Analysis Period: Dec 30, 2025 - Jan 25, 2026 27 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 19 - Jan 25 | 7 | 3.16% | 2.74% | 38950 | +53.2% | 1 |
| Jan 12 - Jan 18 | 8 | 2.06% | 1.84% | 29057 | -66.3% | 0 |
| Jan 05 - Jan 11 | 7 | 6.13% | 5.17% | 81342 | -1.0% | 4 |
| Dec 29 - Jan 04 | 5 | 6.19% | 3.48% | 78126 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @borges.andre | 20.00% | 100% | +380% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @borges.andre | 20.00% | 96% | +380% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @borges.andre | 6.71% | 93% | +61% | Top 10% | ⭐ Top |
| #4 | New Instagram post by @borges.andre | 6.49% | 89% | +56% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @borges.andre | 6.08% | 85% | +46% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, belonging to a medium-tier Entertainment Creator and Film Reviewer, exhibits strong potential for targeted marketing campaigns within the entertainment and related sectors, especially given the high engagement rates on listicle-style content. The creator's consistent focus on movies and TV shows, combined with his 'Review' and 'Listicle' content styles, establishes him as a reliable source of recommendations. His background includes consistent use of Star Wars lightsabers and Funko Pop figures indicating a familiarity with broader pop culture. However, the current follower count is 0, which poses a significant limitation until that metric scales. Nonetheless, strategic insights reveal effective content strategies that, if coupled with follower growth, could provide a positive ROI. This assumes the profile will be used only once the follower counts scale up appropriately to the medium tier. He can also be used as a content creator rather than influencer, based on skills in video creation. This should be considered if follower count is not scaled.
Given the observed engagement patterns and strategic insights, carousel posts featuring montage videos excel for TV show recommendations due to 5x higher performance than split-screen videos. The 'Listicle' content style, specifically 'Top X Shows if you like [Popular Show]' formats, resonates particularly well. For deeper analysis and fan theories, single-topic deep-dive videos offer a 4.1x performance boost compared to split-screen videos, making them ideal for dissecting popular shows. Split-screen video reviews should remain the primary format for individual film or show reviews, due to their established presence and the creator's comfort with this style, even if they offer lower engagement than other formats. He should focus on the best performing formats - top listicle recommendations and deep dive fan theories.
This profile is well-suited for several campaign types, most notably product placements within reviews and listicles. For example, incorporating a streaming service logo or highlighting exclusive content available on a specific platform during a review would work effectively. Given his 'Film Reviewer' categorization, the profile could be leveraged for early access reviews or promotional tie-ins for upcoming film and TV releases. The 'Entertainment Creator' label makes him a good fit for brand awareness campaigns related to entertainment-related products or services, or for Sony LIV, where he has collaborated with them before. Given his listicle style and the success of those posts, he can do listicles that involve the brand. He can be used as a content creator who can provide valuable insights and content.
Based on the creator's focus on entertainment, his audience most likely consists of individuals aged 25-34 in India who are interested in films and television. This demographic aligns with the age range identified in the categorization data and is relevant to the location as his recommendation posts are focused on Indian cinema. The ideal brand categories for this profile include: Streaming Services (Netflix, Amazon Prime Video, JioHotstar, Sony LIV), Movie Theaters, Home Entertainment Systems, Pop Culture Merchandise (Funko Pop, collectibles), Snack Foods & Beverages consumed during viewing, and Online Ticketing Platforms.
Due to his collaborative history with Sony LIV and consistent high-quality content, this creator could be positioned as a Brand Ambassador, once the follower count increases. However, his strength in reviews and deep dives lends itself well to being a content creator for hire, providing high-quality video reviews and analysis for brands. The creator could also serve as an Affiliate Marketer for online streaming services, offering unique codes or promotions for new subscriptions. Given the high engagement rates, a one-off collaboration is also viable but may not yield long-term benefits compared to a more sustained partnership, even if the follower count is low. If the follower count is not there, it would be better for the creator to be one-off collaborator or content creator for hire.
Assuming the follower count increases, the expected ROI potential is rated MEDIUM, given the high engagement rates observed in top-performing content and the creator's ability to produce quality video reviews and listicles. To maximize ROI, it is recommended to: (1) Partner with streaming services for sponsored 'Top X Shows' listicles, targeting the 25-34 age demographic interested in specific genres. (2) Leverage his expertise in deep-dive analyses to promote upcoming movie releases by dissecting trailers or fan theories. (3) Incorporate subtle product placements (e.g., a specific brand of snacks in the background) during reviews. Focus on creating content for Sony LIV, given his collaboration and existing relationship. (4) Use the Star Wars lightsabers to promote the Star Wars brand or video game tie-ins related to Star Wars. Best ROI expected from listicle-style recommendations and deep-dive analyses that can be co-branded with related products or services.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The social media profile for @borges.andre, an Instagram creator, showcases a highly consistent and well-defined content strategy focused on film and television reviews, recommendations, and analysis. The creator has established a strong personal brand as a knowledgeable and passionate cinephile, specializing primarily in the thriller, horror, and mystery genres. His content covers a diverse range of media, from mainstream Hollywood blockbusters and globally popular series like 'Stranger Things' to a significant and appreciative focus on Indian cinema, particularly from the Malayalam and Tamil industries. This dual focus allows him to cater to both a broad, global audience and a niche community of Indian film enthusiasts, positioning him as a versatile and trusted curator in the entertainment space.
A core component of his brand identity is his signature content format: a split-screen video review. In this format, the top half of the screen displays illustrative clips from the film or show being discussed, while the bottom half features the creator delivering his commentary directly to the camera. This dynamic approach keeps the audience visually engaged with the subject matter while receiving his analysis. His filming background is consistently styled with pop-culture memorabilia, including Star Wars lightsabers and Funko Pop figures, which visually reinforces his identity as an enthusiast and expert within fan culture. This consistent branding makes his content instantly recognizable to his followers.
Analysis of audience engagement reveals distinct patterns of content effectiveness. While his standard single-topic reviews maintain a solid baseline of engagement from his core followers, his most viral content stems from two specific strategies: list-based recommendations and deep-dive fan theories. Posts framed as 'If you liked [Popular Show], watch these...' and detailed explorations of fan theories for major franchises like 'Stranger Things' generate exponentially higher likes and comments. This indicates that while his authority is built on individual reviews, his audience growth and highest engagement are driven by content that plugs into larger cultural conversations and provides curated, easily digestible recommendation lists for fans of popular media.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
The creator is a highly brand-safe and commercially viable partner for streaming services, film studios, and pop-culture-focused brands.
His content is consistently focused on film and television reviews and analysis. He maintains a professional and informative tone, avoiding controversial or sensitive topics.
His passion for cinema is evident in his detailed reviews and recommendations, suggesting a genuine love for the subject matter. His consistent branding with pop-culture memorabilia reinforces his authenticity as an enthusiast.
He is a safe and reliable partner for brands in the entertainment industry.
His collaboration with Sony LIV (#collab) suggests previous success in sponsored content. He also organically promotes platforms like Netflix, Amazon Prime, and JioHotstar.
His audience is receptive to his recommendations, which suggests a high level of trust. His reviews are viewed as valuable and informative.
Integrate brand messaging seamlessly into his existing review format or create sponsored listicles.
His clear niche and engaged audience make him a cost-effective influencer for targeted campaigns.
Regular partnerships would be effective due to his consistent content output and engaged audience.
No hook data available
No topic data available