Analysis Period: Dec 30, 2025 - Jan 26, 2026 50 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 0.50% | 0.50% | 436 | -90.1% | 0 |
| Jan 19 - Jan 25 | 11 | 5.10% | 3.24% | 118529 | -55.1% | 5 |
| Jan 12 - Jan 18 | 13 | 11.34% | 11.18% | 229799 | +174.0% | 8 |
| Jan 05 - Jan 11 | 14 | 4.14% | 1.95% | 81239 | -5.1% | 3 |
| Dec 29 - Jan 04 | 11 | 4.36% | 3.01% | 68919 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @filmispidey | 20.00% | 100% | +223% | Top 10% | π₯ Viral β Top |
| #2 | New Instagram post by @filmispidey | 20.00% | 98% | +223% | Top 10% | π₯ Viral β Top |
| #3 | New Instagram post by @filmispidey | 20.00% | 96% | +223% | Top 10% | π₯ Viral β Top |
| #4 | New Instagram post by @filmispidey | 20.00% | 94% | +223% | Top 10% | π₯ Viral β Top |
| #5 | New Instagram post by @filmispidey | 20.00% | 92% | +223% | Top 10% | π₯ Viral β Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, featuring a Macro-level Entertainment Creator specializing in Hindi-language movie reaction videos and plot recaps, presents a unique opportunity for targeted marketing campaigns. The creator's consistent content style, focusing on Thriller and Drama films, has cultivated a dedicated audience within India. The reaction video format lends itself well to capturing immediate emotional responses, fostering a sense of shared experience with viewers. While the average engagement rate is currently low at 0.00%, strategic content alignment and partnerships could improve performance. The creator's authenticity stems from genuine reactions and passion for film, creating an environment of trust that can be leveraged for brand integrations. A limitation to be aware of is the current repetitive nature of the posts, primarily consisting of direct links to download sources. Diversification of content and engagement tactics would be beneficial.
The optimal creative format for this profile is undoubtedly the split-screen reaction video, specifically in a carousel format. Strategic Insights show this format has a strong format fit. The combination of movie clips and the creator's commentary generates high interest, especially when focusing on Psychological Thriller content. Short, engaging snippets highlighting key plot points or shocking moments, followed by the creator's immediate reaction, are particularly effective. While longer-form storytime videos offer value, the immediacy of the reaction video drives higher initial engagement. Instagram Stories can supplement the main feed with behind-the-scenes content, Q&A sessions, and polls related to recent movie reviews, thus enhancing audience participation.
This profile is well-suited for various campaign types, particularly product placements and brand awareness initiatives within the entertainment sector. Given the creator's focus on movies and TV, campaigns promoting streaming services, film-related merchandise, and even audio products (headphones, sound systems) are a natural fit. Educational campaigns focused on safe online movie streaming or avoiding piracy could also be valuable, integrating a message about responsible entertainment consumption. Furthermore, the 'Storytime' content style lends itself to subtle product placement within the narrative, showcasing how a particular brand or product enhances the viewing experience.
The creator's primary audience consists of Hindi-speaking viewers aged 25-34 located in India. This demographic is particularly receptive to entertainment content and likely possesses a strong interest in both Bollywood and international cinema. Brand categories that align naturally with this profile include: Streaming Services (Netflix, Amazon Prime Video, Hotstar), Online Ticketing Platforms (BookMyShow, Paytm Movies), Audio Equipment (Headphones, Speakers), Snack Brands (Popcorn, Chips, Beverages), Mobile Devices & Accessories, and E-commerce Platforms that cater to entertainment enthusiasts. It is important to consider the current target location of the content and the location of the service/product being advertised.
The ideal influencer marketing positioning for this creator is a hybrid approach, combining elements of both Affiliate Marketing and Content Creator for Hire. The creator can act as an affiliate by promoting download links or streaming services, earning a commission on each successful referral. Simultaneously, brands can hire the creator to produce custom reaction videos featuring their products, integrating them subtly into the narrative or showcasing their benefits in the context of a movie viewing experience. Given the Macro prominence level, audience trust is still being built, making short-term, campaign-specific collaborations more effective than long-term ambassadorships at this stage.
Based on the potential for highly targeted content, audience relevance, and the possibility of driving direct conversions through affiliate marketing, the expected ROI potential is rated as MEDIUM. To maximize ROI, consider these specific recommendations: (1) Partner with streaming services to create reaction videos highlighting exclusive content and promotional offers, targeting the creator's Indian audience. (2) Integrate product placements of audio equipment or snack brands within the 'Storytime' content, showcasing how these products enhance the movie-watching experience. (3) Leverage the creator's expertise in thriller and drama films to promote relevant merchandise, such as movie-themed apparel or collectibles, through engaging reaction videos. (4) Focus on collaborations centered around specific movie releases or events, capitalizing on trending topics and maximizing reach. (5) Diversify the content to include more engagement tactics like polls and Q&A sessions to improve the overall engagement rate.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The creator @filmispidey operates a highly focused and consistent content strategy centered on movie and web series recaps, delivered in a split-screen reaction video format. The upper portion of the screen displays curated, high-impact clips from a film, while the bottom portion features the creator narrating the plot in Hindi with expressive, often shocked, reactions. This format serves to quickly convey the core narrative and emotional hooks of the content, making it easily digestible for a social media audience. The content library is heavily skewed towards genres known for suspense and strong emotional responses, such as psychological thrillers, horror, revenge plots, and intense relationship dramas. This thematic consistency has cultivated an audience that actively seeks out shocking plot twists and high-stakes narratives.
The creator's primary strategy involves summarizing a movie's plot up to a critical cliffhanger or shocking revelation, and then leveraging this intrigue to drive traffic to external websites. A standardized call-to-actionβ'Watch thisππ± Download link in bioππ'βis used across almost all posts, explicitly directing followers to links for watching or downloading the full content. This model has proven effective in generating engagement, as the most successful posts are those that feature the most disturbing or unexpected plot twists, indicating the audience is highly motivated by curiosity and the promise of a thrilling viewing experience.
Analysis of engagement patterns reveals that the audience responds most strongly to content involving betrayal, psychological manipulation, and intense survival scenarios. Posts covering films like 'The Perfect Nanny' (a psychological thriller about a disturbed nanny), 'The Hidden Face' (a story of a loyalty test gone wrong), and 'American Crime Story' (a political scandal) have garnered exceptionally high engagement, with likes often exceeding 40,000. This indicates a clear preference for suspenseful, narrative-driven content. The creator's value proposition is clear: to act as a curator of thrilling entertainment and provide a direct (albeit unofficial) channel for consumption, which has successfully built a dedicated following around this specific niche.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
Strongly advise against any brand collaborations with this profile due to the explicit promotion of illegal content downloads and associated brand safety risks.
The content consistently promotes access to pirated movies and series, which violates brand safety guidelines.
The content appears authentic in its reactions and narration, but the promotion of illegal downloads overshadows this.
Do not partner with this creator due to the promotion of illegal content.
No data available on sponsored content performance.
Audience acceptance of commercial content is unknown.
No partnership approach is recommended.
Partnerships would not be cost-effective due to brand safety risks.
No partnerships should be pursued due to brand safety concerns.
No hook data available
No topic data available