Analysis Period: Dec 30, 2025 - Jan 26, 2026 19 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 3.00% | 3.00% | 18 | -69.7% | 0 |
| Jan 19 - Jan 25 | 4 | 9.92% | 9.00% | 1069 | +115.6% | 2 |
| Jan 12 - Jan 18 | 5 | 4.60% | 2.00% | 138 | -52.8% | 1 |
| Jan 05 - Jan 11 | 6 | 9.75% | 7.17% | 127152 | +265.6% | 4 |
| Dec 29 - Jan 04 | 3 | 2.67% | 2.67% | 48 | - | 0 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @_namratabairagi_ | 20.00% | 100% | +188% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @_namratabairagi_ | 20.00% | 95% | +188% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @_namratabairagi_ | 20.00% | 89% | +188% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @_namratabairagi_ | 16.00% | 84% | +130% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @_namratabairagi_ | 13.67% | 79% | +96% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, belonging to a Micro-tier Comedy Creator, presents a unique opportunity for brands seeking to connect with a young, pan-Indian audience through relatable humor. Her strength lies in creating engaging sketch comedy and meme videos centered around relationships, the creator economy, and everyday situations. With a primary audience aged 18-24, she fosters a strong sense of community through her content. However, her average engagement rate is currently low, suggesting a need for optimization and more targeted campaign strategies to unlock her full potential. Her previous collaborations include Netflix and Flash AI, showcasing her experience with brand partnerships. The consistency in her comedic content and high engagement rates on relatable humor topics suggest that she can authentically integrate brand messaging into her content.
The optimal creative formats for this creator are short-form videos, particularly Reels, which have demonstrated significantly higher engagement compared to other formats. Specifically, her meme-style videos and comedic skits resonate strongly with her audience, achieving a 717.5x performance multiplier over other content types. The use of 'winning hooks' like exaggerated facial expressions and familiar UI elements further enhances engagement. While vlogs and carousel posts centered around travel and lifestyle have lower engagement, they could be leveraged for behind-the-scenes content or product integration within her comedic sketches.
This creator is well-suited for brand awareness campaigns, particularly those targeting Gen Z. Her comedic skits can be used to subtly showcase product benefits in a humorous and relatable manner. Furthermore, she can effectively execute product launch campaigns by integrating products into her meme videos or creating comedic sketches centered around the product's use. Given her experience with brands like Netflix and Flash AI, she is capable of creating sponsored content that aligns with her comedic style while promoting the brand's message. Educational campaigns could also be suitable, particularly if they leverage humor to convey information.
The creator's primary audience consists of young adults aged 18-24 in India, who are likely active on social media and interested in relatable, comedic content. Brand categories that align well with her profile include: (1) Food & Beverage brands targeting Gen Z with humorous campaigns. (2) Fashion brands seeking to promote trendy clothing or accessories. (3) Entertainment brands, such as streaming services or movie studios, that can leverage her Bollywood commentary. (4) Tech brands offering products or services relevant to the creator economy. (5) Relationship/Dating apps seeking to reach a young audience. (6) Lifestyle brands that align with her travel and daily life content. (7) Beauty brands targeting young women.
Given her niche audience and high engagement on specific content types, positioning her as a Content Creator for Hire or for one-off collaborations is the most strategic approach. Her experience with brands like Netflix and Flash AI indicates that she is capable of executing sponsored content. While a long-term Brand Ambassador role might be premature given her current engagement metrics, targeted collaborations that leverage her strengths in comedic skits and meme videos could yield promising results.
Expected ROI potential is rated as MEDIUM, given the creator's micro-influencer status and the need for optimized campaign strategies. To maximize ROI, brands should focus on: (1) Commissioning short-form meme videos featuring products in a humorous and relatable manner. (2) Leveraging her winning hooks, such as exaggerated facial expressions and familiar UI elements, to enhance engagement. (3) Partnering with her for one-off campaigns centered around product launches or brand awareness initiatives. (4) Targeting her primary audience of 18-24 year olds in India with relevant brand messaging. By focusing on her strengths in comedic content and relatable humor, brands can effectively reach and engage with her target audience.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This creator, Namrata Bairagi, employs a multifaceted content strategy that pivots between highly relatable, meme-driven comedy and aspirational lifestyle/travel content. The dominant and most successful pillar of her strategy is short-form comedic skits and memes. These videos tap into universally shared experiences within an Indian cultural context, such as workplace humor (requesting leave from a manager), the creator economy (negotiating with brands), sibling dynamics (the 'sister as an ATM' trope), and romantic relationships (manipulative partners). This content is characterized by the creator's expressive, often exaggerated, acting, the use of popular meme formats like mock WhatsApp chats, and a satirical, self-deprecating tone that resonates powerfully with her audience, driving viral engagement.
A secondary content pillar is lifestyle, fashion, and travel, which presents a more curated and glamorous aesthetic. This includes 'Get Ready With Me' (GRWM) videos, travel vlogs from destinations like Thailand, and posts showcasing specific outfits and beauty routines. Visually, this content is serene and picturesque, contrasting sharply with the raw, reaction-based style of her comedy. However, this aspirational content currently struggles to connect with her audience, receiving significantly lower engagement and indicating a potential disconnect between what her audience follows her for (relatability, humor) and this polished persona.
A smaller, emerging theme is entertainment commentary, specifically focused on analyzing Bollywood films and characters. These posts take the form of split-screen video essays where she offers personal takes, fan theories, and character analyses. This content garners moderate interest, suggesting a potential area for growth that could bridge the gap between her comedic, personality-driven content and more structured analysis. The profile's content effectiveness is highly polarized: the relatable comedy skits are exceptionally successful, achieving viral reach and high interaction rates, while the lifestyle and travel content significantly underperforms.
The most effective strategy for this creator involves leveraging her comedic talent to explore everyday frustrations and cultural nuances. Her audience responds best when she is authentic, humorous, and captures a shared sentiment in a concise, meme-able format. Posts that successfully blend her personality with a specific product or service, like the Flash AI skit, also show a strong potential for effective brand collaborations. The core challenge and opportunity lie in either focusing on the high-performing comedy niche or finding a way to infuse her authentic, humorous voice into her lifestyle and travel content to make it more engaging for her established audience.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
Highly recommended for brands that align with her comedic style and target a similar audience.
The content focuses on mainstream humor, lifestyle, and entertainment, making it generally brand-safe. However, some mature themes are present in the relationship comedy.
The content appears authentic, especially in the comedic skits where she leverages her personality.
Brands should review content for mature themes if their brand is highly conservative.
The creator has successfully integrated brands like Flash AI and Netflix into her native content formats.
The audience seems receptive to promotional content, especially when integrated humorously.
Partnerships should focus on integrating brands into her comedic skits.
Cost-effective due to her strong engagement and ability to drive action.
Consistent partnerships would be beneficial, given her ability to drive engagement.
No hook data available
No topic data available