Analysis Period: Jan 08, 2026 - Jan 24, 2026 7 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 3 | 7.99% | 3.00% | 2303 | -21.8% | 1 |
| Jan 12 - Jan 18 | 2 | 10.22% | 10.22% | 1866 | +1.9% | 1 |
| Jan 05 - Jan 11 | 2 | 10.03% | 10.03% | 22270 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @vkexplain | 20.00% | 100% | +117% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @vkexplain | 20.00% | 86% | +117% | High (10-25%) | ⭐ Top |
| #3 | New Instagram post by @vkexplain | 19.34% | 71% | +110% | Above Average (25-50%) | ⭐ Top |
| #4 | New Instagram post by @vkexplain | 3.00% | 57% | -67% | Above Average (25-50%) | ⭐ Top |
| #5 | New Instagram post by @vkexplain | 1.09% | 43% | -88% | Below Average (50-75%) | ⭐ Top |
No category data available
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Micro-tier Entertainment Creator, specializing as a Movie Reviewer, presents a focused opportunity for brands seeking to engage with a Bollywood and Korean Cinema-interested audience in India. While the follower count is currently unavailable, their content style leans towards listicles and reviews, suggesting potential for driving discovery and sparking discussions around new releases and recommendations. Their existing collaboration with Zee5 Marathi signals an openness to brand partnerships, further solidifying their marketing suitability. The creator's use of Hinglish allows for broad reach across diverse demographics within India, making them accessible to a wide range of viewers.
Carousel posts, focusing on movie recommendations, have shown the most promise in terms of format, making them the go-to for partnership content. This aligns well with their established listicle style, allowing for the presentation of multiple products or movies within a single post. Sponsored reviews, presented as short, engaging snippets, could also perform well if delivered authentically. Given their focus on new trailers and releases, short-form video reactions or first impressions, delivered as Reels, could further expand their reach and engagement.
This creator is ideally suited for campaigns centered around movie releases, entertainment platform promotions, and Bollywood-related events. They can effectively promote new movie trailers, generate excitement for upcoming releases, or drive subscriptions to streaming services like Zee5. Educational campaigns highlighting different genres of Bollywood or Korean cinema could also resonate well with their audience, establishing the brand as a thought leader within the entertainment space. Given the creator's pre-existing sponsored content, they could also promote film-related merchandise.
The primary target audience consists of Indian viewers, with a keen interest in Bollywood and Korean cinema, particularly Marathi Cinema. This creator can effectively reach viewers looking for movie recommendations, trailer updates, and discussions on the latest releases. Brand categories that align naturally include: movie streaming services (e.g., Netflix, Amazon Prime Video, Zee5), film production companies, film merchandise retailers, entertainment news platforms, and online ticket vendors. These categories complement the creator's existing content and cater to their audience's interests.
Considering the profile's engagement style and brand collaborations with Zee5, positioning this creator for one-off collaborations focused on specific movie releases or platform promotions would be most appropriate. The lack of consistent engagement data and smaller presumed audience size might make a full-fledged Brand Ambassador role premature. Instead, leveraging their expertise for targeted campaigns, such as promoting a new Bollywood release or a Korean film festival on a streaming platform, would yield the best results. Content Creator for Hire also aligns well for creating carousel posts for a campaign.
Based on the available data, including the niche relevance to Indian cinema enthusiasts, particularly Bollywood and Marathi Cinema, and their pre-existing experience in sponsored content, the expected ROI potential is rated as Medium. Specific, actionable recommendations: (1) Collaborate with them to create carousel-style movie recommendation lists for a specific streaming platform, targeting Bollywood fans. (2) Leverage their short-form video expertise to create trailer reaction videos for upcoming movie releases. (3) Partner with film merchandise retailers to feature relevant products in their movie review content.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The creator @vkexplain operates as a dedicated entertainment commentator, focusing primarily on movie and web series recommendations and announcements. The content strategy is centered around delivering timely information about new and upcoming releases, as well as curated lists of must-watch content for their audience. The dominant themes are Indian cinema (Bollywood and Marathi), Korean movies, and popular web series. All analyzed posts are carousel formats, suggesting a static, visually-driven approach to content delivery, likely utilizing posters, stills, and text overlays to convey information.
The most successful content appears to be a mix of sponsored posts and highly anticipated mainstream movie announcements. A sponsored post for Zee5 Marathi achieved exceptionally high engagement (22k+ likes), indicating either a strong resonance of regional content with the audience or the significant impact of paid promotion. Organically, posts about anticipated Bollywood sequels like 'Mardaani 3' and curated lists such as '3 Korean movies' perform well, gathering likes in the high thousands. This suggests the audience values both discovery of new content and updates on popular franchises.
Conversely, content that is less specific or perhaps less anticipated, such as general biopic lists or repeat posts about the same movie ('Border 2'), shows drastically lower engagement. This indicates the audience is selective and responds best to fresh, exciting, and well-curated recommendations. The creator's language is a mix of English and Hinglish, tailored to a modern, multilingual Indian audience. The core content strategy revolves around being a go-to source for what to watch next, leveraging popular movie titles and actors to capture attention.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
This creator is an excellent candidate for partnerships with streaming platforms (OTT), film studios, and entertainment-related brands due to their safe content, high engagement, and proven commercial viability.
The content is consistently focused on mainstream entertainment, with a clear emphasis on movies and TV shows, making it safe for brands.
The content appears to be authentic, offering genuine recommendations and updates on films and series.
This creator is suitable for brand partnerships due to their safe and engaging content.
The sponsored post for Zee5 Marathi achieved exceptionally high engagement (22k+ likes), indicating strong commercial viability.
The audience has shown a positive response to sponsored content, as evidenced by the high engagement on the Zee5 Marathi post.
Collaborations with streaming platforms (OTT), film studios, and entertainment-related brands would be ideal.
The high engagement on sponsored posts suggests that partnerships would be cost-effective.
Given the audience's engagement with sponsored content, a regular partnership frequency would be viable.
No hook data available
No topic data available