Analysis Period: Dec 30, 2025 - Jan 25, 2026 20 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 6 | 2.78% | 2.33% | 2569 | -19.0% | 1 |
| Jan 12 - Jan 18 | 4 | 3.43% | 3.00% | 2114 | -15.7% | 1 |
| Jan 05 - Jan 11 | 5 | 4.07% | 2.52% | 3135 | -17.0% | 2 |
| Dec 29 - Jan 04 | 5 | 4.90% | 4.04% | 3776 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @deepsbhurani | 9.49% | 100% | +152% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @deepsbhurani | 8.57% | 95% | +128% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @deepsbhurani | 6.56% | 90% | +74% | Top 10% | ⭐ Top |
| #4 | New Instagram post by @deepsbhurani | 5.86% | 85% | +56% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @deepsbhurani | 5.75% | 80% | +53% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Micro-tier creator, specializing in Indian Cinema reviews, offers a niche yet valuable platform for brands targeting movie enthusiasts and streaming service subscribers. Their educational creator type, combined with engaging anecdote videos and listicle formats, positions them as a trusted source for film recommendations. While their follower count is modest, their high engagement rate on specific content formats suggests a dedicated and responsive audience. Brands should consider authenticity and alignment with the creator's established style to maximize campaign effectiveness.
Given the strategic insights and high performance multipliers, the optimal creative format is the split-screen video (carousel) for listicle-style movie recommendations. These posts demonstrate significantly higher engagement (2.77x) compared to single-review videos. The Anecdote Video content style lends itself well to Reels, where the creator can share quick, engaging opinions on trending movies or web series. Stories could be used for behind-the-scenes content, polls, or interactive Q&A sessions related to movie trivia or recommendations.
This profile is ideally suited for brand awareness campaigns, product launches related to streaming services, and educational content highlighting movie recommendations. The creator's review content style makes them a natural fit for promoting new movie releases on streaming platforms like Netflix and Amazon Prime Video. They can also participate in seasonal promotions, such as highlighting the best thriller movies to watch during Halloween. Given their focus on Indian cinema, they are well-positioned to cover film festival events and offer insightful commentary.
The creator's target audience is primarily comprised of Hindi-speaking, urban Indian viewers in the 25-34 age range. This demographic makes the profile a good fit for brands in the following categories: Streaming Services (Netflix, Amazon Prime Video, Hotstar), Food & Beverage (movie snacks, delivery services), Tech (smart TVs, sound systems), Lifestyle (home entertainment products, comfortable clothing for watching movies), and Online Gaming (mobile games related to movies). Authenticity is critical; avoid brands that clash with the creator's film-focused content.
Given their consistent content style, trusted voice, and engagement patterns, the creator is best positioned as a Brand Ambassador or Affiliate Marketer. As a Brand Ambassador, they can develop a long-term relationship with streaming services, offering consistent recommendations and promoting new releases. As an Affiliate Marketer, they can use trackable links to drive subscriptions to streaming platforms, earning a commission on each signup. One-off collaborations can be considered for specific movie releases or event coverage.
Based on the strong engagement rates (especially for listicle-style video posts), quality audience demographics, and niche relevance, the expected ROI potential is rated HIGH. We recommend: (1) Partnering with the creator for a campaign targeting thriller movie enthusiasts on Netflix, leveraging their listicle format and 'Unexpected Climax' winning hook. (2) Encouraging the creator to produce sponsored content around newly released Bollywood movies, highlighting the cultural significance and star power. (3) Driving affiliate signups for streaming services by incorporating trackable links into their video descriptions and story highlights.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, run by Deep S. Bhurani, operates as a dedicated hub for Indian cinema enthusiasts, focusing almost exclusively on movie and web series reviews and recommendations. The content strategy is highly consistent, utilizing a distinct split-screen video format where the creator speaks directly to the camera in Hindi from the bottom half, while the top half displays dynamic montages, posters, and clips of the film being discussed. This creates a visually engaging and informative experience, allowing the audience to see snippets of the film while listening to the review. The creator's delivery is energetic, expressive, and passionate, often using humor and strong opinions to connect with his audience.
The central theme of the content is the discovery of worthwhile films and series, with a significant emphasis on the thriller and suspense genres across various Indian film industries, including Bollywood, Kannada, Tamil, and Malayalam cinema. This positions the creator as a go-to source for 'what to watch next,' especially for viewers seeking hidden gems, underrated movies, or films with 'mind-blowing' plot twists. He frequently covers content available on popular streaming platforms like Netflix, Amazon Prime, and Zee5, making his recommendations accessible and actionable for his followers.
Analysis of engagement patterns reveals that listicle-style recommendations (e.g., '3 Thriller Movies,' '20 Must Watch Movies of 2025') perform exceptionally well, generating the highest number of likes and comments. This suggests the audience values curated, digestible lists that provide multiple options in a single post. While individual deep-dive reviews form the bulk of the content, these compilation posts act as high-impact content pillars. The creator effectively drives engagement by asking direct questions, running challenges like the '30-day thriller movie challenge,' and using provocative, click-worthy text overlays that promise shocking twists or strong emotional reactions, a formula that consistently resonates with his audience.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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