18.5% for controversial dramas), the relevant target audience, and the focused niche. Specific recommendations include: (1) Partnering with streaming services to create sponsored reaction videos to promote new series launches, focusing on psychological horror or thriller genres. (2) Collaborating with movie studios for pre-release trailer reactions of Bollywood or South Indian cinema films, leveraging winning hooks that create intrigue and excitement. (3) Featuring specific scenes from upcoming movies in Reels, coupled with the creator's genuine reactions and opinions to drive conversation and anticipation. Best ROI can be achieved by carefully selecting content that aligns with the creator's preferred topics and engagement patterns.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The social media profile @movies__radio operates as a dedicated film and web series reviewer, targeting an audience interested in a wide array of cinema, including Bollywood, Hollywood, and South Indian productions. The creator has established a highly consistent and effective content strategy centered around a split-screen video format. In every post, the top portion of the screen displays dynamic clips from a movie or series trailer, providing immediate context, while the bottom portion features the creator delivering an enthusiastic, animated review in Hindi. This format is successful because it simultaneously showcases the product being reviewed and the creator's unique personality and critique, capturing viewer interest efficiently.
The creator's main themes revolve around providing concise summaries, critiques, and strong recommendations, often positioning themselves as a guide to navigating the vast landscape of streaming and theatrical releases. A recurring pattern in their content is the use of a direct call-to-action, funneling the audience to a personal Telegram channel. This strategy serves as a powerful tool for community building and direct content distribution, moving beyond the platform's algorithmic limitations. This approach suggests a sophisticated understanding of audience retention and off-platform community management.
Analysis of engagement metrics reveals a distinct pattern: while the creator covers mainstream releases, their most successful content focuses on niche genres that evoke strong reactions. Reviews for films with controversial themes, adult content, intense psychological plots, or notable social commentary dramatically outperform others. For example, the review for 'Biriyaani: Flavors of the Flesh,' a film described as 'disturbing' and '18+,' garnered over 41,000 likes, an order of magnitude higher than the profile's typical engagement. This indicates that the audience responds most strongly to content that is provocative, emotionally charged, and feels like a discovery of a 'hidden gem' or a challenging masterpiece, rather than reviews of well-known blockbuster films.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
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