Analysis Period: Dec 30, 2025 - Jan 26, 2026 24 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 1.89% | 1.89% | 30 | -77.5% | 0 |
| Jan 19 - Jan 25 | 6 | 8.42% | 3.03% | 947 | +103.6% | 2 |
| Jan 12 - Jan 18 | 8 | 4.14% | 3.03% | 524 | +50.2% | 2 |
| Jan 05 - Jan 11 | 5 | 2.75% | 1.96% | 218 | -61.6% | 1 |
| Dec 29 - Jan 04 | 4 | 7.18% | 3.54% | 1287 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @peaky.movie.insights | 20.00% | 100% | +275% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @peaky.movie.insights | 20.00% | 96% | +275% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @peaky.movie.insights | 20.00% | 92% | +275% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @peaky.movie.insights | 9.47% | 88% | +78% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @peaky.movie.insights | 8.02% | 83% | +50% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, under the handle 'peaky.movie.insights,' presents a niche but potentially valuable opportunity for targeted marketing campaigns within the entertainment sector. As a Micro-tier Entertainment Creator with a focus on 'Movies & TV' and 'Pop Culture,' the account demonstrates consistent content output, although the average engagement rate is currently low. Their strengths lie in their in-depth reviews, hot takes, and educational dissections of films and TV shows, particularly Bollywood content. The creator's focus on fan theories and easter eggs has shown promising engagement in the past. However, the overall low engagement rate suggests a need for optimized content strategies to fully realize the marketing potential.
Given the performance data, Carousel posts featuring split-screen videos are the optimal creative format for this profile. The split-screen format allows for the creator's reaction and analysis to be juxtaposed with relevant movie clips, enhancing engagement. While their overall content is heavily skewed towards Bollywood movie reviews, which have a lower engagement rate, the 'Fan Theories & Easter Eggs' and 'Speculative Film Criticism' topics, when presented in a Carousel format, show significantly higher engagement. Reels could be experimented with, but the long-form analysis may be better suited for Carousels. Stories can be used for behind-the-scenes content and quick opinion polls to drive interaction.
This profile is best suited for brand awareness campaigns, particularly for new movie releases, streaming service promotions, and film-related merchandise. The 'Review' and 'Hot Takes' content styles lend themselves well to pre-release hype generation and post-release analysis. Educational campaigns focusing on film techniques or historical context could also be effective, particularly if sponsored by film schools or online learning platforms. Given the focus on Bollywood, campaigns centered around Indian cinema would likely resonate strongly. The promotional posts for specific movies also indicate a potential interest in sponsored content.
The primary target audience for this profile is young (18-24), male film enthusiasts in India. Brands that align well with this demographic and content focus include Streaming services (Netflix, Amazon Prime Video), Film production companies, Movie ticket booking platforms, Online film schools, Film merchandise retailers, Gaming companies (especially those with movie tie-ins), and snack brands popular among young adults. A strong focus on Bollywood content suggests an alignment with brands targeting the Indian market specifically. It's crucial to ensure that partnerships align with the creator's existing content and maintain an authentic voice to resonate with their audience.
Considering the micro-influencer status and niche focus, a one-off collaboration or content creator for hire approach is the most suitable positioning strategy. While a brand ambassadorship could be considered, the low current engagement and specialized content area necessitate a more targeted approach initially. Partnering for specific movie reviews or creating sponsored content around fan theories allows for measurable results and a clear demonstration of ROI. The creator's educational approach also makes them suitable for creating explainer videos or tutorials related to film techniques, commissioned by relevant brands.
Expected ROI potential is rated MEDIUM, contingent upon optimizing content strategies and focusing on high-engagement topics like 'Fan Theories & Easter Eggs' and 'Speculative Film Criticism'. Actionable recommendations: (1) Collaborate on a Carousel post dissecting fan theories for a popular Netflix series, targeting the 18-24 male demographic. (2) Sponsor a series of 'Hot Takes' videos reacting to trailers for upcoming Bollywood films, promoting a movie ticketing platform. (3) Leverage their educational content style by creating a sponsored tutorial on VFX techniques for a film school or online learning platform. Best ROI is expected from targeted campaigns aligning with peak interest in specific film releases, as well as an increased focus on visually driven content.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This creator, operating under the handle @peaky.movie.insights, has established a focused content strategy centered on film and television analysis, news, and reviews. The profile primarily targets cinephiles interested in both Bollywood and Hollywood productions, with a significant emphasis on upcoming releases, fan theories, and speculative discussions. The content format is consistently a carousel, featuring a host—a young, male creator—who speaks directly to the camera, often in a split-screen layout that incorporates movie posters, trailers, and clips. This approach combines a personal, vlogger-style delivery with rich visual aids to break down complex topics for his audience.
The main themes explored are movie reviews (both positive and negative), trailer breakdowns, analysis of industry trends, and deep dives into fan-centric topics like Easter eggs and plot theories. A significant portion of the content (over 70%) is dedicated to upcoming movies, creating a sense of immediacy and relevance. The creator effectively leverages the hype surrounding major franchises like 'Stranger Things' and highly anticipated Bollywood films starring figures like Shah Rukh Khan, which consistently drives the highest engagement. The linguistic approach, a blend of Hindi and English (Hinglish), makes the content accessible to a broad Indian audience.
Analysis of engagement patterns reveals a clear preference for speculative and theory-based content over straightforward reviews or announcements. For instance, a post dissecting a 'Stranger Things' Easter egg (Post 20881) garnered over 1,100 likes, while a critical analysis of VFX in an upcoming Shah Rukh Khan movie (Post 20882) received over 440 likes. In contrast, standard promotional announcements or general reviews average between 20-50 likes. This indicates that the audience is most captivated when the creator offers unique insights, critical perspectives, or insider-like knowledge that fuels fan discussions and debates. The most successful content positions the creator as a knowledgeable and passionate fan who is an active participant in the culture surrounding films and TV shows.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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