Analysis Period: Dec 31, 2025 - Jan 26, 2026 32 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 2 | 1.27% | 1.27% | 33 | -74.2% | 0 |
| Jan 19 - Jan 25 | 7 | 4.91% | 0.92% | 447 | +9.0% | 3 |
| Jan 12 - Jan 18 | 7 | 4.51% | 2.00% | 6998 | -62.2% | 1 |
| Jan 05 - Jan 11 | 9 | 11.93% | 20.00% | 65622 | +24.8% | 6 |
| Dec 29 - Jan 04 | 7 | 9.56% | 3.77% | 5392 | - | 3 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @prabhat__no1 | 20.00% | 100% | +164% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @prabhat__no1 | 20.00% | 97% | +164% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @prabhat__no1 | 20.00% | 94% | +164% | Top 10% | ⭐ Top |
| #4 | New Instagram post by @prabhat__no1 | 20.00% | 91% | +164% | Top 10% | ⭐ Top |
| #5 | New Instagram post by @prabhat__no1 | 20.00% | 88% | +164% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a valuable opportunity for entertainment-focused marketing campaigns, particularly those targeting young Indian audiences. As a Macro-level 'News/Commentary' and 'Comedy Creator,' the individual has cultivated a following with reaction videos, reviews, and listicles centered around Bollywood, K-Dramas, and other pop culture phenomena. While the average engagement rate across all posts is low (0.00%), the strategic insights indicate that specific topics and formats drive much higher engagement. Therefore, focusing on leveraging high-performing content styles is key. The authenticity stems from the creator's genuine reactions and humorous takes on entertainment trends, however, his follower count is listed as zero, so this presents a problem.
Given the 'format_fits' data and 'top_topics' performance, split-screen reaction videos are by far the most effective format for this profile, boasting an 8.5x performance multiplier compared to other formats. This format should be prioritized for movie/series reviews, commentary, and K-Drama recommendations. Short-form video memes perform moderately well (1.5x multiplier) and should be incorporated to maintain a consistent stream of humor. Carousel posts can be used for listicle-style content, although focusing on video-based listicles is recommended given the overall preference for video content.
This profile is ideally suited for brand awareness campaigns and product placements targeting the entertainment industry. Specific use cases include promoting upcoming Bollywood and K-Drama releases (especially on Netflix), highlighting film-related merchandise, or integrating products into humorous skits and reaction videos. Given the creator's influence within the Indian entertainment landscape, they can also be leveraged for event coverage, such as film premieres or award shows. The success with the Sunil Grover post suggests partnerships with well-known Indian celebrities could also be very fruitful.
The primary target audience is young (18-24) Hindi-speaking viewers in India with a strong interest in Bollywood, K-Dramas, and popular culture. This demographic aligns well with brands in the following categories: Streaming services (Netflix, Amazon Prime Video, Hotstar), Mobile gaming apps, Snack and beverage brands targeting young consumers, Fashion and apparel brands featuring Bollywood-inspired styles, Telecom providers, EdTech platforms offering entertainment-related courses, and Consumer electronics brands.
Due to the inconsistent engagement rates and a follower count of zero, positioning this creator as a brand ambassador or affiliate marketer is not recommended. Instead, a one-off collaboration or content creator-for-hire model would be most suitable. Brands can leverage their expertise in creating engaging reaction videos and humorous content on a per-project basis. This minimizes risk while maximizing the potential for high-impact content creation. Until the creator builds a following, the marketing potential is limited.
Given the current state of the account, the ROI potential is rated as low. However, this could change rapidly if the creator is able to build a following and the recommendations above are implemented. Specific recommendations: (1) Focus exclusively on split-screen reaction videos for movie/series reviews and K-Drama recommendations. (2) Recreate the Sunil Grover meme format with other popular Indian comedians to maximize viral potential. (3) Partner with Netflix to promote upcoming K-Dramas targeting the 18-24 Indian demographic. (4) A contest could be run where this creator's content is embedded, and that is promoted to gain initial followers and engagement.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This creator, operating under the handle @prabhat__no1, has established a distinct identity as a film and television commentator primarily targeting a Hindi-speaking audience. The core of their content strategy revolves around a consistent and effective split-screen video format. In these videos, the creator presents their commentary, reactions, and reviews in the bottom frame while showcasing relevant clips, trailers, or posters of the movie or series in the top frame. This dual-visual approach keeps the audience engaged by providing both context and personal, expressive reactions simultaneously. The content covers a wide spectrum of the entertainment world, including Bollywood, Hollywood, South Indian cinema, and a notable amount of Korean dramas, demonstrating an effort to cater to diverse tastes within the broader cinephile community.
The creator diversifies their content pillars beyond simple reviews. They frequently create listicles ('Top 5...', 'Highest-Rated Shows'), speculative content about future releases and box office predictions, and participate in hype culture by reacting to trailers and 'leaked' teasers. A significant and highly successful component of their strategy is tapping into pop culture through memes, relatable humorous skits, and deep dives into culturally significant Indian television shows. This blend of informative and humorous content broadens their appeal and fosters a strong sense of community with their followers.
Analysis of engagement metrics reveals a clear pattern: content that resonates with hyper-local, culturally specific topics performs exceptionally well. For instance, posts about beloved Indian comedy shows like 'Bhabiji Ghar Par Hain' or popular comedians like Sunil Grover achieve viral status, garnering tens of thousands of likes. This indicates that while the audience appreciates the breadth of content, they are most passionate and engaged when the creator connects with their specific cultural tastes. The creator's winning formula is the combination of the split-screen reaction format with high-energy, Hindi commentary on trending and culturally resonant entertainment topics.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
The creator is a viable option for partnerships with streaming platforms, movie studios, and brands related to home entertainment, but some reviews discuss mature themes and use strong language.
The creator's content primarily focuses on entertainment reviews and commentary, with a mix of positive and critical perspectives.
The content appears authentic, featuring genuine reactions and opinions from the creator.
Exercise caution when partnering with this creator, as some content may contain mature themes or strong language.
No data on past sponsored content performance is available.
The audience is likely receptive to promotional content related to entertainment and home viewing experiences.
Collaborate on sponsored reviews, trailers, and recommendations for entertainment-related products and services.
Partnerships can be cost-effective due to the creator's focus on relevant niche entertainment topics.
Moderate partnership frequency to avoid alienating the audience.
No hook data available
No topic data available