Analysis Period: Dec 30, 2025 - Jan 26, 2026 43 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 2 | 2.43% | 2.43% | 698 | -71.5% | 0 |
| Jan 19 - Jan 25 | 18 | 8.55% | 3.70% | 79597 | +43.7% | 8 |
| Jan 12 - Jan 18 | 19 | 5.95% | 3.00% | 22337 | +15.4% | 7 |
| Dec 29 - Jan 04 | 4 | 5.16% | 2.74% | 2957 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @dont_sleeep_ | 20.00% | 100% | +194% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @dont_sleeep_ | 20.00% | 98% | +194% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @dont_sleeep_ | 20.00% | 95% | +194% | Top 10% | ⭐ Top |
| #4 | New Instagram post by @dont_sleeep_ | 20.00% | 93% | +194% | Top 10% | ⭐ Top |
| #5 | New Instagram post by @dont_sleeep_ | 20.00% | 91% | +194% | Top 10% | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, featuring a micro-influencer specializing in entertainment commentary and true crime, presents a unique opportunity for brands seeking to engage a young, Indian audience. The creator's consistent use of 'Piece-to-Camera Narration' and dedication to 'Review' based content, combined with their focused topics, establishes them as a reliable source of entertainment insights. While their current follower count is unknown, the strategic insights regarding winning formats and top topics provide valuable data for campaign planning. A key consideration is to ensure brand alignment with the creator's established content pillars: entertainment reviews and true crime narratives.
The optimal creative format for this profile is undoubtedly split-screen video, as indicated by the 'format_fits' data, with a 15.5x performance multiplier for 'Entertainment Reviews' using the 'Split-Screen Video Commentary' style. For true crime content, 'Split-Screen Video Narration' is the winning format. Brands should prioritize video-centric campaigns tailored to these formats. Reels and longer-form video content on platforms like YouTube could be highly effective, leveraging the creator's established 'Piece-to-Camera Narration' style and the winning visual elements of split-screen layouts, expressive reactions, and relevant visual aids.
Given the creator's topical focus, this profile is particularly well-suited for campaigns centered around film and TV show promotions, streaming service awareness, and related product integrations. Specifically, this creator could be leveraged for promotional campaigns around horror and thriller releases, as their 'Horror' and 'Thriller' micro-topic expertise would enable them to engage their audience effectively. The inclusion of the Jio Hotstar web series promotion suggests an openness to integrating promotional content, provided it aligns with the creator's overall style. They could provide commentary on new releases, curate watch lists, or host discussions around popular series.
The target audience primarily consists of young Indian adults aged 18-24, as indicated by the 'age_range'. This demographic makes the profile valuable for brands targeting this segment within India. Brand categories that align naturally include streaming services (Netflix, Prime Video, Jio Hotstar), gaming companies (given the prevalence of screen time and potential overlap in interests), food and beverage brands targeting young adults (snacks, drinks), technology accessories (headphones, phone cases), and apparel brands that cater to this demographic. It is important to avoid misaligned brand categories, such as luxury goods or services not relevant to a younger audience.
Given the micro-influencer status and content consistency, a one-off collaboration or content creator-for-hire model may be the most appropriate initial positioning. This approach allows brands to test the waters and assess the creator's impact without committing to a long-term ambassadorship. As the relationship develops and performance is validated, transitioning to an affiliate marketing model could be considered. The 'Reviewer' creator type and 'Entertainment Commentary' topic lend themselves well to product placement and affiliate links within video descriptions.
The expected ROI potential is rated MEDIUM, contingent on strategic campaign execution and brand alignment. While the creator's engagement rate is currently reported as 0%, focusing on proven content formats (split-screen video), popular topics (entertainment reviews and true crime), and relevant brand integrations should improve performance. Specific recommendations: (1) Partner with the creator for a sponsored review of a new horror movie on Netflix, targeting the 18-24 age group through Reel format. (2) Leverage their True Crime content style to create a branded content series discussing the psychology behind famous movie villains, subtly integrating a relevant brand like a psychological thriller book club. (3) Given the high frequency and entity extraction of Netflix, develop sponsored reviews highlighting the platform. Best ROI is expected from campaigns that integrate organically with their existing content style, delivering value to their audience while promoting the brand.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, managed by creator Jay Patel, employs a highly consistent and bifurcated content strategy centered on two main pillars: entertainment commentary and true crime narration. The primary and most successful pillar consists of energetic, passionate reviews and recommendations of movies and TV series, presented in a recurring 'Day-X of best series ever' format. These videos utilize a distinctive split-screen style, showing the creator's commentary in Hindi at the bottom and relevant clips at the top. The content heavily favors the horror, thriller, crime, and supernatural genres, often highlighting mature (18+) content available on streaming platforms like Netflix, Prime Video, and Hotstar. This approach resonates strongly with the audience, driving exceptionally high engagement, particularly for globally recognized titles like 'Game of Thrones' and niche Indian thrillers.
The second content pillar is dedicated to true crime storytelling. In these videos, the creator adopts a more serious, journalistic tone to narrate harrowing criminal cases from India and around the world. While maintaining the signature split-screen format, this content focuses on social commentary, legal injustices, and raising awareness about disturbing events. The topics range from local Indian murder cases to infamous international serial killers. This content stream, while consistent, receives significantly lower engagement, indicating a core audience that is more interested in entertainment recommendations than in-depth true crime analysis.
Overall, the profile's success is built on a formulaic yet effective presentation style, a clear niche in dark-themed entertainment, and the creator's engaging personality. The content strategy effectively captures viewers seeking curated recommendations for intense and thrilling shows. However, the vast performance gap between the two content pillars suggests that the true crime segment may not align with the primary audience's interests or could be better suited for a different platform or format. The most effective posts are those that combine a popular, high-stakes series with the creator's enthusiastic and provocative review style.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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