Analysis Period: Dec 30, 2025 - Jan 25, 2026 27 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 7 | 2.59% | 2.11% | 8596 | -23.1% | 0 |
| Jan 12 - Jan 18 | 8 | 3.38% | 3.21% | 12783 | -12.7% | 1 |
| Jan 05 - Jan 11 | 7 | 3.86% | 3.44% | 12806 | +10.5% | 2 |
| Dec 29 - Jan 04 | 5 | 3.50% | 3.79% | 8277 | - | 0 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @iamdesinerd | 8.32% | 100% | +150% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @iamdesinerd | 6.74% | 96% | +103% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @iamdesinerd | 5.05% | 93% | +52% | Top 10% | ⭐ Top |
| #4 | New Instagram post by @iamdesinerd | 4.43% | 89% | +33% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @iamdesinerd | 4.36% | 85% | +31% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a solid marketing opportunity, particularly for brands seeking to tap into the Indian entertainment and pop culture scene. As a Macro-tier influencer with a focus on 'Movies & TV', 'Pop Culture', and 'Gaming', they offer a consistent stream of 'News/Commentary', 'Hot Takes', and 'Review' content, attracting a highly engaged audience. The use of Hindi as the primary language expands reach within the Indian market, while English is strategically used for on-screen text to make the content accessible to a wider audience. Potential limitations might arise if brands seek extremely granular targeting within the entertainment space, as the creator covers a broad range of topics. However, the engagement rates indicate high audience interest in the content being produced.
Given the content style and engagement data, mixed-media carousels are the optimal creative format for this profile, as confirmed by strategic insights. Combining video commentary with visual elements such as fan art, concept art, memes, and show clips performs exceptionally well. The creator's 'News/Commentary' style is well-suited to providing quick updates and analysis within the carousel format. Furthermore, 'Winning Hooks' insights highlight that the use of meme-style text and juxtaposed characters/logos as visual elements drives strong audience engagement.
This profile is ideally suited for brand awareness campaigns, product launches related to movies, TV shows, gaming, and pop culture events, and sponsored content that seamlessly integrates into the creator's commentary. For example, campaigns can involve reviewing newly released films, discussing upcoming game adaptations, or covering pop culture conventions. Given the educational element of the content, sponsored educational videos explaining complex plotlines or the history of certain characters can be effective. The focus on Indian pop culture events and box office figures makes them particularly suitable for campaigns localized for the Indian audience.
The primary target audience is Hindi-speaking millennials (25-34) across India with a strong interest in entertainment, movies, TV, gaming, and pop culture. This profile offers a strong alignment with brands in the entertainment, streaming services, gaming, comics, merchandise, and technology categories. More specifically, suitable brands include streaming platforms looking to promote their shows (e.g., Netflix, Amazon Prime Video), gaming companies launching new titles, comic book publishers, merchandise vendors selling pop culture collectibles, and tech companies promoting devices suited for gaming or streaming.
Considering the content consistency, audience trust, and engagement patterns, this creator is best positioned for one-off collaborations or as a Content Creator for Hire. Given that the prominence level is macro but follower count is not very high, a short-term association will be more valuable. The profile's diverse topics and formats mean it will be more valuable for specific collaborations. The focus on news, commentary, and reviews makes the profile ideal for driving short-term exposure and engagement for specific launches or events.
Expected ROI potential is rated as MEDIUM, justified by consistent engagement, the large Indian audience reach, and versatility of topic and format. Recommendations: (1) Partner with the creator to review and promote new movie or game releases through mixed-media carousels. (2) Sponsor educational videos explaining complex storylines of popular franchises. (3) Leverage the creator's 'Hot Takes' style to generate buzz around upcoming entertainment events or product launches targeting millennials in India. (4) Utilize winning hooks like Meme-style text for greater engagement.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, @iamdesinerd, operates as a dedicated pop culture commentator, focusing almost exclusively on news, theories, and analysis related to high-profile movie, television, and gaming franchises. The creator has cultivated a distinct content strategy centered on dissecting the latest developments in universes like the Marvel Cinematic Universe (MCU), 'Stranger Things', 'Game of Thrones', and 'Avatar'. The core format is a mixed-media carousel post, which consistently combines a personal, direct-to-camera video commentary in Hindi with a curated selection of supporting visuals. These visuals include official promotional material, evocative fan art, memes, and relevant clips, creating a comprehensive and visually engaging narrative for each topic.
The content consistently revolves around speculative but highly engaging themes such as casting rumors (Joe Keery in the MCU, Sebastian Stan as Two-Face), fan theories (Loki's worthiness, Robert Downey Jr.'s return as Doctor Doom), and upcoming project announcements (live-action adaptations of 'God of War' and 'Assassin's Creed'). This approach taps directly into the active discourse within fan communities, providing validation, clarification, or expert commentary on viral topics. The creator acts as both a news source and a fellow fan, breaking down complex rumors and offering a clear, digestible perspective for an Indian audience, as evidenced by the consistent use of Hindi and discussion of regional box office numbers.
Analysis of engagement patterns reveals that the audience responds most strongly to content involving major 'event' films and deeply speculative theories. Posts about 'Avengers: Doomsday' consistently generate the highest engagement, with behind-the-scenes content (like 'Downey Land') and fan-made trailers performing exceptionally well, often exceeding 3,000 likes. Fan theories about established, beloved characters (like Loki or the Stranger Things cast) also drive significant interaction, indicating a deep audience investment in character arcs. Content that debunks viral misinformation or clarifies confusing news (e.g., the 'One Piece' format change) also performs well, positioning the creator as a reliable and insightful voice in the crowded pop culture news space.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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