Analysis Period: Dec 31, 2025 - Jan 26, 2026 45 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 1.32% | 1.32% | 26 | -64.3% | 0 |
| Jan 19 - Jan 25 | 9 | 3.71% | 2.14% | 656 | -55.7% | 2 |
| Jan 12 - Jan 18 | 13 | 8.37% | 4.93% | 2323 | +58.9% | 6 |
| Jan 05 - Jan 11 | 14 | 5.26% | 2.42% | 4246 | -38.4% | 5 |
| Dec 29 - Jan 04 | 8 | 8.55% | 9.20% | 1349 | - | 5 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @things.retro | 20.00% | 100% | +215% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @things.retro | 20.00% | 98% | +215% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @things.retro | 20.00% | 96% | +215% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @things.retro | 20.00% | 93% | +215% | Top 10% | 🔥 Viral ⭐ Top |
| #5 | New Instagram post by @things.retro | 17.64% | 91% | +178% | Top 10% | ⭐ Top |
No category data available
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Micro-tier 'Media Reviewer' profile presents a niche but valuable opportunity for targeted marketing campaigns. The creator's focus on 'Movies & TV' and 'Pop Culture,' delivered primarily through 'Listicle' and 'Review' content styles, establishes them as a source of recommendations and updates for their audience. While the average engagement rate is low overall, the high engagement rates on specific top topics like 'True Crime & Documentary' and Bollywood updates, indicate a potential for successful, focused collaborations, particularly when leveraging the winning format of 'Carousel' posts.
The 'Carousel' format consistently outperforms others for this creator, making it the optimal choice for branded content. Given their content style, each slide within the carousel can highlight a different aspect of the product or service being promoted, mirroring their existing listicle format. For example, a carousel could feature "Top 5 Reasons to Use [Product]" or "[Movie Title] Fans Will Love [Product]." Short-form video, while not explicitly highlighted in the data, could also be effective if adapted into a "Quick Review" or "Recommendation" format.
Given the creator's core competency in reviewing media, they are ideally suited for product launches, brand awareness campaigns, and even educational campaigns, especially those related to streaming services, movie-related merchandise, or even audio series platforms like Pocket FM. A partnership with a streaming service like Netflix, Prime Video, or Jio Hotstar, leveraging their existing recommendation style, would feel authentic to their audience. They are also well-positioned for providing testimonials, particularly if the product or service is genuinely relevant to their audience's interests.
The primary audience is located in India and likely consists of viewers of Hindi-dubbed content and Bollywood/South Indian cinema. This makes the profile a good fit for brands targeting the Indian market, especially those catering to fans of movies and TV. Relevant brand categories include: Streaming services (Netflix, Prime Video, Jio Hotstar), Movie-related merchandise, Pop culture apparel, Gaming products (given the overlap between movie/TV fandom and gaming), Snack foods and beverages targeted towards movie-watching, and Audio series platforms.
Due to the micro-influencer status and focused content, a one-off collaboration or content creator-for-hire approach would likely be the most effective. The creator's expertise in curating lists and providing recommendations makes them ideal for creating sponsored content that integrates seamlessly with their existing style. A longer-term brand ambassadorship might be viable if there is a strong alignment between the brand's values and the creator's content, but the initial focus should be on targeted campaigns with clear deliverables.
The expected ROI potential is rated as MEDIUM. While the overall engagement rate is low, the creator's niche focus and high engagement rates on specific topics like 'Bollywood Movie News & Updates' indicate a potential for strong performance within a targeted campaign. Recommendations: (1) Partner with a streaming service to promote new Hindi-dubbed releases using a 'Top 5' carousel post format. (2) Collaborate with a snack food brand targeting movie viewers, creating a post that recommends the best snacks to enjoy while watching a specific movie or show. (3) Engage the creator to review and recommend audio series on platforms like Pocket FM, targeting their existing audience interested in entertainment content.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, @things.retro, operates as a dedicated entertainment discovery hub, focusing almost exclusively on providing movie, web series, and anime recommendations to its audience. The core content strategy revolves around creating curated, list-style carousels that categorize entertainment options by genre, theme, or platform. A significant and defining characteristic of the profile is its emphasis on the availability of 'Hindi Dubb' content, indicating a clear targeting of the Hindi-speaking audience in India. The posts are structured to be highly functional, typically listing multiple titles, the OTT platform where they can be streamed (e.g., Netflix, Prime Video, Jio Hotstar), and language availability. This approach positions the creator as a go-to source for viewers looking for what to watch next, particularly for those who prefer content dubbed in Hindi.
The content themes are predominantly centered around genres known for high engagement and dedicated fan bases, such as Horror, Mystery-Thriller, Sci-Fi, Fantasy, and Action-Comedy. The creator frequently leverages popular culture trends and franchises, with numerous posts dedicated to content similar to 'Stranger Things' or 'Game of Thrones,' as well as updates on major franchises like the Marvel Cinematic Universe or upcoming films of major Bollywood and South Indian actors. This demonstrates an awareness of popular search terms and fan interests, which is a key part of their audience acquisition and engagement strategy.
Engagement patterns reveal a significant disparity between different types of content. Posts that announce new trailers, movie releases, or provide updates on popular actors (e.g., Shah Rukh Khan, Varun Dhawan) tend to generate high numbers of likes and comments, suggesting the audience is highly engaged with celebrity-driven news. The most successful post in the analyzed set was a recommendation for a true-crime documentary series, 'Honeymoon Se Hatya' on ZEE5, which received over 3,150 likes. This indicates that true-crime and documentary-style content could be a powerful, underexploited vertical for the creator. The creator also engages in brand partnerships, promoting services like Refit Global and Pocket FM, showcasing a capacity for commercial collaborations that align with a broad audience's interests.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
This profile is highly viable for brand partnerships, especially with entertainment, tech, and lifestyle brands targeting a Hindi-speaking audience.
The profile focuses on mainstream entertainment content (movies, web series, anime) and avoids controversial or sensitive topics.
The content consists of recommendations and news related to existing media properties, which is inherently authentic and based on genuine interest.
This profile presents a low-risk environment for brand partnerships due to its focus on mainstream entertainment content and positive audience engagement.
Sponsored content has performed well, with engagement above the average, demonstrating audience receptiveness.
The audience is receptive to sponsored content, as evidenced by strong engagement on sponsored posts.
Brands in the entertainment, tech, and lifestyle sectors would align well with this profile.
The profile's niche audience makes it an efficient channel for reaching Hindi-speaking viewers interested in entertainment.
The creator can integrate sponsored content at a moderate frequency without sacrificing engagement, given the audience's receptiveness.
No hook data available
No topic data available