Analysis Period: Jan 04, 2026 - Jan 26, 2026 5 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 5.00% | 5.00% | 4 | - | 1 |
| Jan 12 - Jan 18 | 2 | 5.00% | 5.00% | 8 | - | 2 |
| Jan 05 - Jan 11 | 1 | 5.00% | 5.00% | 4 | - | 1 |
| Dec 29 - Jan 04 | 1 | 5.00% | 5.00% | 13 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @the_anilix | 5.00% | 100% | -14% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @the_anilix | 5.00% | 80% | -14% | High (10-25%) | ⭐ Top |
| #3 | New Instagram post by @the_anilix | 5.00% | 60% | -14% | Above Average (25-50%) | ⭐ Top |
| #4 | New Instagram post by @the_anilix | 5.00% | 40% | -14% | Below Average (50-75%) | ⭐ Top |
| #5 | New Instagram post by @the_anilix | 5.00% | 20% | -14% | Low (75-90%) | ⭐ Top |
No category data available
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Nano-tier creator, focusing on Bollywood and Hollywood movie reviews and commentary, presents a niche opportunity for targeted marketing campaigns within the Indian entertainment sector. While the engagement metrics are currently low, the creator's consistent 'Review,' 'Listicle,' and 'Hot Takes' content styles centered around film could be leveraged with the right strategy. Authenticity is maintained through genuine opinions and commentary, though building a stronger audience presence is crucial. The Hinglish language usage caters to a broad Indian audience, expanding the potential reach.
Given the creator's focus on visual content and movie discussions, Carousel posts are the most effective format, aligning with their current strategy and performance insights. Carousel posts allow for detailed reviews and multiple images, such as movie posters and behind-the-scenes stills. While Reels are also relevant, the current content style is more suited to static image-based commentary. Stories can be used for quick polls and audience engagement, but the core content delivery should remain focused on detailed carousels.
This profile is best suited for brand awareness campaigns targeting Indian moviegoers. Specifically, campaigns promoting new movie releases, streaming platform content, or film-related merchandise align well. The 'Review' content style naturally lends itself to sponsored reviews, where the creator provides their honest opinion on a film in exchange for compensation. The 'Listicle' format can be utilized for themed lists like "Top Movies to Watch on Netflix This Month" showcasing specific titles. Educational campaigns about film history or filmmaking techniques could also be a fit.
The primary target audience consists of Hindi-speaking Indian movie enthusiasts, particularly those interested in Bollywood films. Aligned brand categories include movie streaming services (e.g., Netflix, Amazon Prime Video, Hotstar), cinema chains, film production companies, Bollywood music labels, and brands selling film-related merchandise like posters, apparel, or collectibles. Avoid categories completely unrelated to entertainment, such as finance or automotive, to maintain credibility and relevance.
Given the Nano influencer status and low current engagement, a one-off collaboration or content creator for hire approach is the most suitable positioning. This allows brands to test the creator's potential without a long-term commitment. The focus should be on commissioning specific content pieces, such as sponsored reviews or themed listicles, rather than establishing a brand ambassadorship. This approach minimizes risk while allowing the creator to showcase their expertise and build their audience.
Expected ROI potential is rated as LOW due to the low engagement rate and small audience size. However, with strategic content optimization and targeted promotion, the ROI could be improved. Specific recommendations: (1) Focus on sponsored reviews of upcoming Bollywood releases, leveraging the 'Review' content style and 'Bollywood' topic. (2) Utilize Carousel posts with high-quality visuals and engaging captions to capture audience attention. (3) Consider running targeted ads to increase post visibility and reach a wider audience of Indian movie enthusiasts. Best ROI is expected from hyper-targeted campaigns that precisely match the creator's niche and audience interests.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The profile @the_anilix operates as a dedicated micro-commentator within the film and entertainment niche, primarily focusing on Bollywood with occasional forays into Hollywood cinema. The content strategy revolves exclusively around carousel posts that serve as platforms for movie reviews, listicles, and topical discussions. The creator's approach is to present concise, text-based opinions and recommendations, often leveraging trending topics or new releases like 'Ikkis', 'Taskaree', and 'Border 2' to capture audience interest. The core theme is film critique and appreciation, aiming to engage a community of movie enthusiasts.
The content formats are uniform, with every analyzed post being a mixed-media carousel. This suggests a consistent and established workflow, but also a lack of format experimentation which may limit reach on a platform like Instagram where video content is prioritized. The creator uses a conversational, 'Hinglish' tone in captions to connect with an Indian audience, complemented by standard English hashtags to improve discoverability. For instance, posts blend Hindi phrases like "Trailer dekh ke judgement dena easy hai" with English hashtags like #BollywoodDiscussion.
Analysis of audience engagement reveals a very nascent stage of growth. The majority of posts receive minimal interaction, typically 3 likes and 1 comment, indicating a small but somewhat consistent viewership. However, a significant outlier, a post about the movie 'Ikkis', garnered 10 comments, suggesting that content centered around patriotism, history, or specific actor-driven projects resonates more deeply with the current audience. This particular post's success highlights a potential content direction, indicating that tapping into national pride or historical narratives connected to films could be a key driver for community engagement and growth for this profile.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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