Analysis Period: Jan 02, 2026 - Jan 24, 2026 10 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 1 | 3.14% | 3.14% | 181 | -76.7% | 0 |
| Jan 12 - Jan 18 | 3 | 13.45% | 20.00% | 10924 | +203.9% | 2 |
| Jan 05 - Jan 11 | 3 | 4.43% | 2.86% | 766 | -36.1% | 1 |
| Dec 29 - Jan 04 | 3 | 6.93% | 2.62% | 1199 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @ishankichoice | 20.00% | 100% | +158% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @ishankichoice | 20.00% | 90% | +158% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @ishankichoice | 16.68% | 80% | +115% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @ishankichoice | 8.71% | 70% | +12% | Above Average (25-50%) | ⭐ Top |
| #5 | New Instagram post by @ishankichoice | 3.14% | 60% | -60% | Above Average (25-50%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a moderate marketing fit, centered around a Micro-tier Entertainment Creator, specifically a Film Critic. The creator's content revolves primarily around movie reviews and reactions, demonstrating niche authority within the Bollywood film sphere, particularly action-thriller and patriotic films. Although the follower count is currently low, the engagement data, especially around reaction videos and trailer analyses, suggests potential for growth and targeted campaign effectiveness. A consideration is that the Hinglish language focus limits reach outside of the Indian market.
The data strongly indicates that Carousel (Video) formats are the most effective for this creator, particularly for Movie Trailer Reactions. These formats outperform other content types by a significant margin (18.56x), showcasing the audience's preference for split-screen reaction videos. While Lifestyle and personal updates exist, their engagement is significantly lower, suggesting focusing on film-related content. Leveraging the 'Reaction Video' content style in carousels is key.
This profile is ideally suited for movie launch campaigns, particularly for Bollywood action-thriller and patriotic film genres. They can provide trailer reactions, pre-release reviews, and post-release commentary. Furthermore, the creator could cover movie premiere events with a vlogging style. The identified 'Patriotic & War Film Commentary' also present a high-affinity alignment for marketing campaigns around Independence Day and Republic Day. Given his reviews of Netflix content, he may also be leveraged for streaming platform promotion of Bollywood titles.
The primary audience is males aged 18-24 located in India. Aligned brand categories include movie production houses (Yash Raj Films, Dharma Productions), streaming platforms (Netflix, Amazon Prime Video, JioCinema), telecom providers (Jio, Airtel), snack brands targeting young moviegoers, beverage brands, and mobile gaming companies. Brands that produce collectibles could also target this demographic.
Given the relatively lower follower count but high engagement with specific content formats, a one-off collaboration or a series of targeted content creation projects is the most appropriate influencer marketing positioning. The creator's strengths lie in generating engaging reactions and reviews for specific film trailers, rather than acting as a long-term brand ambassador. Another fitting role may be to provide content creation services for brands such as generating promotional reels to increase awareness of movies.
The expected ROI potential is rated as MEDIUM. While the follower count is a limiting factor, the high engagement rate on specific content formats and the creator's niche authority in Bollywood film reviews offer potential for targeted campaigns. Recommendations: (1) Partner with this creator for trailer reaction campaigns targeting the 18-24 male demographic in India; (2) Leverage his split-screen 'Reaction Video' style, featuring explosive text overlays like "Blockbuster Gem" to highlight key scenes; (3) Focus on action-thriller and patriotic films, given their proven performance; (4) Negotiate for usage rights so brand can also repurpose the content on their own channels.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The social media profile for 'ISHAN KI CHOICE' positions itself as a dedicated hub for Indian cinema, primarily Bollywood, with a strong focus on movie reviews, trailer reactions, and industry news. The creator, Ishan, has cultivated a distinct brand identity, consistently appearing in a signature red hoodie and employing a direct-to-camera, personable delivery style. The content strategy is heavily centered on building anticipation for upcoming releases, offering 'first-look' reactions and in-depth reviews of highly awaited films like 'Border 2', 'Mardaani 3', and 'O'Romeo'. This approach indicates a deep understanding of current Bollywood trends and fan culture, aiming to capture and amplify the excitement surrounding new movies.
The content mix is predominantly video-based, utilizing a split-screen format for trailer reactions where Ishan's live commentary is juxtaposed with official footage. This dynamic format allows the audience to experience the trailer's highlights while being guided by the creator's enthusiastic and often emotional responses. The core themes are consistent: patriotism, action, crime thrillers, and comedy, reflecting the mainstream tastes of the target audience. Ishan's commentary is consistently positive and energetic, using phrases like 'goosebumps' and 'blockbuster gem' to generate hype and convey genuine passion for the subject matter.
Analysis of engagement metrics reveals a significant variance in performance, indicating that audience interest is highly concentrated around specific types of content. Posts reacting to teasers and trailers for major, star-driven action films, such as Shahid Kapoor's 'O'Romeo', generate exponentially higher engagement (over 9,100 likes) compared to reviews of less mainstream films or personal lifestyle posts. This suggests the audience is most responsive to high-octane, celebrity-focused content that taps into pre-existing fan anticipation. The creator also diversifies with occasional lifestyle content (e.g., a style post, a New Year's celebration) and recommendations for streaming platforms like Netflix, but these receive considerably lower engagement, reinforcing that the profile's core strength and audience expectation lie in timely, high-energy Bollywood commentary.
Beyond film-specific content, the creator engages in broader fan culture, such as attending premiere events ('A Knight of the Seven Kingdoms') and discussing iconic movie songs ('Sandese Aate Hain'). These posts serve to deepen the creator's identity as a true enthusiast who is actively involved in the entertainment world. The consistent use of the '#ishankichoice' hashtag helps in brand recall, while calls-to-action like 'SAVE', 'SHARE', and 'FOLLOW' are systematically included to drive channel growth. Overall, 'ISHAN KI CHOICE' operates successfully as a micro-influencer in the film commentary niche, with a clear formula for high-engagement content centered on major Bollywood action and thriller releases.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
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