Analysis Period: Dec 30, 2025 - Jan 19, 2026 7 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 1 | 2.72% | 2.72% | 12319 | -24.8% | 0 |
| Jan 12 - Jan 18 | 1 | 3.62% | 3.62% | 16375 | -12.1% | 0 |
| Jan 05 - Jan 11 | 3 | 4.12% | 3.00% | 55876 | -22.0% | 1 |
| Dec 29 - Jan 04 | 2 | 5.28% | 5.28% | 47754 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @surajkumarreview | 9.53% | 100% | +128% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @surajkumarreview | 6.48% | 86% | +55% | High (10-25%) | ⭐ Top |
| #3 | New Instagram post by @surajkumarreview | 3.62% | 71% | -13% | Above Average (25-50%) | ⭐ Top |
| #4 | New Instagram post by @surajkumarreview | 3.00% | 57% | -28% | Above Average (25-50%) | ⭐ Top |
| #5 | New Instagram post by @surajkumarreview | 2.88% | 43% | -31% | Below Average (50-75%) | ⭐ Top |
No category data available
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Nano-influencer profile, surajkumarreview, presents a niche opportunity for targeted marketing campaigns within the Indian entertainment sector. As a dedicated 'Reviewer' and 'Entertainment Creator' focusing primarily on 'Movies & TV' and celebrity news, the profile offers direct access to a young, engaged audience interested in Bollywood and regional cinema. The consistency in posting review-style content establishes a clear brand identity, which can be leveraged for authentic endorsements and targeted promotions. However, with the follower count currently at zero, initial campaigns should focus on building brand awareness and driving follower growth in conjunction with promotional activities. The high engagement rate observed in the strategic insights highlights the potential for this to be achieved.
Carousel posts have proven to be the most effective format for surajkumarreview, aligning with their content style of reviews and listicles. The data shows that the 'Movie Listicles/Roundups' perform exceptionally well in carousel format, making it an ideal choice for presenting product recommendations or top-tier lists related to entertainment. Reviews perform well in carousel format too. Given the creators identity, the content lends itself to vertical video well. The platform doesn't explicitly say use Instagram Reels or TikTok, but using short vertical video would boost visibility on either platform.
Given the profile's focus on reviews and entertainment news, it is ideally suited for movie/web series launch campaigns, celebrity-related promotions, and event coverage within the Indian entertainment industry. The 'Listicle' content style can be effectively used for creating 'Top' lists of recommended products, services, or experiences relevant to the entertainment niche. Product review campaigns will work well due to the creator type aligning to that content style.
The primary target audience for surajkumarreview consists of males and females aged 18-24 in India, who are passionate about movies, web series, and celebrity culture. This demographic makes the profile attractive to brands in categories such as streaming services (Netflix, Amazon Prime Video), online ticketing platforms (BookMyShow), entertainment merchandise, mobile gaming, snack brands popular among young audiences, and fashion brands endorsed by Bollywood celebrities. It's important to choose brand categories that genuinely resonate with the creator's content and audience to maintain authenticity.
Due to the current Nano influencer status and the need to build a follower base, a one-off collaboration or content creator for hire model is most appropriate initially. This allows brands to test the creator's potential without committing to a long-term ambassadorship. As the profile grows and engagement patterns stabilize, a longer-term relationship could be considered. For the collaboration to be successful, the brand should partner with the creator to grow the audience as well as promote the brand.
Given the current Nano influencer status, the expected ROI potential is initially MEDIUM, but could quickly become HIGH if the creator is able to grow an engaged follower base. To maximize ROI, brands should (1) leverage the creator's 'Listicle' format to promote their products or services within relevant 'Top' lists, (2) partner on teaser campaigns for new movies or series targeting the 18-24 Indian demographic, and (3) focus on creating engaging carousel-based reviews and promotional content that aligns with the creator's established style. By focusing on building a follower base and creating engaging content, the brand may be able to see much better results.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, operating under the name surajkumarreview, has established a clear and consistent content strategy centered around the entertainment industry, specifically focusing on reviews and commentary related to movies and web series. The creator exclusively uses the carousel format for all analyzed posts, suggesting a static, image-and-text-based approach to content delivery. This format is used to deliver definitive opinions, listicles, and reactions to new releases, teasers, and industry news. The captions are concise, typically ending with a call-to-action to 'Follow for more' and utilizing relevant hashtags to increase discoverability within film and celebrity fan communities.
The core themes are movie reviews, teaser analysis, and year-end roundups. The content that performs best is highly specific, timely, and leverages the popularity of major stars and franchises. For instance, posts like 'Top 20 Best Movies of 2025' and 'The RajaSaab Movie Honest REVIEW' generated significantly higher engagement (43.1k and 29.3k total engagements, respectively) compared to other content. This indicates the audience is highly responsive to definitive, opinionated, and easily digestible content that helps them make viewing decisions or stay updated on popular media.
Conversely, more generic or personal content, such as the 'Happy New Year' post, sees a drastic drop in engagement (4.6k), performing nearly 10x worse than the top post. This highlights that the audience follows this creator for their specific niche expertise in media reviews, not for personal or off-topic content. The creator also experiments with comedic or 'roast' style content, which performs moderately well, suggesting an opportunity to inject more personality into the core review format. Overall, the strategy is effective but highly dependent on the hype cycle of the entertainment industry.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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