Analysis Period: Dec 30, 2025 - Jan 25, 2026 7 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 2 | 0.08% | 0.08% | 336 | -99.0% | 0 |
| Jan 12 - Jan 18 | 1 | 8.29% | 8.29% | 16921 | +714.3% | 1 |
| Jan 05 - Jan 11 | 1 | 1.02% | 1.02% | 2078 | -74.0% | 0 |
| Dec 29 - Jan 04 | 3 | 3.92% | 3.76% | 24000 | - | 0 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @movieswithmilan | 8.29% | 100% | +173% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @movieswithmilan | 5.00% | 86% | +65% | High (10-25%) | ⭐ Top |
| #3 | New Instagram post by @movieswithmilan | 3.76% | 71% | +24% | Above Average (25-50%) | ⭐ Top |
| #4 | New Instagram post by @movieswithmilan | 3.00% | 57% | -1% | Above Average (25-50%) | ⭐ Top |
| #5 | New Instagram post by @movieswithmilan | 1.02% | 43% | -66% | Below Average (50-75%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Nano-tier creator, focusing on film and entertainment reviews, possesses niche authority within the Indian cinema space, particularly thrillers and regional content. While follower count is currently unlisted (and presumed small given 'Nano' status), the creator's detailed reviews and split-screen reaction format offer a unique opportunity for brands to connect with a highly engaged and discerning audience interested in movie recommendations. The educational creator type lends itself well to providing insightful commentary and analysis, which can be leveraged in marketing campaigns requiring a credible voice. However, without follower count data, assessing reach and potential ROI becomes challenging.
The split-screen video review format significantly outperforms reaction-style videos (15.5x), making it the optimal creative format. This format allows for direct comparison, commentary, and in-depth analysis. Leveraging this format for product placements or integration during reviews would be highly effective. While data on Reels and Stories is unavailable, short, engaging trailers or behind-the-scenes clips showcasing product integration within relevant films or series could perform well as supplemental content.
Given the creator's educational style and review format, they are well-suited for product placement, brand awareness campaigns targeting film enthusiasts, and content integration within reviews. Specific use cases include featuring streaming service integrations within film recommendations, showcasing audio equipment used for movie watching, or highlighting food and beverage products consumed during movie nights. The focus on Indian cinema also makes them relevant for promoting local cultural events and festivals.
The primary target audience is film enthusiasts, aged 25-34, in India, who enjoy Indian Cinema (especially Telugu/Malayalam) and thriller genres. This profile aligns with brands in the following categories: Streaming Services (Netflix, Amazon Prime Video, Hotstar), Home Entertainment Systems (Soundbars, TVs, Projectors), Snack & Beverage Companies (Popcorn, Soft Drinks, Regional Snacks), Online Ticketing Platforms (BookMyShow, Paytm Movies), and Film Production/Distribution Companies.
Given the Nano prominence level and currently unknown follower count, a one-off collaboration or content creator for hire positioning is most appropriate. As the channel grows, potential for Brand Ambassadorship may emerge, especially for brands consistently featured and authentically integrated into the content. The creator's detailed reviews suggest a genuine passion for cinema, which is best utilized through sponsored reviews or custom content creation rather than overt promotion.
Expected ROI potential is currently rated as MEDIUM due to the unknown follower count, though the high engagement multiplier for split-screen video review suggests audience attentiveness. To maximize ROI, brands should focus on campaigns with targeted product integration during reviews of relevant films or series. Specific recommendations: (1) Partner for a sponsored review highlighting the audio quality of a soundbar while reviewing a new thriller release. (2) Feature a specific snack brand as a 'perfect movie night' snack during a regional cinema recommendation. (3) Leverage their split-screen format for a 'reaction' video showcasing the best moments from a film festival, integrated with subtle promotion of an online ticketing platform.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The creator @movieswithmilan operates a dedicated film and TV series review channel, focusing on providing insightful recommendations and analyses for a diverse range of content. The primary content format is a distinctive split-screen video where the creator, positioned in the bottom half, delivers a review in Hindi while relevant clips from the movie or series play in the top half. This dynamic format allows the audience to visually connect with the subject matter while receiving the creator's commentary, enhancing engagement. The creator's persona is that of an enthusiastic and knowledgeable film buff, often seen in a home office setting with movie posters in the background, which reinforces their passion for cinema.
The core value proposition is content discovery; the creator excels at unearthing hidden gems and providing compelling reasons to watch them. The reviews are well-structured, starting with the premise, delving into key themes and character dynamics, and concluding with a strong recommendation. A recurring theme is the deep dive into plot intricacies, character performances, and unique directorial styles. For instance, the analysis of 'Suspiria' highlights Dakota Johnson's fearless performance, while the 'Bodyguard' review focuses on the intricate political conspiracy and the protagonist's internal conflict. This analytical depth suggests an audience that appreciates more than just surface-level summaries.
Analysis of engagement metrics reveals a significant preference for reviews of Indian regional cinema and psychological thrillers. Posts reviewing Telugu ('Telusu Kada') and Malayalam ('Varane Avashyamund') films, along with the horror movie 'Suspiria', achieved substantially higher likes and comments compared to others. The top-performing post on 'Telusu Kada' (16.8K likes) leveraged the buzz around a controversial theme (surrogacy), indicating the audience responds well to timely and thought-provoking topics. In contrast, the review of the Indian web series 'Space. The Final Frontier' received the lowest engagement, suggesting that while the creator covers diverse content, the audience is most activated by thrillers and regional romantic dramas.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
The creator is an ideal partner for streaming services (Netflix, JioCinema, SUN Nxt are already mentioned), film studios, and brands targeting movie enthusiasts. The review format can be naturally adapted for sponsored content.
The creator focuses on mainstream film and TV reviews.
The content is free of hate speech, controversial political statements, and explicit material outside the context of film analysis.
The creator focuses on mainstream film and TV reviews. The content is free of hate speech, controversial political statements, and explicit material outside the context of film analysis.
The review format can be naturally adapted for sponsored content.
High. The creator is an ideal partner for streaming services (Netflix, JioCinema, SUN Nxt are already mentioned), film studios, and brands targeting movie enthusiasts.
The review format can be naturally adapted for sponsored content.
High. The creator is an ideal partner for streaming services (Netflix, JioCinema, SUN Nxt are already mentioned), film studios, and brands targeting movie enthusiasts.
The creator is an ideal partner for streaming services (Netflix, JioCinema, SUN Nxt are already mentioned), film studios, and brands targeting movie enthusiasts.
No hook data available
No topic data available