Analysis Period: Dec 31, 2025 - Jan 26, 2026 30 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 0.60% | 0.60% | 778 | -88.2% | 0 |
| Jan 19 - Jan 25 | 7 | 5.07% | 2.90% | 51203 | -0.6% | 2 |
| Jan 12 - Jan 18 | 8 | 5.10% | 3.56% | 56265 | +6.4% | 2 |
| Jan 05 - Jan 11 | 8 | 4.79% | 2.92% | 94631 | -32.9% | 2 |
| Dec 29 - Jan 04 | 6 | 7.14% | 2.21% | 59760 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @newverse01 | 20.00% | 100% | +280% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @newverse01 | 20.00% | 97% | +280% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @newverse01 | 20.00% | 93% | +280% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @newverse01 | 20.00% | 90% | +280% | Top 10% | 🔥 Viral ⭐ Top |
| #5 | New Instagram post by @newverse01 | 17.84% | 87% | +239% | High (10-25%) | 🔥 Viral ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a strong opportunity for entertainment-related marketing campaigns. As a Macro-tier 'News/Commentary' creator and 'Film Critic' focusing on Indian Cinema, this creator possesses considerable influence within a niche audience keenly interested in movies, trailers, and entertainment updates. The creator's consistent content, primarily reviews and reaction videos, establishes them as a reliable source of information, enhancing their suitability for brand partnerships within the entertainment industry.
Based on 'Strategic Insights', split-screen carousel videos are the most effective format, boosting performance by 1.5x compared to other styles. The 'Split-Screen Commentary Video' is an ideal format for 'Regional Cinema Appreciation' as suggested in the `top_topics`. The creator's 'Reaction Video' content style also naturally lends itself to short-form video platforms like Reels, where they can provide quick reactions to trailers or movie clips. Stories could be used for behind-the-scenes content or polls to engage with the audience about upcoming releases.
This profile is particularly well-suited for movie promotions, trailer launches, and brand awareness campaigns targeting moviegoers. Given their expertise in Indian Cinema, they could be leveraged for promoting regional films or providing commentary on Bollywood releases. Their 'Review' content style makes them an excellent fit for pre-release reviews, building hype and anticipation for upcoming movies. The creator can also be engaged for conducting contests and giveaways to boost engagement and reach.
The target audience primarily consists of Hindi-speaking individuals in India aged 25-34. The primary target is likely male, given the identity. This makes the profile a perfect fit for brands targeting this demographic with products and services related to entertainment, film, streaming platforms, gaming, food & beverage (snacks suitable for movie watching), merchandise (movie-themed products), and technology (smartphones with good video capabilities). The focus on Indian Cinema strengthens the potential for regional and national brands to connect with a relevant audience.
Given the creator's focus on reviews and news, a one-off collaboration or content creator for hire positioning is optimal. This allows brands to leverage their expertise for specific campaigns without requiring a long-term commitment. While a brand ambassadorship isn't the strongest fit, they could serve as a campaign-specific spokesperson. An affiliate marketing strategy could be explored if the creator integrates relevant product placements seamlessly into their reviews.
The expected ROI potential is rated as MEDIUM due to the creator's focus on a niche audience and relatively low average engagement rate (0.00% despite the Macro-tier status), but the high confidence in the identified audience provides opportunities for highly targeted campaigns. (1) Engage the creator for trailer reaction videos focusing on upcoming Bollywood releases. (2) Utilize their split-screen format to review popular web series available on streaming platforms, (3) Capitalize on their expertise to promote regional cinema by highlighting unique aspects and cultural relevance.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This creator, operating under the handle @newverse01, is a prolific entertainment commentator specializing in Indian and international cinema. Their content strategy is exceptionally consistent, centered around a signature split-screen or three-panel vertical video format. In this format, the creator provides enthusiastic, Hindi-language commentary and reactions in one panel, while dynamic clips, trailers, and posters are rapidly montaged in the others. This high-energy editing style creates a visually stimulating experience, perfectly suited for short-form video platforms, and is designed to capture and hold audience attention effectively.
The core of their content revolves around movie and web series recommendations, first-day reviews, trailer breakdowns, and discussions of trending entertainment news and controversies. The creator casts a wide net across various film industries, with a significant focus on Bollywood, while also dedicating substantial coverage to South Indian cinema (Kannada, Telugu), Marathi cinema, and popular international content like K-dramas and Hollywood blockbusters. This diverse portfolio allows them to tap into multiple fanbases. The dominant genres covered are action, thriller, suspense, patriotic war films, and large-scale fantasy epics.
A key part of their strategy involves generating hype for upcoming releases, often declaring films as potential 'masterpieces' or the 'biggest' of the year to create a sense of eventfulness and urgency for their audience. Analysis of engagement patterns reveals that while the creator's core content of reviews and trailer reactions performs consistently well, their most successful posts tap into a deeper sense of audience identity and emotion. Content that champions regional cinema, such as a post celebrating the rise of Marathi films, achieved the highest engagement by a significant margin, resonating with regional pride.
Similarly, content that steps outside the typical review format to tell a motivational story, using a film as a touchstone, also performs exceptionally well. This indicates the audience is highly receptive to narratives that are either culturally specific and validating or emotionally inspiring. The creator's use of direct calls-to-action, such as asking followers to comment to receive a direct message, is a recurring and effective tactic to boost comment velocity and create a more interactive community experience.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
Generate a comprehensive brand partnership viability assessment including brand safety, commercial potential, and risk analysis.
Generate Partnership AssessmentNo hook data available
No topic data available