Analysis Period: Dec 31, 2025 - Jan 26, 2026 15 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 0.35% | 0.35% | 39 | -89.7% | 0 |
| Jan 12 - Jan 18 | 8 | 3.38% | 0.75% | 3028 | -67.2% | 2 |
| Jan 05 - Jan 11 | 2 | 10.29% | 10.29% | 47928 | +8.3% | 1 |
| Dec 29 - Jan 04 | 4 | 9.50% | 7.16% | 5207 | - | 3 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @indiamoviedekho | 20.00% | 100% | +249% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @indiamoviedekho | 20.00% | 93% | +249% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @indiamoviedekho | 12.40% | 87% | +116% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @indiamoviedekho | 8.88% | 80% | +55% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @indiamoviedekho | 8.87% | 73% | +55% | Above Average (25-50%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a strong marketing fit for brands seeking to engage with Indian cinema enthusiasts, particularly those interested in regional content and web series. The creator's consistent review style and high engagement on curated recommendations indicate a trustworthy voice within this niche. As a Macro-tier influencer with a dedicated audience, the profile provides significant reach and potential for impactful campaigns. A key strength lies in the creator's ability to drive engagement through listicle formats and direct audience interaction, as highlighted in the 'winning hooks' section. However, it's crucial to ensure alignment between brand values and the creator's critical review style, as overly promotional content may be perceived as inauthentic.
Carousel posts, particularly those featuring curated recommendations in a listicle format, are the optimal creative format for this profile, showing a 50x performance multiplier compared to the average post. This format aligns with the creator's content style and resonates strongly with the audience, as evidenced by the success of the '3 Marathi Movies' post. Additionally, short-form video reviews (Reels or Stories) that directly address viewer questions or present provocative opinions on series plots have proven successful. Static image posts work well for international film recommendations, leveraging the visual appeal of movie posters.
This profile is well-suited for product launch campaigns targeting Indian cinema enthusiasts, especially for streaming platforms like ZEE5, Netflix, and Hotstar. The creator's review style makes them ideal for promoting new web series and movies, providing insightful commentary and driving viewership. They also excel at brand awareness campaigns, particularly for regional cinema and independent films. Educational campaigns focused on film history or cinematic techniques could also leverage this creator's expertise. Additionally, the creator has demonstrated experience promoting audio series as well, opening up the possibility for diversification of possible partnerships.
The target audience predominantly consists of Hindi-speaking individuals in India, aged 25-34, interested in movies, web series, and regional cinema. This demographic aligns naturally with brands in the Entertainment, Streaming Services, Food & Beverage (snacks/drinks for movie nights), Technology (smart TVs, sound systems), and Lifestyle (home entertainment) categories. Furthermore, partnerships with travel companies, who could offer packages around film tourism, could be a creative option. It's crucial to select brands whose values align with the creator's critical perspective and avoid mismatches that could compromise authenticity.
Given the creator's consistent content style, audience engagement, and Macro prominence level, they are best positioned for Brand Ambassador roles or long-term Content Creator for Hire arrangements. A Brand Ambassador role would involve ongoing reviews, promotional content, and participation in brand events. Alternatively, the creator could be hired to produce high-quality video reviews and recommendations for a brand's social media channels, effectively outsourcing content creation while maintaining a consistent brand voice. One-off collaborations are also suitable for specific movie releases or web series launches.
Expected ROI potential is HIGH, driven by the creator's strong engagement rates (47.8% for top posts), dedicated audience, and proven ability to drive viewership. Specific recommendations: (1) Partner with streaming platforms like ZEE5 or Netflix to promote new Indian web series, leveraging the creator's review style and listicle format. (2) Create sponsored content featuring regional cinema recommendations, targeting specific geographic audiences within India. (3) Utilize the creator's 'winning hooks' by posing provocative questions or asking for viewer opinions on new releases. (4) Best ROI expected from carousel ads and video review campaigns targeting the 25-34 year old Indian demographic, delivered in Hindi or Hinglish. (5) Consider partnerships with audio streaming platforms like Pocket FM given the creator's prior experience in promoting this platform's content.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The social media profile @indiamoviedekho operates as a dedicated hub for movie and web series commentary, primarily targeting an Indian audience. The content strategy is centered around a male creator who presents reviews, recommendations, and promotional announcements in an enthusiastic, direct-to-camera style from a signature studio setup with purple ambient lighting. The core value proposition is guiding viewers on what to watch across various streaming platforms and genres, with a strong emphasis on Indian cinema, including both mainstream Bollywood and regional productions. The creator has successfully built a persona as a trusted and passionate movie enthusiast, leveraging his expressive delivery to engage his audience.
The content mix is strategically balanced. The dominant format consists of mixed-media carousels that blend the creator's narration with illustrative clips and posters from the film or series being discussed. This approach is highly effective for detailed reviews and promotions of new releases from platforms like Netflix, Zee5, and Hotstar. Alongside these reviews, the profile diversifies its content with static image posts, including high-engagement recommendation posters for international films, sarcastic memes commenting on industry trends, and interactive posts that spark debate among followers. This blend keeps the feed dynamic and caters to different levels of audience engagement, from in-depth analysis to quick, shareable content.
Analysis of engagement data reveals a clear pattern of success: curated recommendations for high-quality, lesser-known content perform exceptionally well. A post recommending three Marathi movies became a viral outlier, generating over 47,000 likes, indicating a strong audience appetite for discovering regional cinema gems. Similarly, recommendations for international thrillers and deep dives into true-crime documentary series consistently achieve high engagement. While promotions for major Bollywood releases perform adequately, the creator's true strength and area of highest audience connection lies in unearthing and championing compelling stories, regardless of their origin, positioning the profile as a go-to source for quality entertainment curation.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
Strongly recommended for partnerships within the entertainment and related sectors due to high engagement, brand safety, and commercial viability.
The content is consistently brand-safe, focusing on mainstream entertainment.
The creator has a positive and enthusiastic persona.
Suitable for a wide range of brand partnerships due to the positive and brand-safe content.
The creator has successfully integrated promotions for multiple streaming platforms.
The audience appears receptive to promotions of streaming platforms and entertainment content.
Long-term partnerships with streaming platforms and movie studios would be highly suitable.
The creator provides a high level of engagement and reach within the Indian entertainment space.
Regular partnerships can be maintained due to the consistent output of reviews and recommendations.
No hook data available
No topic data available