Analysis Period: Dec 31, 2025 - Jan 26, 2026 19 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 2.53% | 2.53% | 1476 | -61.2% | 0 |
| Jan 19 - Jan 25 | 5 | 6.53% | 3.15% | 26006 | +104.1% | 1 |
| Jan 12 - Jan 18 | 6 | 3.20% | 3.15% | 11174 | -38.2% | 0 |
| Jan 05 - Jan 11 | 2 | 5.17% | 5.17% | 6026 | +149.0% | 1 |
| Dec 29 - Jan 04 | 5 | 2.08% | 2.22% | 6049 | - | 0 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @myliteraryexperiment | 20.00% | 100% | +406% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @myliteraryexperiment | 7.22% | 95% | +83% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @myliteraryexperiment | 4.32% | 89% | +9% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @myliteraryexperiment | 3.79% | 84% | -4% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @myliteraryexperiment | 3.58% | 79% | -9% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, managed by a Micro-tier Lifestyle Influencer and Reviewer based in Mumbai, India, presents a solid opportunity for targeted marketing campaigns. The creator's strength lies in her authentic 'Storytime' and 'Vlogs' content, building genuine connections with her audience through relatable personal narratives. The consistent engagement in the 'Relationships & Personal Growth' topic indicates a loyal following invested in her personal insights and recommendations. However, the overall low engagement rate across all posts suggests a need for optimized content strategies to maximize campaign effectiveness.
The profile's performance data indicates that carousel posts blending video and image montages are the optimal creative format, especially for personal storytelling. Winning hooks that start with a powerful, emotionally charged statement perform very well. For book and film reviews, carousels combining direct-to-camera analysis with relevant media clips have proven effective. While Reels aren't explicitly mentioned, adapting these Carousel successes into short-form video format could yield strong results. Stories would be ideal for more casual, behind-the-scenes content, fostering a sense of immediacy and connection.
This creator is well-suited for brand awareness campaigns and product review initiatives, particularly for products that integrate into her lifestyle or align with themes of personal growth and entertainment. Given her 'Reviewer' tag, providing honest feedback on books, films, and related products aligns naturally with her content style. Her teaching profession also opens opportunities for collaborations with educational resources or tools. Campaign types could include sponsored reviews, product placement in vlogs, or participation in seasonal promotions (e.g., back-to-school campaigns).
The primary target audience is women aged 25-34 in India, interested in lifestyle, entertainment, books, relationships, and personal growth. Given these demographics and interests, suitable brand categories include Books & Literature (publishers, bookstores), Streaming Services (Netflix, Amazon Prime), Personal Development (courses, apps), Lifestyle & Fashion (clothing, accessories), and Food & Beverage (healthy snacks, tea). A key consideration is maintaining authenticity and avoiding brands that conflict with the creator's values or audience expectations.
Given the creator's Micro-tier status and demonstrated ability to connect with her audience through authentic storytelling, a one-off collaboration or content creator for hire arrangement would be the most effective initial approach. A brand can leverage her storytelling and reviewing skills for specific campaigns without a long-term commitment. If the collaboration proves successful, a brand ambassadorship could be considered. The focus should be on creating engaging, relatable content that showcases the product or service in a natural and authentic way, rather than overt promotional messaging.
Expected ROI potential is rated MEDIUM. While the engagement rate is low, the creator's niche relevance and storytelling ability could generate valuable awareness and drive targeted traffic. Specific recommendations: (1) Partner with a publishing house to promote a new book release, leveraging her review skills in a carousel post or dedicated vlog. (2) Collaborate with a streaming service to create a 'Movies to Watch' listicle, incorporating winning hooks from her personal growth content. (3) Work with a fashion brand to showcase everyday outfit ideas in a 'day in the life' vlog, highlighting the brand's clothing through relatable storytelling. Maximizing impact requires a focus on creating authentic, high-quality content that resonates with her audience and aligns with her personal brand.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The social media profile @myliteraryexperiment, run by a young woman who is a part-time teacher and content creator, centers on a deeply personal and analytical exploration of literature, film, and daily life. The content strategy is anchored in a vlog-style, direct-to-camera narrative, presented through mixed-media carousels that blend personal commentary, aesthetic video montages, and static images with text overlays. The creator has established a strong personal brand that feels authentic and introspective, inviting her audience into her emotional and intellectual world. Her username itself frames her content as an ongoing journey of discovery through arts and culture.
The dominant themes are bifurcated into two main pillars: cultural analysis and personal storytelling. The first pillar involves detailed book and film reviews, where the creator offers insightful recommendations and critiques, often grouping them into thematic lists like 'top films of 2025' or 'movies for a breakup.' She demonstrates a wide-ranging taste, from indie 'mumblecore' films to blockbuster biopics and classic literature, positioning herself as a knowledgeable yet accessible critic. This content consistently engages a core audience interested in arts and culture, fostering a community around shared media consumption.
The second, and most effective, pillar is her personal narrative content. This includes 'day in the life' vlogs, reflections on her teaching career, gratitude journaling, and explorations of relationships and mental health. This content is characterized by its vulnerability and relatability, touching on universal themes of nostalgia, love, self-care, and personal growth. Analysis of engagement data reveals that these more intimate, emotionally resonant posts significantly outperform her media reviews. For instance, a post about a youthful friendship garnered over 10 times the engagement of a typical film review, indicating her audience connects most deeply with her personal journey and emotional honesty.
Overall, the creator's strategy successfully fuses the intellectual with the personal. While her identity is rooted in literary and film analysis, her growth and highest engagement stem from her willingness to share her own life's 'story.' The most successful content synthesizes these two pillars, such as framing movie recommendations through the lens of personal emotional states (e.g., sadness, heartbreak). The consistent use of the carousel format allows for a rich, multi-layered storytelling that combines spoken narrative with visual evidence, creating a dynamic and engaging experience for her followers.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
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