Analysis Period: Dec 30, 2025 - Jan 26, 2026 47 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 1.60% | 1.60% | 130 | -73.6% | 0 |
| Jan 19 - Jan 25 | 10 | 6.06% | 2.67% | 24152 | -15.5% | 3 |
| Jan 12 - Jan 18 | 14 | 7.16% | 3.15% | 11684 | +5.2% | 6 |
| Jan 05 - Jan 11 | 10 | 6.81% | 3.26% | 57920 | +0.9% | 4 |
| Dec 29 - Jan 04 | 12 | 6.75% | 4.11% | 8629 | - | 6 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @arshad_ali_bom | 20.00% | 100% | +202% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @arshad_ali_bom | 20.00% | 98% | +202% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @arshad_ali_bom | 20.00% | 96% | +202% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @arshad_ali_bom | 20.00% | 94% | +202% | Top 10% | 🔥 Viral ⭐ Top |
| #5 | New Instagram post by @arshad_ali_bom | 20.00% | 91% | +202% | Top 10% | 🔥 Viral ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, featuring an entertainment creator focused on movie and web series reviews and reactions, presents a niche yet potentially valuable marketing opportunity, especially for brands targeting the Indian market. The creator's 'Review' and 'Reaction Video' content styles, coupled with a focus on 'Movies,' 'Entertainment,' 'Thriller,' and 'Horror,' suggest a strong connection with a specific segment of movie enthusiasts. While the follower count is currently unreported (Nano tier), the high average engagement rate on top topics like 'Adult Horror/Thriller' is promising. A limitation is the lack of a specific audience size, making reach projection difficult. However, authenticity is a clear strength, as the creator genuinely reacts to and reviews content within their area of passion. Given the lack of follower count, building a case study to measure the effectiveness of this account may be worthwhile. Also, average engagement rate is 0.00% from the summary, so further investigation is needed to reconcile the top_topics engagement rate. This also could indicate there is an issue with the data being presented here.
Optimal creative formats for this profile revolve around video content. The 'Split-Screen Video (Carousel)' format has proven successful for movie/series reviews. 'Reaction Video' and 'Review' content styles are best showcased through short-form video platforms like Reels or longer-form videos on YouTube, allowing for detailed analysis and real-time reactions. Given the 'Split-Screen Video Review' success, a winning strategy would be to present trailers or film clips alongside the creator's commentary, maximizing engagement. Leverage the 'winning hooks' elements such as rapid montages of intense scenes and the creator's facial expressions to generate interest and interaction.
This profile is well-suited for several campaign types. Movie studios could leverage this creator for pre-release trailer reactions and movie reviews to generate hype and initial audience interest. Streaming platforms like Netflix and Amazon Prime Video could collaborate for sponsored reviews of new releases, targeting viewers interested in specific genres ('Thriller,' 'Horror'). Additionally, the creator's focus on South Indian cinema opens avenues for targeted campaigns promoting regional films. Given the creator's current focus, movie ticket booking services or online movie streaming platforms would benefit from a partnership.
The target audience is primarily Hindi-speaking movie enthusiasts across India, particularly those interested in thriller, horror, and action genres. The age range is likely 25-34, aligning with typical consumers of streaming content. Brand categories that align naturally include: movie streaming services (Netflix, Amazon Prime Video), movie ticket booking platforms (BookMyShow), snack and beverage brands targeting movie watchers, gaming companies that collaborate with movies, and merchandise related to popular movies/series. The alignment needs to be authentic, focusing on products or services that enhance the movie-watching experience.
Due to the Nano tier prominence and the need for further data validation, a one-off collaboration or content creator for hire positioning seems most appropriate initially. The creator can produce engaging review or reaction videos for specific campaigns. As the profile grows and engagement stabilizes, transitioning to an affiliate marketing model could be explored, focusing on driving traffic to streaming platforms or ticket booking services using trackable links and promotional codes. A brand ambassadorship would only be suitable after a period of successful collaboration and demonstrable ROI.
