Analysis Period: Dec 30, 2025 - Jan 26, 2026 15 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 0.19% | 0.19% | 96 | -79.8% | 0 |
| Jan 19 - Jan 25 | 4 | 0.96% | 0.91% | 1903 | -88.5% | 0 |
| Jan 12 - Jan 18 | 3 | 8.32% | 4.81% | 12397 | -49.2% | 1 |
| Jan 05 - Jan 11 | 5 | 16.36% | 20.00% | 159063 | +377.9% | 4 |
| Dec 29 - Jan 04 | 2 | 3.42% | 3.42% | 3401 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @pichharwala_reviews | 20.00% | 100% | +155% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @pichharwala_reviews | 20.00% | 93% | +155% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @pichharwala_reviews | 20.00% | 87% | +155% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @pichharwala_reviews | 20.00% | 80% | +155% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @pichharwala_reviews | 17.15% | 73% | +119% | Above Average (25-50%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, featuring a macro-level entertainment creator focused on Movies & TV, presents a solid opportunity for marketing campaigns targeting Hindi-speaking audiences across India. The creator's consistent review and reaction video style, combined with their educational approach, builds trust and positions them as a reliable source of information within the entertainment niche. Their focus on thriller, crime & mystery, and action & adventure genres further narrows their appeal to specific segments of movie enthusiasts, although the lower engagement rate on action & crime thrillers should be noted. The profile's authenticity stems from genuine reactions and informed critiques, contributing to a credible voice in a crowded space. Any campaigns should prioritize maintaining this authenticity.
The strategic insights indicate that split-screen carousel videos are the most effective format for both movie/series reviews and listicle/recommendation content. This format allows the creator to showcase film clips alongside their reactions and commentary, providing a dynamic and engaging viewing experience. Given the success of 'Mystery & Suspense Thrillers', Reels could be leveraged with short, intriguing hooks that pique viewer interest and encourage further engagement. Trailer reactions also perform well, particularly when combined with strong, exaggerated emotional responses.
The profile is ideally suited for brand awareness campaigns within the entertainment industry. Specifically, promoting new movie releases (especially in the thriller, crime, or action genres), streaming platform content, or film-related products would be a natural fit. Given their educational creator type, they could run campaigns demystifying filmmaking techniques, providing insightful commentary or analysis of film styles, which could be promoted by film schools or production companies. Since the creator is an established reviewer, a product review campaign for home theater systems or movie-themed merchandise would be a great fit.
This creator's primary audience consists of Hindi-speaking individuals aged 25-34 across India, with a demonstrated interest in Movies & TV, particularly genres like Thriller, Crime & Mystery, and Action & Adventure. Brand categories that align naturally include: Streaming Services (Netflix, ZEE5, YouTube Premium), Film Production Companies, Home Entertainment Systems, Movie Merchandise, Online Ticketing Platforms, Gaming (movie tie-ins), and Snack Brands targeting movie watchers. The geographic reach of the audience, focused on India, should be considered for location-specific campaigns.
Considering the creator's prominence level as Macro and their consistent content style, positioning them as a Brand Ambassador or a Content Creator for Hire would be the most effective strategy. As a Brand Ambassador, they can provide sustained engagement through regular reviews, recommendations, and trailer reactions. Alternatively, brands can hire them to create sponsored reviews or reaction videos for specific films or products. Given the educational nature of their content, the Brand Ambassador route is more ideal as their viewers already see them as a trusted source.
The expected ROI potential is rated as MEDIUM to HIGH. The engagement rate varies depending on the topic, but their focused niche, consistent output, and engaged audience provide a strong foundation for successful campaigns. Specific recommendations include: (1) Partner with streaming services to promote new thriller/mystery series through split-screen review videos. (2) Collaborate with film production companies to create reaction videos for upcoming movie trailers, leveraging winning hooks that emphasize intrigue and suspense. (3) Integrate product placements of snack brands within their review videos, targeting the home entertainment audience, with the best ROI expected from promotional partnerships surrounding highly anticipated Bollywood or South Indian film releases.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The profile @pichharwala_reviews operates a highly specialized and consistent content strategy focused on reviewing and recommending Indian cinema, including Bollywood films, South Indian movies, and web series. The creator employs a signature split-screen video format in all analyzed posts. This format features the creator in the bottom half, speaking directly to the audience from a studio setup, while the top half displays a dynamic montage of clips from the movie or series being discussed. This approach effectively combines personal commentary with immediate visual evidence, catering to audiences looking for quick, engaging, and decisive viewing suggestions.
The primary themes are movie recommendations, plot summaries, and trailer reactions, with a strong emphasis on the thriller, mystery, and horror genres. These genres consistently generate the highest engagement, as seen in posts about 'Drishyam' and 'Manoranjan', which received over 36,000 and 100,000 likes, respectively. The creator effectively builds credibility by covering a wide range of content, from major blockbuster trailers like 'Border 2' and 'The Raja Saab' to lesser-known 'underrated' gems, positioning themselves as a comprehensive guide to Indian entertainment.
The content is narrated primarily in Hindi, making it accessible to a broad Pan-India audience. The creator's enthusiastic and expressive presentation style, coupled with a consistent posting schedule, fosters a strong connection with their followers. The strategy of using compelling and often dramatic titles like "Dangerous Mystery" or "Blockbuster or Joke" paired with eye-catching emojis (❤️🔥, 🤮, 😍) serves as an effective hook, encouraging clicks and engagement. The most successful content leans heavily into suspense and high emotional stakes, indicating the audience is primarily seeking thrilling and gripping movie suggestions.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
This creator presents a high-value opportunity for brand partnerships, especially with OTT platforms and movie studios, given the brand-safe content, high engagement, and natural integration of platform mentions.
The content is generally brand-safe, focusing on mainstream film and TV series reviews. The creator maintains a positive and enthusiastic tone, avoiding controversial topics outside of the cinematic context.
The content appears authentic, consisting of genuine reviews and reactions to films and trailers.
Brands can generally align safely with this creator, given the focus on mainstream entertainment and positive presentation.
There's no specific data on sponsored content performance, but the high engagement on organic content suggests good potential.
The audience seems receptive to recommendations, which indicates a good acceptance of promotional content.
Sponsored content that promotes new releases or platform features would be a natural fit.
The high engagement rates suggest good cost-effectiveness for partnerships.
Frequent partnerships are possible, given the constant stream of new content in the entertainment industry.
No hook data available
No topic data available