Analysis Period: Dec 30, 2025 - Jan 25, 2026 15 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 4 | 3.37% | 3.31% | 8417 | -11.9% | 0 |
| Jan 12 - Jan 18 | 4 | 3.83% | 3.52% | 9551 | -56.6% | 1 |
| Jan 05 - Jan 11 | 3 | 8.82% | 5.08% | 17823 | +174.8% | 2 |
| Dec 29 - Jan 04 | 4 | 3.21% | 2.95% | 8015 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @mr_sam_reviews | 20.00% | 100% | +340% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @mr_sam_reviews | 6.68% | 93% | +47% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @mr_sam_reviews | 6.08% | 87% | +34% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @mr_sam_reviews | 5.08% | 80% | +12% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @mr_sam_reviews | 4.32% | 73% | -5% | Above Average (25-50%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, featuring an Entertainment Creator focused on Bollywood and South Indian Cinema, presents a strong marketing fit for brands seeking to engage with a young, movie-loving audience in India. The creator's review and commentary style builds trust and provides valuable insights, making their recommendations influential. The 'Macro' prominence level, backed by solid engagement, indicates a broad reach within the target demographic. However, the focus on specific film genres requires careful alignment with brand categories to ensure authenticity.
The optimal creative format for this profile is undeniably the carousel with split-screen video. The data clearly shows that this format drives significantly higher engagement compared to other types. The creator's winning hooks often involve genre listicles and new release reviews. By combining the carousel format with split-screen video, marketers can leverage the creator's expressive reactions and highlight key scenes from trailers or movies being discussed. This approach allows for dynamic content presentation and sustained viewer interest.
Several campaign types align well with this creator's content style and audience. Product launch campaigns for streaming platforms like Netflix and Prime Video, as seen with the existing references, are a natural fit. Brand awareness campaigns for movie studios or production houses can also be effective. Educational campaigns promoting film literacy or behind-the-scenes content could further engage the audience. Given the high engagement with listicle-style content, seasonal promotions tied to film releases or festivals would be particularly successful.
The target audience primarily consists of young adults aged 18-24 in India, with a strong interest in movies, entertainment, and Bollywood. This aligns perfectly with brands in the following categories: Streaming services (Netflix, Prime Video, ZEE5), Film production and distribution companies, Snack and beverage brands targeting moviegoers, Mobile gaming companies, Fashion and accessories brands popular among young adults, EdTech platforms offering film-making or acting courses, and Consumer electronics brands focused on home entertainment.
Given the consistent content style and the emphasis on reviews and recommendations, this creator is best positioned as an Affiliate Marketer or a Content Creator for Hire. As an Affiliate Marketer they can earn commissions on subscriptions or product sales driven by their recommendations. Alternatively, brands can hire them to create custom content such as sponsored reviews or trailer reactions. Due to the relatively younger age range of the audience, positioning as a Brand Ambassador for more than one year might be less optimal.
The expected ROI potential is rated HIGH, considering the high engagement rates, the focused niche, and the creator's ability to drive meaningful conversations. Recommendations: (1) Collaborate with streaming services to promote new web series through split-screen review carousels. (2) Partner with snack brands to integrate their products into movie recommendation videos. (3) Create sponsored content highlighting affordable home entertainment setups for the young movie-loving audience, as this would best reflect the engagement shown on the creator's material regarding movies and series in general. Best ROI can be achieved with the split-screen carousel format as shown in the strategic insights.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, @mr_sam_reviews, operates as a dedicated film and web series commentator, focusing exclusively on Indian cinema. The creator has carved out a niche by delivering timely reviews, trailer reactions, and curated recommendations in a distinct and consistent format. The core content strategy revolves around a split-screen video presentation where the creator offers direct-to-camera commentary in the bottom half, while the top half displays relevant clips, posters, and promotional material. This approach effectively combines a personal, influencer-led style with the necessary visual context for the audience, creating an engaging and informative viewing experience. The creator speaks primarily in Hindi, indicating a target audience in the Hindi-speaking belt of India and the diaspora.
Thematically, the content is diverse yet targeted. The creator covers a wide spectrum of Indian entertainment, including major Bollywood releases (e.g., 'Border 2'), South Indian cinema (e.g., Prabhas's 'The Raja Saab'), regional content (specifically Marathi films), and web series from major streaming platforms like Netflix, ZEE5, and Prime Video. A significant portion of the content is time-sensitive, focusing on new trailers and just-released titles, positioning the profile as a go-to source for fresh takes on trending entertainment. This strategy ensures a constant stream of relevant content that capitalizes on industry buzz and audience curiosity.
Analysis of engagement patterns reveals that certain content pillars perform exceptionally well. Curated listicles, such as '3 Most Controversial Movies' or 'scary and creepy short films,' generate high levels of interaction, particularly comments, by sparking debate and curiosity. Promotional content for regional cinema, as seen in the ZEE5 Marathi post, achieved the highest reach, indicating a strong, untapped appetite for non-mainstream Bollywood content within the audience. Furthermore, reviews that cater to specific genres like thrillers, mature (18+), and patriotic war dramas consistently garner strong engagement. The creator's passionate and energetic delivery, combined with this well-defined content strategy, has established a clear brand identity as an enthusiastic and credible guide to Indian cinema.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Partnerships with streaming platforms and movie production houses are highly viable. Careful consideration of brand alignment with content segments is crucial.
The content primarily focuses on mainstream entertainment, but some segments like '18+' and 'Controversial Movies' might present challenges for family-friendly brands.
Content appears authentic and opinion-based, driven by the creator's genuine reactions and insights.
Brands should carefully consider the content segments to ensure alignment with their values. Assess the risk associated with '18+' and 'Controversial Movies' before partnering.
The ZEE5 collaboration suggests successful sponsored content performance.
The audience seems receptive to promotional content, particularly when it aligns with their interests (e.g., regional cinema).
Series-based collaborations with streaming platforms to review exclusive content. One-off reviews for new movie releases.
Given the strong engagement and reach, partnerships are likely to be cost-effective, especially with streaming platforms.
Regular partnerships to establish a consistent content flow and maintain audience engagement.
No hook data available
No topic data available