Analysis Period: Jan 06, 2026 - Jan 23, 2026 5 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 2 | 3.70% | 3.70% | 116 | +23.4% | 1 |
| Jan 12 - Jan 18 | 1 | 3.00% | 3.00% | 47 | -27.7% | 0 |
| Jan 05 - Jan 11 | 2 | 4.15% | 4.15% | 130 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @moviesmuncher | 7.60% | 100% | +103% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @moviesmuncher | 5.74% | 80% | +54% | High (10-25%) | ⭐ Top |
| #3 | New Instagram post by @moviesmuncher | 3.00% | 60% | -20% | Above Average (25-50%) | ⭐ Top |
| #4 | New Instagram post by @moviesmuncher | 1.66% | 40% | -56% | Below Average (50-75%) | ⭐ Top |
| #5 | New Instagram post by @moviesmuncher | 0.70% | 20% | -81% | Low (75-90%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Nano-tier creator, 'moviesmuncher,' offers a unique opportunity for brands seeking authentic engagement within the Bollywood and Indian film space. As an Educational Creator focused on movie reviews and hot takes, their content fosters a strong connection with film enthusiasts. Despite the current lack of follower count, the creator's strategic insights point to potential growth, especially with optimized content formats. The dedication to honest reviews and enthusiastic delivery builds credibility, making this profile a valuable asset for targeted campaigns. The content is primarily in Hindi with some English, which caters to a broad Indian audience.
Based on the strategic insights, Carousel posts featuring mixed media, specifically split-screen reaction videos, are the optimal format for this profile. This format has shown potential, aligning with the creator's review content style and the audience's interest in both 'Thriller & Suspense' and 'Patriotic & Military Action Films'. The combination of video clips and the creator's expressive reactions enhances engagement. While there isn't concrete engagement data yet, the recommendations suggest optimizing this format for maximum impact. The winning hooks center around split-screen views showcasing expressive facial reactions and intense clips, further emphasizing video carousels.
This profile is particularly well-suited for campaigns focused on promoting new Bollywood movie releases, film-related events, and streaming platforms. The 'Review' and 'Hot Takes' content styles lend themselves perfectly to pre-release buzz generation, post-release analysis, and audience discussions. Example use cases include sponsored reviews of upcoming films, behind-the-scenes coverage of movie sets, and collaborations with Bollywood actors and directors. Educational campaigns highlighting the cultural significance of Indian cinema would also align well.
The target audience primarily consists of young, Indian film enthusiasts aged 18-24, located across India. This demographic is highly engaged with social media and actively seeks recommendations on what to watch. Brand categories that align naturally include Movie Streaming Services (Netflix, Amazon Prime Video, Hotstar), Film Production Companies, Music Streaming Services (Spotify, Gaana), Snack and Beverage Brands (particularly those popular with young adults in India), Mobile phone companies and related accessory brands (cases, headphones). Avoiding brands that contradict the educational, movie-centric focus is crucial.
Given the Nano influencer status and focus on reviews, positioning this creator as a Content Creator for Hire or a One-off Collaboration partner would be most appropriate. This approach allows brands to leverage their expertise and authentic voice without committing to a long-term ambassadorship. Brands can commission reviews of specific films or trailers, or partner on limited-time campaigns tied to movie releases. The creator can provide reviews and promote Bollywood movies as well as western movies dubbed in hindi.
While current engagement data is limited, the potential ROI is rated as Medium, based on the creator's niche relevance and the strong interest in Bollywood among the target audience. Recommendations: (1) Partner with the creator to produce a split-screen reaction video reviewing a new Bollywood trailer, targeting young adults interested in action and thriller movies. (2) Commission a carousel post featuring mixed media analyzing key scenes and themes from a recently released Indian film. (3) Leverage their
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, @moviesmuncher, operates as a dedicated movie review and commentary channel, focusing primarily on the Indian Bollywood film industry. The creator's core content strategy revolves around delivering timely and enthusiastic reviews of upcoming movie trailers and films, positioning themselves as a go-to source for honest cinematic opinions. The content is consistently presented in a dynamic split-screen format, where the creator offers live reactions and commentary in one frame while showcasing official movie clips and trailers in the other. This approach creates an engaging, real-time experience for the audience, making them feel as if they are watching and reacting alongside the creator.
The dominant themes across the analyzed posts are action, patriotism, and thriller films. The creator shows a clear passion for high-stakes, emotionally charged cinema, frequently using strong, evocative language like 'destructive,' 'uncomfortable for a reason,' and 'pure cinema' to capture the essence of the films reviewed. This indicates a content strategy aimed at evoking strong emotional responses from the audience. The consistent use of hashtags such as #movies, #films, and #cinema, alongside specific film titles, demonstrates a solid understanding of basic content discovery and SEO on the platform.
Analysis of engagement patterns reveals that content focusing on thriller and suspense genres tends to perform best in terms of likes and comments. For instance, the review of the thriller 'EDEN' garnered the highest number of likes and comments, suggesting the audience is highly receptive to this type of content. In contrast, while patriotic and action-oriented films like 'Border 2' and 'IKKIS' are the creator's passion, they generate more moderate engagement. The creator's primary language of delivery is Hindi, which, combined with the focus on Bollywood, points to a targeted strategy to connect with a specific linguistic and cultural audience within India.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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