Analysis Period: Dec 30, 2025 - Jan 26, 2026 26 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 2.64% | 2.64% | 229 | -14.6% | 0 |
| Jan 19 - Jan 25 | 8 | 3.10% | 3.00% | 2146 | -41.2% | 1 |
| Jan 12 - Jan 18 | 5 | 5.26% | 1.64% | 34742 | -47.1% | 1 |
| Jan 05 - Jan 11 | 6 | 9.96% | 7.33% | 8230 | -16.2% | 3 |
| Dec 29 - Jan 04 | 6 | 11.88% | 12.92% | 341463 | - | 4 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @flicksandfunnys | 20.00% | 100% | +182% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @flicksandfunnys | 20.00% | 96% | +182% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @flicksandfunnys | 20.00% | 92% | +182% | Top 10% | ⭐ Top |
| #4 | New Instagram post by @flicksandfunnys | 20.00% | 88% | +182% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @flicksandfunnys | 20.00% | 85% | +182% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a focused marketing opportunity centered around entertainment content, particularly Bollywood and Indian cinema. As a Micro-influencer, 'flicksandfunnys' offers an authentic voice and a dedicated audience receptive to film and performance reviews. The creator's blend of 'Review,' 'Hot Takes,' and 'Storytime' content styles, combined with their role as an 'Educational Creator,' fosters trust and provides a platform for insightful commentary, making them suitable for campaigns seeking genuine engagement rather than sheer reach. However, the relatively small follower count requires careful consideration of campaign goals and budget.
The data strongly suggests that video-led carousels are the optimal creative format for this profile, exhibiting a performance multiplier of 545x compared to other formats. This format aligns with the creator's strength in delivering celebrity performance reviews and reactions, which are consistently top-performing topics. Leveraging 'Winning Hooks' that visually showcase performance clips with bold text overlays can further amplify engagement. While the creator uses storytime formats, this is much less successful and should be avoided for branded content.
This profile excels at campaigns centered around movie or show launches, actor endorsements, and generating pre-release buzz. Specifically, the creator is well-suited for providing reviews and reactions, offering critical analysis, and creating engaging discussions around entertainment properties. Given their micro-influencer status, they are also a good fit for testimonials or being a content creator for a brand looking to do in-depth analysis of entertainment products.. Their location in Germany provides a unique perspective for brands looking to target the Indian diaspora.
The target audience for this profile predominantly consists of viewers of Bollywood and Indian cinema, primarily located in India and the Indian diaspora. The age range skews towards 25-34, indicating a millennial audience interested in thoughtful analysis and commentary. Product/service categories that align naturally include: Streaming Services (e.g., Netflix, Amazon Prime Video), Film Production Companies, Music Labels, Entertainment News Platforms, Online Ticketing Services, Film Schools, and products catering to the Bollywood fanbase (e.g., merchandise, memorabilia). Given the limited lifestyle posts, fashion and food brands are probably a poor fit.
Considering the profile's prominence level, content consistency, and audience relationship, 'flicksandfunnys' is best positioned as a Content Creator for Hire, offering in-depth reviews and reactions for specific entertainment properties. Their expertise and analytical approach make them well-suited for creating sponsored content that educates and informs the audience, driving engagement and building brand credibility. A one-off collaboration is also suitable for launches. However, a Brand Ambassador role might be premature given the relatively small audience and limited scope of content.
The expected ROI potential is rated as MEDIUM. While the engagement rate is not explicitly provided in the summary, strategic insights indicate high engagement for celebrity performance reviews. The quality audience and niche relevance justify the investment. Recommendations: (1) Commission the creator to produce reaction videos to trailers or key scenes from upcoming Bollywood releases. (2) Leverage their review content style to provide in-depth analysis of a film's themes and performances. (3) Focus on video-led carousel format featuring celebrity performance reviews, mirroring their top-performing content. Best ROI is expected from campaigns targeting millennials interested in insightful Bollywood analysis.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The social media profile '@flicksandfunnys' operates as a dynamic and personal platform for film and pop culture analysis, primarily centered on Indian cinema (Bollywood) and streaming content. The creator, Naveen, employs a direct-to-camera, 'talking head' style, interspersing his commentary with relevant movie clips, posters, and memes to create engaging video carousels. The core content strategy revolves around three main pillars: in-depth reviews of new and classic films/series, social commentary on trends within the entertainment industry, and occasional personal reflections on life, travel, and philosophy. The creator's voice is analytical and opinionated, offering 'hot takes' on topics ranging from problematic character tropes like stalking in older films ('Dil Se..') to critiques of modern movie marketing ('Toxic'). This approach fosters a sense of authenticity and builds a connection with an audience interested in more than just surface-level reviews.
The content that performs best for this profile is unequivocally tied to high-engagement, trending topics and specific celebrity performances. The analysis reveals a massive disparity in engagement between evergreen analytical content and posts that tap into the cultural zeitgeist. For instance, a reaction video celebrating Sunil Grover's performance on 'The Great Indian Kapil Show' became a viral outlier, amassing over 321,000 likes, which is orders of magnitude higher than the profile's average. Similarly, a powerful, emotionally-charged review of the film 'Haq,' focusing on Yami Gautam's performance, also achieved significant breakout success with nearly 34,000 likes. This pattern indicates that while the creator's baseline content builds a loyal niche, the channel's growth is supercharged by timely reactions to popular media moments.
Beyond film reviews, the profile diversifies with personal storytelling, such as the creator's reflections on his move to Germany and the philosophical concept of loneliness. While these posts receive significantly lower engagement (typically 200-300 likes), they serve a crucial role in humanizing the brand and building a deeper community connection. These personal narratives often use travel footage from Europe, contrasting with the primary focus on Indian media, adding a unique 'expat' perspective. The overall strategy is a well-balanced mix of niche, analytical content that establishes credibility, and high-impact, trend-responsive posts that drive massive audience growth and visibility. The creator successfully positions himself as both a thoughtful critic and an enthusiastic fan.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
The profile is an excellent fit for streaming platforms (Netflix, Amazon Prime), film studios, and entertainment-related brands. The creator's ability to drive discussion makes them a valuable partner for promoting new releases.
The creator is articulate and well-presented. Content is focused on media and avoids offensive topics.
The creator expresses opinions authentically.
Brands should ensure that the creator has the freedom to provide authentic reviews.
The profile is an excellent fit for streaming platforms (Netflix, Amazon Prime), film studios, and entertainment-related brands.
The creator's ability to drive discussion makes them a valuable partner for promoting new releases.
Partnerships should allow for honest, authentic reviews.
The profile offers excellent value for brands looking to reach a niche audience interested in film and pop culture.
Frequent partnerships would be beneficial due to the constant stream of new releases in the entertainment industry.
No hook data available
No topic data available