Analysis Period: Dec 31, 2025 - Jan 26, 2026 19 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 1.97% | 1.97% | 827 | -56.9% | 0 |
| Jan 19 - Jan 25 | 4 | 4.57% | 4.46% | 7667 | +28.3% | 2 |
| Jan 12 - Jan 18 | 3 | 3.56% | 3.00% | 4483 | -45.2% | 1 |
| Jan 05 - Jan 11 | 6 | 6.50% | 4.47% | 42648 | +57.3% | 3 |
| Dec 29 - Jan 04 | 5 | 4.13% | 3.69% | 8666 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @itsagirllikethat | 20.00% | 100% | +320% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @itsagirllikethat | 8.01% | 95% | +68% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @itsagirllikethat | 7.39% | 89% | +55% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @itsagirllikethat | 6.44% | 84% | +35% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @itsagirllikethat | 6.23% | 79% | +31% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a unique marketing opportunity due to its focus on intellectual content presented in an accessible and engaging way. As a Micro-influencer and Educational Creator, she cultivates a niche audience genuinely interested in her analyses of pop culture, literature, and social issues. Her commitment to informative content delivered via Piece-to-Camera narration builds trust and positions her as an authentic voice for brands that align with her values. Her content themes consistently revolve around intellectual curation, media consumption, and personal reflections which creates a strong foundation for thoughtful collaborations.
Given her primary content style, the optimal format for marketing campaigns is the Mixed Media Carousel, which blends video with static images and text overlays. This format allows for in-depth explanations and visual examples, enhancing engagement and information retention. The Strategic Insights show that 'Intellectual Curation' and 'Personal Reflections' topics in this format receive some of the highest engagement on her page. Utilizing Reels for shorter, attention-grabbing snippets highlighting key takeaways from partnered content can effectively drive traffic to the full Carousel posts.
This profile is exceptionally well-suited for educational campaigns and brand awareness initiatives for products and services related to literature, film, and social issues. She could partner with streaming services to analyze and promote new releases, or collaborate with book publishers to discuss and review relevant titles. Furthermore, her personal and philosophical reflections make her a strong fit for mental health awareness campaigns or promotions for products aimed at improving overall well-being. She has proven success with collaborations (Google India) and discussing brands like YouTube and Substack, showing she is open to brand partnerships.
Her target audience primarily consists of young adults, aged 18-24, based in India, making her ideal for brands targeting this demographic. This audience is likely comprised of students or young professionals interested in intellectual pursuits and social commentary. Brand categories that align naturally include: Streaming Services, Book Publishers, Educational Platforms, Stationery & Study Supplies, Sustainable and Ethical Fashion Brands (given her social awareness focus), Mental Wellness Apps, and organizations focused on social causes. These must be authentic and genuinely reflect her existing content.
Given her smaller follower count and genuine approach, she is best positioned for one-off collaborations or as a Content Creator for Hire rather than a Brand Ambassador. This allows brands to leverage her unique style and audience without requiring a long-term commitment. Her expertise in creating informative and engaging content also makes her ideal for crafting custom content for brands to share on their own platforms. However, if there is a clear alignment in values, a longer-term Brand Ambassador role is possible as well.
Expected ROI is rated MEDIUM. While her follower count is relatively small, her niche audience and high engagement within that niche, suggest a strong potential for targeted campaigns. Specifically, brands should use her for short-term review projects or content-creation deals focused on educating or drawing in her audience to a film, book, or resource. Leveraging her winning 'Intellectual Curation & Media Consumption' topic through her Mixed Media Carousel format with her relaxed casual presentation style will generate higher engagement than a simple product feature. The ROI is primarily driven by her ability to deeply connect with her audience by sharing personal experiences and integrating products seamlessly, creating trust and genuine interest.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This creator has cultivated a distinct online persona as a thoughtful intellectual and cultural critic, primarily engaging her audience through in-depth analysis of literature, film, and digital media. Her content strategy revolves around three core pillars: curated media recommendations (YouTube, Substack), deep-dive analysis of pop culture with an academic lens (postcolonialism, dystopian themes), and vulnerable personal reflections on life, mental health, and philosophy. The aesthetic is authentic and erudite, often featuring her speaking directly to the camera from a personal space, surrounded by books, which reinforces her credibility as a well-read commentator. The consistent use of mixed-media carousels, combining video narration with supporting text overlays, screenshots, and cinematic clips, creates a rich, layered storytelling experience that appeals to a discerning audience seeking content with substance.
The most successful content masterfully blends relatable trends with intellectual depth. For instance, a viral post (over 34k likes) leveraged the popular concept of 'bedrotting' as a hook to recommend a list of intellectually stimulating YouTube videos. This approach successfully bridges the gap between casual social media consumption and high-brow cultural commentary, making complex ideas accessible and appealing. Similarly, posts that weave personal vulnerability and philosophical musings into narratives about self-love, gratitude, or mental health resonate strongly, achieving engagement rates significantly higher than her baseline. These posts often feature poetic prose and visually appealing backdrops, creating an emotional connection with her audience.
Conversely, more straightforward content, such as standard book recommendations or humorous skits like 'badly explained plots,' tends to underperform. This suggests that the creator's audience is not looking for simple summaries or light humor, but rather for her unique, in-depth perspective and analytical prowess. Her followers value authenticity and intellectual rigor, responding best when she shares her personal journey or provides a critical lens on complex cultural products. The data indicates a clear preference for content where she acts as a trusted curator and thoughtful guide through the vast landscape of media and ideas, positioning her as a niche influencer for the intellectually curious.
Her content is also commercially viable, as evidenced by successful collaborations with major brands like Google India and JioHotstar. These partnerships are seamlessly integrated into her existing format of recommendations, maintaining authenticity and trust. The overall strategy is effective because it has carved out a specific niche that values depth over brevity, fostering a loyal community that looks to her for content that is both emotionally resonant and intellectually stimulating.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Strong candidate for brand partnerships
The creator's content is consistently thoughtful and well-articulated, avoiding controversial or offensive topics.
The creator presents herself as authentic and credible.
Due to the brand-safe content and audience, the creator is recommended for many brands
Her collaboration history demonstrates her ability to integrate sponsored content authentically.
High commercial viability due to the audience's engagement and respect for her opinions.
Long-term partnerships that align with her existing content format.
Her niche positioning allows for targeted and cost-effective campaigns.
Consistent but not overwhelming, to maintain authenticity.
No hook data available
No topic data available