Analysis Period: Dec 30, 2025 - Jan 25, 2026 28 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 4 | 8.26% | 9.52% | 3339 | +18.0% | 3 |
| Jan 12 - Jan 18 | 8 | 7.00% | 3.38% | 6198 | -20.3% | 3 |
| Jan 05 - Jan 11 | 8 | 8.79% | 5.10% | 28266 | +64.1% | 4 |
| Dec 29 - Jan 04 | 8 | 5.35% | 1.24% | 4338 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @movieshottt | 20.00% | 100% | +177% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @movieshottt | 20.00% | 96% | +177% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @movieshottt | 20.00% | 93% | +177% | Top 10% | ⭐ Top |
| #4 | New Instagram post by @movieshottt | 20.00% | 89% | +177% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @movieshottt | 19.36% | 86% | +168% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, featuring a Macro-tier Film Reviewer specializing in Indian cinema, presents a unique opportunity for brands seeking to engage with a passionate and informed audience. The creator's 'Review' and 'Reaction Video' content styles, combined with a focus on 'Movies', 'Entertainment', and 'TV/Streaming', establish them as a credible voice within the Indian entertainment landscape. Their strong engagement, particularly with regional cinema reviews, suggests a highly receptive audience for authentic recommendations. However, the lack of follower count data limits initial reach estimations, requiring careful campaign planning. The consistent split-screen video format and Hindi language usage make their content highly accessible to a broad Indian audience.
Given the 'Format Fits' data highlighting the success of 'Split-Screen Video' for 'Movie/Series Review' content, this format should be prioritized for campaign integrations. The creator's style lends itself well to dynamic, engaging reviews and reactions, capturing audience attention effectively. While the data points to the efficacy of the split-screen format, it is important to diversify content by incorporating static posts or carousel posts highlighting specific movie details, trivia, or behind-the-scenes content. Reels can be utilized for short, punchy reactions and trailer breakdowns to maximize reach and engagement.
This profile is particularly well-suited for product launch campaigns targeting movie releases on platforms like Netflix, Prime Video, and JioHotstar. Given their reviewing of movies across different platforms, it would be helpful for the brand to understand the creator's preference for each platform and align accordingly. Brand awareness campaigns promoting streaming services or theatrical releases would also be a strong fit. Furthermore, educational campaigns focused on film appreciation or genre exploration could leverage the creator's expertise and passion. The creator can be leveraged for exclusive premiere coverage, sharing their first reactions and driving pre-release hype. The creator is adept at reviewing regional cinema, suggesting a potential opportunity for film distributors looking to promote regional films to a wider audience.
The creator's audience primarily consists of Hindi-speaking viewers in India, aged 25-34, interested in movies and entertainment. This demographic aligns well with a wide range of product and service categories, including: Streaming Services, Movie Theaters, Snack & Beverage Brands (associated with movie-watching), Consumer Electronics (TVs, sound systems), Online Gaming platforms, Mobile providers and apps (for entertainment), and Travel & Tourism (related to film locations). Brands with a strong presence in the Indian market and a desire to connect with a young, entertainment-focused audience would find this profile particularly valuable.
Considering the content consistency and audience trust, positioning this creator as a Brand Ambassador is advisable, particularly for streaming services. This allows for sustained engagement and authentic integration of brand messaging within their review content. Alternatively, a One-off Collaboration could be effective for specific movie launches or promotional events. The creator's professional approach and high-quality production also make them a viable Content Creator for Hire, producing bespoke video content for brands. Given the strong brand association with Netflix, Prime Video, JioHotstar, and ZEE5, it will be important to manage conflicts carefully. The creator seems more of a review-based creator and is less likely to be perceived as overly promotional by their followers.
Expected ROI potential is rated as MEDIUM due to the absence of follower count data, and the high engagement rate on some regional cinema reviews. To maximize ROI, it's recommended to: (1) Partner with the creator for movie launch campaigns targeting thriller and action genres through split-screen video reviews. (2) Leverage their expertise in regional cinema to promote films in Marathi and Gujarati languages. (3) Encourage the creator to maintain high-quality engaging content, with compelling hooks and visuals that have shown to work in the past. (4) Target specific regional audiences through tailored content. (5) Given the creator's high engagement with regional cinema, brands should utilize them to promote films that focus on Indian culture and tradition.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The social media profile @movieshottt, operated by a male content creator, has a highly specialized and consistent content strategy focused exclusively on reviewing and recommending Indian and international films and web series. The creator's primary format, used in over 85% of the analyzed posts, is a dynamic split-screen video where he provides an enthusiastic, direct-to-camera review in the bottom half, while the top half showcases a montage of clips from the content being discussed. This approach effectively combines personal commentary with immediate visual context, creating an engaging and informative viewer experience. The creator's personal brand is built on passionate and expressive delivery, often in Hindi, which fosters a relatable and authentic connection with his audience. His home studio setup, featuring an acoustic guitar, colorful prayer flags, and movie posters, remains consistent across videos, reinforcing his identity as a dedicated film enthusiast.
The content covers a diverse spectrum of Indian cinema, including mainstream Bollywood, and gives significant attention to regional industries such as Malayalam, Marathi, Gujarati, and South Indian films. Thematic analysis reveals a strong emphasis on the thriller, crime, and action genres, with a particular focus on 'dark', 'intense', and 'raw' cinema. The creator is adept at identifying and promoting both highly anticipated blockbuster trailers (e.g., 'Mardaani 3') and hidden gems from various streaming platforms like Netflix, ZEE5, Prime Video, and JioHotstar. This positions him as a key curator for audiences looking for diverse and high-quality entertainment beyond mainstream offerings.
Analysis of engagement metrics reveals a distinct pattern: while the creator maintains a consistent format, audience response varies dramatically based on the topic. Content focusing on regional cinema (specifically Marathi and Gujarati films) and niche, intense genres like psychological horror generates exceptionally high engagement, often multiples of the profile's average. For instance, a review of Marathi films on ZEE5 garnered over 21,000 likes, and a review of the horror film 'Pearl' received over 2,500 likes. In contrast, static, image-based listicles perform poorly. This indicates that the audience values the creator's deep dives into specific, often underrepresented, films and genres over broader, less-detailed recommendations. The most successful content leverages a hook of novelty or intensity, promising viewers a unique and emotionally impactful viewing recommendation.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
The creator is an ideal partner for streaming platforms (Netflix, ZEE5, Prime Video, JioHotstar, SonyLIV) aiming to promote their film and web series catalogs, especially regional and genre-specific content.
The creator consistently focuses on film reviews and recommendations, maintaining a specialized and focused content strategy.
The creator's passionate and expressive delivery fosters a relatable and authentic connection with his audience.
The creator is an ideal partner for streaming platforms looking to promote their film and web series catalogs, especially regional and genre-specific content.
Not explicitly mentioned, but the high engagement on specific content suggests strong potential for effective sponsored content.
The audience values the creator's deep dives into specific, often underrepresented, films and genres, suggesting they would be receptive to relevant and well-integrated promotional content.
Partnerships with streaming platforms to promote regional or thriller content.
The high engagement rates on niche and regional content suggest a cost-effective opportunity for brands looking to target specific audiences.
Regular partnerships aligned with the creator's proven strengths and audience interests.
No hook data available
No topic data available