Analysis Period: Dec 31, 2025 - Jan 26, 2026 25 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 0.22% | 0.22% | 722 | -96.2% | 0 |
| Jan 19 - Jan 25 | 6 | 5.79% | 3.20% | 565693 | -25.1% | 2 |
| Jan 12 - Jan 18 | 6 | 7.73% | 2.34% | 178656 | +97.1% | 2 |
| Jan 05 - Jan 11 | 7 | 3.92% | 3.00% | 89234 | -45.3% | 2 |
| Dec 29 - Jan 04 | 5 | 7.17% | 3.71% | 116557 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @dhiwesh_vlogs | 20.00% | 100% | +246% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @dhiwesh_vlogs | 20.00% | 96% | +246% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @dhiwesh_vlogs | 18.45% | 92% | +219% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @dhiwesh_vlogs | 17.13% | 88% | +196% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @dhiwesh_vlogs | 10.97% | 84% | +90% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Macro-tier Entertainment Creator, dhiwesh_vlogs, presents a unique marketing opportunity centered around Tamil cinema, pop culture, and, surprisingly, personal life updates. His content style, which blends 'Review' with 'Hot Takes,' suggests an audience that appreciates strong opinions and engaging commentary. His personal updates, particularly those related to his relationships, have generated exceptionally high engagement, indicating a strong audience connection. This combination of professional and personal content provides a solid foundation for brand collaborations, provided they align authentically with his established themes. While his average engagement rate is low, the high engagement with personal content suggests a strong niche audience with potential.
The optimal creative formats for this creator involve a dynamic mix of video and carousel content. Specifically, the data shows that 'Personal Life Updates' perform best in a 'Carousel with emotional video montage and high-quality photos', yielding a 15.2x performance multiplier. This insight is critical. For movie reviews and sponsored content, 'Split-screen reaction video' and 'Split-screen demonstration video' formats perform well, leveraging his expressive style. The use of Reels and carousels will be crucial to harness both the viral potential of short-form video and the depth of his review content.
Given his content style and audience engagement patterns, Dhiwesh is well-suited for several campaign types. He can effectively execute product reviews, especially for entertainment-related products or services, creating informative and opinionated content. Brand awareness campaigns for movie releases or streaming platforms would also benefit from his commentary and hot-take style. The strong engagement around his personal life positions him well for lifestyle product integrations, especially within the grooming or relationship space. Seasonal promotions tied to film releases or cultural events also represent viable opportunities.
The primary target audience for this creator consists of Tamil-speaking individuals in India, predominantly aged 25-34. This demographic aligns with consumers of Tamil cinema and pop culture. Therefore, brand categories that would fit naturally include Streaming Services (Netflix, JioHotstar), Movie Production and Distribution Companies, Consumer Electronics (smartphones, TVs), Men's Grooming Products (given his collaborations and the audience's interest), Fashion and Accessories (if integrated authentically), and Food & Beverage brands targeting young adults in South India. Avoid misalignments with brands that do not resonate with this audience's cultural preferences or lifestyle.
Considering his prominence level, content consistency, and audience relationship, Dhiwesh is best positioned for a mix of strategies. For movie review content, one-off collaborations around specific releases work well. However, given the high engagement with personal updates and his existing collaborations with brands like Chicnutrix, a Brand Ambassador role for grooming products or lifestyle brands could be highly effective. His ability to create authentic, engaging content around his personal life makes him a valuable partner for brands seeking long-term relationships.
Based on the current engagement rates and niche relevance, the expected ROI potential is rated as MEDIUM. The key to unlocking a HIGH ROI lies in leveraging his personal life updates and tailoring sponsored content to this format. Specific recommendations: (1) Partner with streaming services to create 'hot take' reaction videos to new releases, leveraging the split-screen format. (2) Integrate men's grooming products into his vlogs, showcasing how they fit into his daily routine. (3) Develop a long-term Brand Ambassador program with a grooming brand, focusing on authentic integration within his lifestyle content. Success hinges on capitalizing on the audience's strong connection with his personal storytelling and avoiding generic promotional content.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
Dhiwesh_vlogs operates as a highly specialized and influential entertainment commentator with a primary focus on South Indian, particularly Tamil cinema (Kollywood). The creator's core content strategy revolves around a consistent and recognizable split-screen video format, where he delivers energetic and opinionated movie reviews, trailer reactions, and entertainment news. In these videos, he typically occupies the bottom half of the screen, speaking directly to the audience in Tamil, while the top half displays relevant movie clips, posters, or trailers. This format effectively combines his personal brand and expressive commentary with the visual appeal of the content he is discussing, creating a dynamic and engaging viewer experience.
While movie reviews form the backbone of his content schedule, the creator's most successful posts pivot towards personal and emotional storytelling. An engagement announcement and a 10-year relationship retrospective became his most viral content by an extraordinary margin, indicating his audience has a strong parasocial connection and is highly invested in his personal life. This suggests that while they follow him for his cinema expertise, they stay for his personality and relatable life milestones. This duality is a key strength, allowing him to maintain a loyal core audience with daily reviews while also having the capacity to generate massive viral moments through occasional, well-placed personal life updates.
The creator's strategy also includes brand partnerships, primarily in the men's grooming and skincare space. These sponsored posts, however, show significantly lower engagement compared to his organic content, suggesting a potential disconnect. The audience responds most strongly to authenticity, high emotion, and community-centric topics. Whether it's intense praise for a 'Pongal winner,' scathing criticism for a 'flop' movie, or celebrating a personal milestone, the highest engagement is invariably linked to content that evokes a strong emotional response. His calls to action, such as 'Share ehh✅' and posing direct questions to fans, are highly effective at stimulating comments and shares, fostering a vibrant and interactive community around his profile.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
Low. The primary risk is the significant performance gap between organic and sponsored content. Brands may see lower ROI if integrations are not executed authentically. Future partnerships should aim for a more seamless blend with the creator's established content style.
Content is generally brand-safe, focusing on film and lifestyle. The creator avoids highly controversial or offensive topics. The use of movie clips with anti-smoking/alcohol warnings is standard for the genre and poses no risk.
medium
medium
High. The creator has a large, highly engaged, and geographically concentrated audience (South India). This is ideal for brands in tech, streaming services, men's fashion, grooming, and automotive sectors targeting this demographic.
medium
medium
medium
medium
No hook data available
No topic data available