Analysis Period: Dec 30, 2025 - Jan 26, 2026 50 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 9 | 5.64% | 4.14% | 63445 | +2.9% | 3 |
| Jan 12 - Jan 18 | 14 | 5.48% | 1.66% | 74976 | -38.0% | 5 |
| Jan 05 - Jan 11 | 12 | 8.85% | 3.58% | 123495 | +98.7% | 5 |
| Dec 29 - Jan 04 | 15 | 4.45% | 3.66% | 46296 | - | 6 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @hiteshreviews | 20.00% | 100% | +233% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @hiteshreviews | 20.00% | 98% | +233% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @hiteshreviews | 20.00% | 96% | +233% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @hiteshreviews | 20.00% | 94% | +233% | Top 10% | 🔥 Viral ⭐ Top |
| #5 | New Instagram post by @hiteshreviews | 20.00% | 92% | +233% | Top 10% | 🔥 Viral ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, featuring a Macro-tier Entertainment Creator and Critic specializing in South Indian Cinema and Korean Dramas, presents a strong opportunity for targeted marketing campaigns. The creator's use of 'Review' and 'Hot Takes' content styles suggests an ability to generate enthusiastic and opinionated commentary, which can be leveraged for product endorsements or movie promotions. The high engagement rates observed on reviews of 'Anticipated Bollywood & Movie Clashes' and 'South Indian Romantic Comedies' topics further supports their potential for driving audience interest.
Given the 'Split-Screen Video (Carousel)' format's proven success, particularly for movie and series reviews, this should be the primary creative focus. This format allows for dynamic integration of film clips alongside the creator's commentary. The use of winning hooks such as clips showcasing comedic interactions for Romantic Comedies or fast-paced action montages for Thrillers, paired with the reviewer's reactions, will further maximize engagement. Short-form video content, specifically Reels, can be repurposed from longer review videos to increase discoverability.
This profile is ideally suited for movie launch campaigns, streaming service promotions, and brand awareness initiatives targeting fans of South Indian and Korean cinema. The 'Review' content style makes them a natural fit for pre-release hype generation or post-release discussion. Furthermore, they can provide valuable promotional support for cultural events and film festivals related to these specific cinema genres. Considering extracted entities like ZEE5, it is possible to establish collaborations with OTT platforms.
The creator's audience primarily consists of viewers interested in Hindi-dubbed South Indian and Korean entertainment, with a likely age range of 25-34 based on demographic assumptions. Brand categories that align well include Streaming Services (Netflix, Amazon Prime Video, ZEE5, JioCinema), Food & Beverage brands targeting movie-watching occasions, Technology (smartphones, headphones), and Entertainment merchandise (movie posters, fan collectibles). Collaborations with language learning apps focusing on Hindi or Korean could also be relevant.
Due to the creator's established review format and focus on specific cinema genres, a one-off collaboration or content creator for hire positioning is recommended initially. This allows brands to test the creator's impact on targeted campaigns without committing to a long-term ambassadorship. If the initial campaigns prove successful, a Brand Ambassador role could be explored, leveraging the creator's existing audience trust and authentic voice.
Expected ROI potential is rated MEDIUM to HIGH, given the high average engagement rates for specific movie genres and the creator's consistent output. Recommendations: (1) Partner for pre-release promotions of Hindi-dubbed South Indian films, utilizing split-screen video reviews highlighting key selling points. (2) Engage them to create sponsored content for streaming services, showcasing their library of South Indian or Korean content. (3) Leverage their hot takes style to review competing movie trailers from different production houses to spark curiosity and engagement among viewers.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
Hitesh Reviews (@hiteshreviews) has carved out a distinct and highly effective niche as a dedicated film and web series reviewer, primarily targeting a Hindi-speaking audience. The creator's content strategy is anchored in a consistent and recognizable format: the split-screen video review. In this signature style, the top portion of the screen displays dynamic clips and trailers of the content being reviewed, while the bottom half features Hitesh delivering an enthusiastic, expressive, and passionate critique directly to the camera. This format is highly efficient, providing viewers with both visual context from the film and the personality-driven analysis of the reviewer simultaneously.
The profile's thematic focus is predominantly on South Indian cinema (Telugu, Tamil, Malayalam), making regional films accessible to a broader national audience through Hindi commentary. This focus on dubbed or subtitled South Indian content is a major pillar of the channel's success, catering to a growing demand. Alongside this, Hitesh diversifies his portfolio with reviews of Korean dramas (K-dramas), anticipated Bollywood releases, and Indian web series. This multi-pronged approach ensures a steady stream of relevant content that captures various segments of the entertainment-consuming audience, from regional cinema fans to K-drama aficionados.
Analysis of engagement patterns reveals that the audience responds most strongly to reviews of highly anticipated mainstream content, particularly major Bollywood releases or speculative movie clashes, which generate significant buzz and discussion. Posts covering South Indian films, especially those in the romantic-comedy and action-thriller genres, also consistently perform well, indicating this is the creator's core, reliable content category. While K-drama reviews have a loyal following, they tend to garner more moderate engagement. A notable pattern is the significantly lower performance of sponsored content for apps and services compared to organic movie reviews. This suggests the audience's trust and interest are primarily in Hitesh's cinematic taste and analysis, rather than product endorsements.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
Partner with this creator, prioritizing authentic integrations and creative freedom to maintain audience trust and engagement.
The creator's content is focused entirely on film and entertainment reviews. There is no profanity, controversial commentary, or offensive material, making the profile very brand-safe.
The creator presents genuine, enthusiastic reviews and opinions.
This creator is suitable for a wide range of brands due to the brand-safe nature of their content.
Sponsored posts have historically performed worse than organic movie reviews.
The audience's trust and interest are primarily in the creator's cinematic taste and analysis, rather than product endorsements.
Partnerships must be authentic and creatively integrated to be effective.
Due to the potential for lower engagement on sponsored content, brands should negotiate rates accordingly and focus on creative integration.
Partnerships should be infrequent and well-integrated to maintain audience trust.
No hook data available
No topic data available