Analysis Period: Dec 30, 2025 - Jan 26, 2026 28 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 3.13% | 3.13% | 430 | +14.0% | 0 |
| Jan 19 - Jan 25 | 5 | 2.75% | 1.82% | 1886 | -60.0% | 1 |
| Jan 12 - Jan 18 | 6 | 6.88% | 5.81% | 6743 | +1.5% | 4 |
| Jan 05 - Jan 11 | 7 | 6.78% | 4.07% | 31968 | +14.2% | 3 |
| Dec 29 - Jan 04 | 9 | 5.93% | 2.64% | 7322 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @thefourthwall.in | 20.00% | 100% | +252% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @thefourthwall.in | 20.00% | 96% | +252% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @thefourthwall.in | 19.79% | 93% | +249% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @thefourthwall.in | 17.61% | 89% | +210% | High (10-25%) | 🔥 Viral ⭐ Top |
| #5 | New Instagram post by @thefourthwall.in | 14.74% | 86% | +160% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, operating as a 'Reviewer' and 'Publisher' under the name thefourthwall.in, presents a unique marketing opportunity within the Film & Series Review niche, particularly for brands seeking to engage with an Indian audience interested in Bollywood and web series content. Their informative content style, primarily delivered through carousels, offers a platform for brands to subtly integrate within expert opinions and recommendations. However, given the current lack of follower data, and an average engagement rate of 0.00%, initial campaigns should focus on testing and measuring brand awareness impact rather than direct conversions, while also prioritizing growing the account following.
The optimal creative format for this profile is undoubtedly the carousel, given that all analyzed posts utilize this format. Their strategic insights show high confidence that this is the best format. Specifically, carousels allow for detailed reviews and curated recommendation lists, aligning with the profile's 'Informative' content style. Reels could be explored to create short, engaging trailers or opinion pieces, but the carousel format is proven here. Stories can be used to promote upcoming reviews, engage in Q&A sessions, or share behind-the-scenes content related to film analysis.
This profile is particularly well-suited for brand awareness campaigns, film/series launch promotions, and educational campaigns that explore filmmaking techniques or cinematic themes. For example, brands can partner with thefourthwall.in to create carousel reviews highlighting the use of specific technologies or editing styles in a new web series, effectively promoting those technologies to a relevant audience. Given their opinionated commentary, they could also be leveraged for generating pre-release buzz and intrigue around upcoming film releases, driving initial awareness through thought-provoking analysis.
The target audience primarily consists of viewers in India interested in Bollywood and web series content. Based on content and inferred location, the audience is likely Pan-Indian. Brand categories that align naturally include: OTT platforms (Netflix India, JioHotstar, Amazon Prime Video), film production companies, entertainment news websites, movie ticket booking services, and consumer electronics brands that enhance the viewing experience (e.g., smart TVs, sound systems). Brands should be aware that the audience may skew towards a more cinephile demographic who may be discerning about sponsorships.
Given the profile's established 'Reviewer' persona and informative content style, a one-off collaboration or content creator for hire model may be the most appropriate positioning strategy. This allows brands to leverage their expertise and existing content format without requiring a long-term commitment. A brand ambassador role may be suitable later, but initial campaigns should focus on individual reviews or curated lists that align with thefourthwall.in's existing editorial voice, especially while growing followers.
While the current average engagement rate is 0%, and the follower count is unknown, the ROI potential can be cautiously rated as 'Medium' if leveraged strategically. Specific, actionable recommendations include: (1) Partner with thefourthwall.in to create a carousel-based review of a new film or web series, emphasizing key features or themes relevant to the brand. (2) Sponsor a curated list of
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The profile @thefourthwall.in operates as a dedicated film and web series review platform, focusing primarily on Indian cinema with a significant emphasis on Malayalam and Bollywood content, alongside occasional mentions of international streaming releases. The core content strategy revolves around delivering analytical commentary, media recommendations, and opinionated takes through a consistent format of text-heavy carousels. The creator demonstrates deep industry knowledge, referencing older films like "City of God" by Lijo Jose Pellissery and discussing specific character arcs, directorial styles, and actor performances, positioning the account as a credible source for cinephiles.
The content themes are tightly focused on critiques of new releases (e.g., "Toxic" teaser), deep dives into actor filmographies (e.g., Prabhas, Nivin Pauly), and curated recommendation lists for streaming platforms like JioHotstar and Netflix. A significant portion of the content serves to highlight underappreciated films or unique cultural representations in media, such as "The Great Shamsudeen Family." This indicates a strategy aimed at an audience that appreciates nuanced film analysis beyond surface-level reviews.
Analysis of engagement patterns reveals that the audience responds most strongly to posts with bold, sometimes controversial opinions. The highest-performing content, by a significant margin, is driven by short, intriguing captions that hint at a strong take (e.g., "I mean…… 🫣"), sparking curiosity and extensive comment debates. Posts framed as direct questions to the audience or curated "Best Of" lists also perform exceptionally well, suggesting an engaged community eager to share their own opinions and discover new content. The exclusive reliance on carousels suggests a deliberate choice to foster in-depth reading and discussion rather than quick video consumption.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
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