Analysis Period: Dec 31, 2025 - Jan 23, 2026 11 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 3 | 7.83% | 3.00% | 10795 | +213.3% | 1 |
| Jan 12 - Jan 18 | 3 | 2.50% | 2.88% | 1064 | -44.5% | 0 |
| Jan 05 - Jan 11 | 2 | 4.50% | 4.50% | 1277 | -26.0% | 1 |
| Dec 29 - Jan 04 | 3 | 6.08% | 4.47% | 2588 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @the.binge.boy | 20.00% | 100% | +278% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @the.binge.boy | 10.85% | 91% | +105% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @the.binge.boy | 7.51% | 82% | +42% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @the.binge.boy | 4.47% | 73% | -15% | Above Average (25-50%) | ⭐ Top |
| #5 | New Instagram post by @the.binge.boy | 3.17% | 64% | -40% | Above Average (25-50%) | ⭐ Top |
No category data available
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Micro-tier Entertainment Creator, operating as a 'Critic/Reviewer' with a focus on 'Movies & TV,' offers a niche platform for brands seeking targeted exposure within the entertainment sector. Their content, characterized by 'Review,' 'Commentary/Hot Take,' and 'Listicle' styles, demonstrates potential for engaging audiences with informed opinions and curated recommendations. The consistent focus and male identity (@the.binge.boy) allow for pinpoint marketing efforts. However, the current average engagement rate of 0.00% (based on the limited dataset) presents a challenge that needs to be addressed through strategic content optimization and potentially, paid amplification. The creator's location is identified as Pan-India due to the mix of Bollywood and Hollywood content, which broadens appeal but requires careful localization strategies.
Based on strategic insights, the most successful content format for this creator is the Carousel post, with an average engagement rate higher than other formats when featuring 'Movie/TV Show Reviews & Commentary'. This indicates that visually-rich content paired with insightful commentary is effective. The 'Direct Call-to-Action' posts also show a higher engagement rate, suggesting the audience is receptive to clear directives. Therefore, campaigns should leverage visually appealing Carousels showcasing movie posters or scenes, accompanied by concise reviews and clear calls to action (e.g., 'Watch Now,' 'Add to Watchlist').
Given their expertise as a 'Critic/Reviewer' and focus on 'Movies & TV,' this profile is well-suited for several campaign types: movie or show launch promotions, streaming platform brand awareness, and even thematic product integration (e.g., home theater systems, snacks associated with movie nights). The 'Review' and 'Commentary' content styles lend themselves perfectly to sponsored reviews or previews. Furthermore, the 'Listicle' format is ideal for curated recommendation lists featuring partner content, such as 'Top Movies to Watch on [Platform]' or 'Best Thrillers of the Year.'
The creator's audience demographic is likely centered around males aged 25-34 interested in 'Crime & Mystery,' 'Thrillers,' and 'Bollywood' films, aligning with the micro-topics identified. This makes the profile appealing to brands targeting this specific demographic with tailored entertainment offerings. Potential brand category fits include: Streaming services (Netflix, Amazon Prime Video, Disney+ Hotstar), Movie theaters and ticketing platforms, Home entertainment systems (TVs, sound systems, projectors), Snack and beverage brands (popcorn, soft drinks, confectioneries targeting movie watchers), and Online gaming platforms (particularly those with movie-themed games).
Considering the content consistency and niche expertise, a one-off collaboration or a Content Creator for Hire arrangement seems most appropriate initially. This allows brands to test the waters and assess the creator's ability to drive relevant traffic and engagement. If performance exceeds expectations, a longer-term Brand Ambassador role could be considered. The high performance of 'Direct Call-to-Action' posts also suggests that they could function as an Affiliate Marketer, especially if promoting digital products or streaming subscriptions.
Despite the creator's potential, the current engagement rate suggests the ROI potential is Medium. However, this can be significantly improved through strategic content optimization, targeted promotion, and collaborative campaign design. Specific recommendations include: (1) Partner with the creator for sponsored movie reviews using Carousel posts to showcase key aspects of the film and drive viewers to theaters or streaming platforms. (2) Leverage their 'Listicle' expertise to curate lists of genre-specific films, subtly featuring partnered content within the recommendations. (3) Target promotions specifically towards crime thriller and Bollywood enthusiasts within the 25-34 age range to maximize campaign relevance. Best ROI is expected from partnerships that leverage their review and commentary style, accompanied by strong visual elements and direct calls to action.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The user @the.binge.boy operates as a dedicated entertainment commentary profile, focusing almost exclusively on movie and TV show analysis, recommendations, and news. The content is consistently delivered through carousel posts, suggesting a well-defined and stable format strategy. The dominant themes are crime, thriller, and mystery genres, with a significant emphasis on both Hollywood and Bollywood productions. This indicates a content strategy aimed at a broad audience of film and series enthusiasts who appreciate in-depth narratives and behind-the-scenes details.
The most effective posts for this creator are those that generate intrigue and provide curated lists or reviews of content within the thriller and mystery genres. For example, a post teasing a show with the hook 'Two sides. One truth. And a whole lot of secrets' garnered over 10,000 likes, showcasing the audience's strong appetite for suspenseful narratives. Similarly, posts that offer 'Top 3' lists or deep dives into dark, atmospheric crime stories consistently achieve high engagement, attracting hundreds to thousands of likes. This pattern suggests the audience values the creator's role as a curator and analyst of complex, gripping entertainment.
Conversely, content that is purely informational, such as release date announcements for 'Border 2', or posts that deviate from the core entertainment theme, like a random post about strawberries and chocolate, see significantly lower engagement. This highlights the importance of sticking to the established niche. An interesting outlier is a high-engagement post using a direct call-to-action ('Comment “Car or Link”'), which drove an unusually high number of comments. While effective for boosting metrics, this tactic is a departure from the typical content-focused strategy and suggests an experimental approach to driving interaction, which should be used judiciously to maintain content quality.
Overall, @the.binge.boy's strategy is most successful when it leans into its core identity as a source for discovering and understanding compelling, high-stakes film and television. The profile thrives by creating curiosity, offering insightful trivia, and curating content for an audience that loves to 'binge' on suspense and drama. The carousel format serves as an effective medium for delivering these detailed narratives and recommendations, making it a cornerstone of the profile's content identity.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Highly recommend partnerships with streaming services, movie studios, and entertainment-related brands due to the engaged audience and content alignment.
The profile consistently focuses on mainstream movie and TV show commentary, avoiding deviations into risky or controversial topics.
The content appears to be authentic and driven by genuine interest in entertainment, rather than manufactured or artificial engagement.
Partnerships are likely to be brand-safe due to the creator's focus on mainstream entertainment.
The profile has a high commercial viability for partnerships given the clear audience engagement in discovering new content to watch.
The audience is clearly engaged with discovering new content to watch, suggesting a high acceptance of promotional content related to entertainment.
The profile is well-suited for partnerships with streaming services, movie studios, and entertainment-related brands.
Partnerships are likely to be cost-effective due to the engaged audience and the potential for strong content integration.
Partnerships can be frequent as long as they align with the content's focus on movies and TV shows.
No hook data available
No topic data available