Analysis Period: Dec 30, 2025 - Jan 26, 2026 50 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 1.31% | 1.31% | 1504 | -80.1% | 0 |
| Jan 19 - Jan 25 | 9 | 6.60% | 5.17% | 85532 | +116.4% | 5 |
| Jan 12 - Jan 18 | 12 | 3.05% | 1.91% | 41986 | -45.9% | 2 |
| Jan 05 - Jan 11 | 14 | 5.64% | 3.01% | 155055 | +30.9% | 3 |
| Dec 29 - Jan 04 | 14 | 4.31% | 2.86% | 69126 | - | 3 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @amitbhatia1509 | 20.00% | 100% | +323% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @amitbhatia1509 | 20.00% | 98% | +323% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @amitbhatia1509 | 17.93% | 96% | +279% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @amitbhatia1509 | 15.63% | 94% | +230% | Top 10% | 🔥 Viral ⭐ Top |
| #5 | New Instagram post by @amitbhatia1509 | 14.08% | 92% | +198% | Top 10% | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a strong opportunity for film and entertainment-related marketing campaigns. As a Macro-tier Educational Creator specializing in movie reviews and industry commentary, the creator commands a significant audience and fosters a high level of engagement, particularly around Bollywood and South Indian cinema. Their 'Review' and 'Hot Takes' content styles resonate well, establishing them as a trusted voice for film recommendations and opinions. However, the lack of engagement data necessitates careful campaign planning and monitoring.
Based on strategic insights, Carousel video reviews perform significantly better than other formats. This format effectively combines visually appealing movie clips, the creator's engaging commentary, and bold text overlays. Reels could also be explored, adapting the review format to short, attention-grabbing snippets. While static images and posters also appear, they do not generate as much engagement. Therefore, campaigns should prioritize dynamic video content optimized for sharing and discussion.
This profile is ideally suited for film promotion campaigns, including trailer reactions, movie reviews, and behind-the-scenes features. The creator's expertise in Bollywood and South Indian cinema makes them a valuable partner for generating pre-release hype and driving ticket sales. The 'Hot Takes' content style can be leveraged to create controversy and buzz around new releases, while the 'Educational Creator' type lends itself to informative campaigns that educate audiences about film history and production.
The primary audience consists of Hindi-speaking individuals aged 25-34 across India, with a strong interest in Bollywood and South Indian films. Brand categories that align naturally include Film Production Companies, OTT Streaming Platforms, Movie Ticketing Services, Entertainment News Outlets, Audio Equipment Brands (for enhancing the viewing experience), Snack and Beverage Brands (consumed during movie viewing), and potentially Travel Brands promoting film tourism. The audience locations are exclusively centered in India, making it ideal for locally focused brand campaigns.
Considering the creator's expertise, engagement style, and audience trust, a One-off Collaboration or Content Creator for Hire model is most appropriate. For specific movie promotions or campaigns, the creator can offer tailored reviews or video reactions. Given the limited engagement data, a Brand Ambassador role might be premature. Their focus on educational content and reviews makes them a natural fit for creating engaging content, but there isn't enough evidence to suggest sustained brand loyalty.
Given the popularity of the creator's top topics and the effectiveness of video review carousels, the expected ROI potential is rated as MEDIUM. It's crucial to closely monitor the performance of initial campaigns and adjust strategies accordingly. Recommendations: (1) Partner on the pre-release promotion of a major Bollywood or South Indian film, utilizing the creator's review style. (2) Leverage winning hooks like "BORDER 2 DEKHEN YA NAHI?" for promotional content. (3) Best ROI is expected from incorporating the video review carousel format with high-quality movie clips and engaging commentary.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, operated by Amit Bhatia, has established a strong identity as a dedicated and passionate film critic focusing on Indian cinema. The content strategy is centered around providing "honest," often unfiltered, reviews and commentary on a wide spectrum of films, from major Bollywood blockbusters and highly anticipated South Indian releases to underrated regional gems and web series. The creator's primary format involves direct-to-camera videos, often filmed in his car or against a consistent white brick wall backdrop, which fosters a sense of authenticity and personal connection with the audience. This approach, combined with a conversational Hinglish delivery, positions him as a relatable and trustworthy voice in the crowded film review space.
The core themes of the channel are film analysis, trailer reactions, and industry commentary. A significant portion of the content is dedicated to building hype around upcoming releases, with posts about films like 'Toxic' (starring Yash) and 'Border 2' generating massive engagement, indicating the audience's appetite for pre-release analysis and speculation. The creator effectively leverages the star power of major actors like Sunny Deol, Varun Dhawan, and Thalapathy Vijay, dedicating specific content to their performances and controversies, which consistently drives high interaction. This focus on major stars and franchises is a key pillar of the content strategy.
What works best for this profile is a blend of passionate critique and a clear, often provocative, point of view. The creator's brand of 'brutal honesty' resonates strongly, particularly when he challenges official narratives (e.g., paid PR campaigns, unoriginal plots). This willingness to be critical, even of major releases, builds credibility. Furthermore, the creator has successfully cultivated a niche in championing high-quality, lesser-known regional films, such as the Gujarati hit 'Laalo'. This content performs exceptionally well, suggesting the audience trusts his recommendations for discovering 'hidden gems' and values his role as a curator of quality cinema beyond the mainstream. The combination of covering blockbuster hype, providing sharp commentary, and unearthing quality regional content forms a well-rounded and highly effective strategy.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Generate a comprehensive brand partnership viability assessment including brand safety, commercial potential, and risk analysis.
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