Analysis Period: Jan 03, 2026 - Jan 13, 2026 5 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 12 - Jan 18 | 1 | 20.00% | 20.00% | 5399 | +567.7% | 1 |
| Jan 05 - Jan 11 | 2 | 3.00% | 3.00% | 1288 | +13.7% | 0 |
| Dec 29 - Jan 04 | 2 | 2.63% | 2.63% | 1133 | - | 0 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @realyatharthh | 20.00% | 100% | +220% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @realyatharthh | 3.51% | 80% | -44% | High (10-25%) | ⭐ Top |
| #3 | New Instagram post by @realyatharthh | 3.00% | 60% | -52% | Above Average (25-50%) | ⭐ Top |
| #4 | New Instagram post by @realyatharthh | 2.48% | 40% | -60% | Below Average (50-75%) | ⭐ Top |
| #5 | New Instagram post by @realyatharthh | 2.27% | 20% | -64% | Low (75-90%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile presents a strong opportunity for marketing campaigns seeking to engage a discerning audience interested in film and television analysis. As a Macro-tier Educational Creator specializing in commentary and video essays on pop culture, the creator demonstrates expertise and a critical perspective. Authenticity is evident in their in-depth analyses, and consistency is maintained through regular content releases within the film and TV niche. However, the current follower count of zero will require a ramp-up period to build a substantial audience before large-scale campaigns are feasible. Given the limited follower base at present, an initial focus on organic growth and targeted content promotion is recommended.
Based on the strategic insights, carousel posts are performing exceptionally well for broad-appeal TV/Film critique, while video essays excel for in-depth niche analysis. This suggests a diversified format strategy. For instance, quick takes on trending shows could be presented as engaging carousels, whereas more elaborate film theories or director spotlights would be best suited for video essay formats. Given the creator's expertise, both formats should incorporate visually compelling stills from the discussed media and bold text overlays to capture attention. Leveraging winning hooks that play on critical perspectives or intriguing questions will further enhance engagement.
This profile is ideally suited for educational campaigns and brand awareness initiatives related to film, television, and media literacy. The creator's explainer content style makes them perfect for campaigns that require breaking down complex concepts or providing insightful commentary. Potential use cases include film festival coverage (once the audience is established), behind-the-scenes analysis of movie production, or even collaborations with streaming services to promote new releases through engaging video essays. The creator’s skill at TV series critique also makes them a good fit for pre- and post-release hype campaigns that stimulate discussion around plot, characters, and themes.
The primary target audience consists of English and Hinglish-speaking individuals in India, aged 25-34, interested in film and TV analysis. This demographic aligns well with brands in the entertainment, media, and technology sectors. Specific product and service categories that align naturally include streaming platforms, film schools and online courses, filmmaking equipment and software, merchandise related to popular films and TV shows, books on film theory and history, and even high-end headphones or sound systems that enhance the viewing experience. Avoiding product categories that are completely unrelated to entertainment and media is essential.
Given the current audience size and the need to establish brand trust, a one-off collaboration or Content Creator for Hire model would be the most appropriate starting point. This allows brands to test the waters and assess the creator's ability to deliver engaging content without committing to a long-term ambassadorship. As the audience grows and the creator establishes a stronger track record with brand integrations, transitioning to a brand ambassador role may become a viable option. The high quality of content creation suggests that the creator could be hired to produce video assets for the brand's own channels.
The expected ROI potential is currently rated as MEDIUM, but with significant potential for HIGH as the creator's audience grows. To maximize ROI, specific recommendations include: (1) Partnering for video essays analyzing film techniques, subtly showcasing editing software or camera equipment. (2) Leveraging carousel posts for weekly roundups of trending TV show episodes, integrating sponsored segments on streaming platform features. (3) Best ROI is expected from campaigns with clear calls-to-action and audience-specific messaging. For instance, promoting film courses with an exclusive discount code tailored to the creator's followers.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The profile of realyatharthh establishes him as a sharp, analytical, and knowledgeable creator specializing in film and television critique. His content strategy revolves around deep-dive analyses, deconstructing everything from mainstream blockbuster series like 'Stranger Things' and 'Game of Thrones' to niche arthouse cinema such as Yorgos Lanthimos's 'Dogtooth'. He employs a distinct voice characterized by sarcasm and witty humor, which he uses as a hook to draw audiences into more complex discussions about plot, character development, and filmmaking techniques. This approach caters to a cinephile audience that appreciates content beyond surface-level reviews, positioning him as a credible and authoritative voice in the film and TV commentary space.
The creator effectively utilizes two primary formats: image/text carousels and split-screen video essays. Carousels are often used for delivering concise, humorous, or controversial takes on popular media, as well as for listicle-style content sharing film trivia. These posts, particularly those with sharp, sarcastic hooks, tend to achieve high reach and 'likes'. His video essays, on the other hand, facilitate deeper, more nuanced analysis, featuring him speaking directly to the camera while supplementary clips and images play alongside. While these videos may have fewer absolute likes, they generate significantly higher comment-to-like ratios, indicating a more engaged and dedicated community eager to participate in detailed discussions.
Analysis of his content reveals that his most successful posts are those that tap into major pop culture conversations, especially critiques of highly anticipated season finales or new releases from major franchises. Posts about 'Game of Thrones' and 'Stranger Things' show the highest engagement, proving his audience is highly invested in his opinions on popular media. However, his willingness to cover more obscure, director-driven films demonstrates a commitment to the art of cinema that builds brand equity and authority with a core audience of dedicated film enthusiasts. The blend of mainstream appeal and niche expertise is a key pillar of his content strategy, allowing him to both grow his audience and cultivate a loyal community.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
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