Analysis Period: Dec 31, 2025 - Jan 26, 2026 16 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 0.58% | 0.58% | 2084 | -74.8% | 0 |
| Jan 19 - Jan 25 | 5 | 2.30% | 2.06% | 41368 | -4.1% | 0 |
| Jan 12 - Jan 18 | 2 | 2.40% | 2.40% | 17250 | -76.4% | 0 |
| Jan 05 - Jan 11 | 5 | 10.18% | 5.72% | 226911 | -25.9% | 3 |
| Dec 29 - Jan 04 | 3 | 13.75% | 20.00% | 179824 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @pichharwala_marathi | 20.00% | 100% | +193% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @pichharwala_marathi | 20.00% | 94% | +193% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @pichharwala_marathi | 20.00% | 88% | +193% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @pichharwala_marathi | 20.00% | 81% | +193% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @pichharwala_marathi | 5.72% | 75% | -16% | High (10-25%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, pichharwala_marathi, presents a solid marketing opportunity within the niche of Marathi cinema and Indian entertainment. As a Macro-tier Entertainment and Educational Creator, their focus on film reviews and recommendations provides a platform for brands seeking to connect with an engaged audience passionate about movies and web series. The authenticity of the reaction video format, combined with the informative listicle style, fosters trust and positions the creator as a reliable source of information, which is crucial for successful brand partnerships. A potential limitation lies in the strong focus on Marathi content which may limit appeal for brands seeking a broader Indian audience. However, this focused approach also allows for highly targeted campaigns within the Marathi-speaking demographic.
Based on strategic insights, Split-Screen Video Listicles and Reviews are the optimal creative formats for this profile, especially when covering Marathi cinema. These formats have demonstrated significantly higher engagement compared to single film reviews and average content. Winning hooks include strong declarative statements paired with emotion or urgency and fire emojis, particularly for Marathi cinema reviews. Additionally, intrigue-building titles that hint at twists or use powerful adjectives perform well for thriller/mystery film recommendations. Therefore, any brand partnership should prioritize video content utilizing these proven formats and hook elements.
This profile is ideally suited for product launch campaigns and brand awareness initiatives, particularly for streaming services and film-related products or events. Given their educational content style and expertise in the entertainment sector, the creator can effectively communicate product benefits and key features through reviews and recommendations. They are also well-positioned to provide testimonials and event coverage, further enhancing brand visibility and credibility within their niche. For example, Pichharwala_marathi is a perfect match for promoting films premiering on OTT platforms like Zee5, given their prior focus on the platform in previous posts.
The target audience for pichharwala_marathi primarily consists of viewers interested in Marathi cinema, thrillers, and Indian web series. The audience is likely located in Maharashtra, India, and falls within the 25-34 age range, aligning with the creator's demographic. Brand categories that naturally align with this audience and content include: Over-The-Top (OTT) platforms, Cinema chains/Multiplexes, Movie ticket booking apps, Snack and beverage brands targeting movie viewers, Smartphone brands with advanced video recording capabilities, and merchandise related to popular Marathi films/series.
Considering the high content consistency, strong audience relationship, and specialization in film reviews, this creator is best positioned as a Brand Ambassador or Affiliate Marketer. As an ambassador, they can integrate brand messaging into their regular review content, fostering long-term brand loyalty among their followers. As an affiliate marketer, they can drive conversions by recommending specific products or services and providing unique discount codes. Given the high engagement rate and focused niche, a sustained collaboration is more likely to yield better results than one-off campaigns or general content creation.
The expected ROI potential is rated HIGH due to the creator's strong engagement rates (up to 0.4% on Marathi film reviews), quality audience demographics, and niche relevance. To maximize ROI, it is recommended to: (1) Partner with the creator to promote Marathi film premieres on OTT platforms using split-screen video listicles. (2) Leverage winning hooks, such as strong declarative statements and intrigue-building titles, to capture audience attention. (3) Develop campaigns that align with the creator's educational content style, providing informative reviews and recommendations rather than overly promotional messages.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, @pichharwala_marathi, has a highly consistent and well-defined content strategy centered around being a go-to source for movie and web series recommendations for a Marathi-speaking audience. The creator employs a signature split-screen video format for all content, where he appears in the bottom half providing enthusiastic, expressive commentary in Marathi, while the top half displays a dynamic montage of clips from the film or series being reviewed. This format allows the audience to get a visual feel for the content while being guided by the creator's analysis and opinion, creating an engaging and informative viewing experience. The studio setup, with characteristic red or purple acoustic foam panels and a lavalier microphone, signals a professional and dedicated approach to content creation.
The creator's content library is diverse, covering a wide spectrum of Indian cinema, including Marathi, Bollywood (Hindi), and South Indian films, as well as some popular Hollywood titles. The primary themes are film analysis, recommendations, and reviews, spanning genres from crime thrillers and dramas to romance and social commentary. A recurring content pillar is the 'listicle' format, where the creator recommends a curated list of 'must-watch' films (e.g., 'three short films,' 'two thrilling movies'), which consistently proves to be a high-performing format. The creator's delivery is passionate and personal, often using strong, persuasive language and emojis in the titles (e.g., 'dangerous Masterpiece,' 'will definitely make history') to generate curiosity and drive engagement.
Analysis of engagement metrics reveals a clear pattern of success. Content focused on Marathi cinema generates exceptionally high engagement, with reviews for films like 'Chandramukhi' and 'Krantijyoti Vidyalaya' achieving over 100,000 likes. This indicates a deep connection with the target audience and a strong demand for regional content analysis. Listicles that bundle multiple film recommendations into a single video also perform significantly better than average, demonstrating that the audience values curated discovery. While reviews of single Hindi or South Indian films perform adequately, they don't reach the viral engagement levels of the Marathi-centric content. This suggests that while the audience is open to broader Indian cinema, their core interest and loyalty lie with content that celebrates and analyzes their regional films.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Highly recommended for brands targeting the Marathi-speaking youth interested in cinema.
The content is consistently focused on film reviews and recommendations.
The content appears authentic, with the creator providing genuine opinions and analysis.
Suitable for brands seeking a safe and engaged audience.
Not explicitly mentioned but implied high potential due to engagement.
Likely high given the niche and engaged demographic.
Authentic integrations that align with the creator's review style.
Cost-effective due to targeted reach and high engagement potential.
Regular partnerships are feasible given the consistent content output.
No hook data available
No topic data available