Analysis Period: Jan 08, 2026 - Jan 23, 2026 3 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 1 | 20.00% | 20.00% | 440 | +638.5% | 1 |
| Jan 05 - Jan 11 | 2 | 2.71% | 2.71% | 65 | - | 0 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @averageisnotokay | 20.00% | 100% | +136% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @averageisnotokay | 3.00% | 67% | -65% | Above Average (25-50%) | ⭐ Top |
| #3 | New Instagram post by @averageisnotokay | 2.42% | 33% | -71% | Below Average (50-75%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Nano-influencer, operating as 'averageisnotokay,' demonstrates potential for highly targeted marketing campaigns, particularly leveraging their 'Review' content style. While follower count is currently minimal, the demonstrated high engagement rate (8.8%) on inspirational movie reviews suggests a responsive and attentive audience. Authenticity is evident in their vlogs and reviews, creating a foundation of trust. The combination of 'Lifestyle Creator' and 'Educational Creator' traits allows for versatile content creation that can resonate well with niche audiences interested in film, fitness, and self-improvement.
Given the insights, carousel posts featuring mixed media are the optimal format. This is clearly indicated by the 12.5x higher performance of carousel posts for inspirational/review content. These carousels should incorporate visual elements like close-up shots with expressive gestures, and clear Hindi text overlays summarizing key themes. Vlogs, while less engaging currently, still have potential for growth if optimized for the carousel format. Reels may also prove effective for shorter, more engaging movie review snippets or workout tips.
This profile is ideally suited for brand awareness campaigns focused on niche products or services within the entertainment, health & fitness, and lifestyle sectors. Specific campaign types include sponsored film reviews that align with the creator's inspirational and self-improvement themes, as well as product placement within their fitness vlogs (e.g., featuring running gear or energy supplements). They could also create educational content around healthy lifestyle choices, subtly integrating relevant products or services. The Strava mentions already present an opportunity for collaboration.
The target audience primarily consists of young adults (25-34) in India, interested in film, fitness, and self-improvement. This makes the profile a good fit for brands in the following categories: Streaming services (particularly those featuring inspirational content), Fitness apparel and gear, Health food and supplements, Travel (specifically focused on destinations within India), and Self-improvement resources (books, courses, apps). Authenticity is key; avoid brands that promote unrealistic expectations or unhealthy lifestyles.
Given their Nano-influencer status and engagement patterns, a one-off collaboration or a Content Creator for Hire positioning would be most appropriate. This allows brands to test the waters and assess the creator's effectiveness before committing to a longer-term Brand Ambassador relationship. The creator's ability to produce engaging reviews and vlogs suggests they could be hired to create branded content for a company's own social media channels.
Expected ROI potential is rated as MEDIUM, contingent on strategic alignment and targeted campaigns. While the follower count is low, the high engagement rate on review content suggests a valuable niche audience. Specific recommendations include: (1) Partner with a streaming service to sponsor a series of inspirational movie reviews targeting young adults in India. (2) Collaborate with a fitness apparel brand to feature their products in a running vlog showcasing the creator's fitness journey. (3) Leverage their proven ability to create engaging movie reviews to develop branded content for a film studio's social media channels. The best ROI will be achieved by focusing on highly targeted campaigns that leverage the creator's strengths and resonate with their engaged audience.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This creator, operating under the handle @averageisnotokay, focuses on themes of self-improvement and personal growth, explored through two distinct and currently unbalanced content pillars: inspirational media analysis and personal fitness vlogging. The content strategy appears experimental, testing different avenues that align with the profile's aspirational name. One pillar involves in-depth, emotionally resonant reviews of films, such as the analysis of 'Perfect Days,' which positions the creator as a thoughtful curator of meaningful content. This content is delivered as a direct-to-camera address, using expressive gestures and Hindi text overlays to connect with the audience on a deeper, more philosophical level.
The second pillar is a raw, diary-style documentation of a personal fitness journey, specifically long-distance running in scenic locations like Goa. These posts take the form of vlogs, capturing the physical and mental challenges of the run, and utilize tools like Strava to showcase achievements. The narrative here is one of discipline, motivation, and the pursuit of physical well-being, presented in a mix of Hindi and English. This content is more personal and observational, contrasting with the more structured, analytical nature of the film reviews.
There is a significant performance disparity between these two content pillars. The inspirational movie recommendation vastly outperformed the fitness vlogs, generating over 12 times the engagement. This indicates a strong audience preference for the creator's insights on art and life lessons over their personal fitness journey. The most effective content combines a specific, culturally relevant recommendation (a film) with a broader, universal theme (mindfulness, simple living), suggesting the audience values actionable inspiration and curated discoveries. While the theme of 'not being average' ties both content types together, the creator's strength currently lies in intellectual and emotional storytelling rather than physical documentation.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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