The expected ROI potential is cautiously rated as MEDIUM, pending verification of engagement metrics and follower growth. The niche focus and potentially high engagement within that niche are promising, but the lack of concrete audience size data is a limiting factor. Recommendations: (1) Run a pilot campaign with a streaming platform, commissioning a review video for a specific thriller series to gauge reach and conversion. (2) Utilize the 'Split-Screen Video Review' format to promote a new Bollywood movie trailer, tracking audience response and pre-release ticket sales. (3) Best ROI is expected from campaigns that leverage the creator's top topics ('Adult Horror/Thriller') and winning hooks (intense scene montages, exaggerated reactions).
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This creator, Arshad Ali, has carved out a distinct and highly effective niche as a dedicated film and web series reviewer, primarily targeting a Hindi-speaking audience. The core of his content strategy revolves around reviewing Hindi-dubbed movies, with a strong emphasis on South Indian cinema (Malayalam, Telugu, Tollywood) and international films, particularly in the thriller, horror, and action genres. His signature format is a consistent split-screen presentation where he delivers an enthusiastic, energetic, and expressive review in the bottom half of the screen, while a rapid montage of compelling clips from the film or series plays in the top half. This format is highly engaging as it combines a personal, relatable reaction with immediate visual proof of the content being discussed, effectively serving as both a review and a mini-trailer.
The main themes are overwhelmingly centered on movie discovery and recommendations. Arshad positions himself as a guide for viewers looking for their next watch, often highlighting content on popular OTT platforms like Netflix, Prime Video, and JioCinema, as well as niche or free streaming sites. A significant portion of his content leans into sensational or provocative genres, such as 'adult thrillers,' 'horror-comedy,' and 'crime thrillers,' which consistently generate the highest engagement. He often uses clickbait-style titles with superlatives like 'Best,' 'Dangerous,' or 'Mind-bending,' paired with attention-grabbing emojis, to maximize viewership. This strategy proves particularly effective for movies with shocking or controversial premises.
His most successful content leverages a formula of discovery and shock value. Posts reviewing obscure, graphically intense, or adult-themed horror and thriller films are significant outliers, achieving engagement levels up to 10-20 times higher than his average post. For example, reviews for 'Handjob Cabin' and 'The Green Inferno' went viral due to their controversial nature. Alongside this, his reactions to highly anticipated mainstream Bollywood trailers, such as for Shah Rukh Khan's 'King' or 'Border 2,' also perform exceptionally well, capitalizing on existing hype. This dual strategy of serving a niche audience with obscure genre films while also tapping into mainstream trends allows him to maintain a broad appeal and consistent content pipeline.
Ultimately, Arshad's success is built on a clear, repeatable content format, a well-defined niche, and a keen understanding of what drives curiosity and clicks. He effectively acts as a curator of high-intensity, Hindi-dubbed entertainment, making his profile a go-to source for a specific segment of movie enthusiasts. His energetic on-screen persona and direct, enthusiastic review style build a sense of trust and community with his audience, who rely on his recommendations for their streaming choices.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Partner with caution due to the brand safety risks associated with the creator's content. Consider only if the brand is comfortable with edgy content and the target audience aligns with the niche genre.
The creator consistently focuses on sensational and provocative content, including adult thrillers and graphic horror, indicating a tolerance for edgy themes.
The content appears to be authentic in its reactions and reviews, but the reliance on clickbait titles and sensationalism may raise concerns about the overall brand image.
Brands should carefully assess their tolerance for edgy content and potential brand safety risks before partnering with this creator. Those in the gaming, streaming service (especially with adult content), or VPN sectors might be a better fit.
Information on past sponsored content performance is not available.
The audience's acceptance of promotional content is unknown, but the focus on niche genres may indicate a willingness to explore relevant products and services.
Consider integrated content partnerships that align with the creator's review format and genre focus.
The potential reach and engagement make this creator cost-effective if the brand's target audience aligns with the content's niche.
Start with a limited-scope partnership to assess audience response and measure ROI before committing to a long-term engagement.
No hook data available
No topic data available