Analysis Period: Jan 03, 2026 - Jan 26, 2026 9 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 2.00% | 2.00% | 3676 | +18.6% | 0 |
| Jan 19 - Jan 25 | 3 | 1.69% | 1.08% | 9297 | -71.0% | 0 |
| Jan 12 - Jan 18 | 2 | 5.83% | 5.83% | 21391 | +1555.7% | 2 |
| Jan 05 - Jan 11 | 1 | 0.35% | 0.35% | 646 | -93.6% | 0 |
| Dec 29 - Jan 04 | 2 | 5.51% | 5.51% | 20230 | - | 1 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @pickbysurya_ | 6.65% | 100% | +99% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @pickbysurya_ | 6.29% | 89% | +88% | High (10-25%) | ⭐ Top |
| #3 | New Instagram post by @pickbysurya_ | 5.37% | 78% | +61% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @pickbysurya_ | 4.37% | 67% | +31% | Above Average (25-50%) | ⭐ Top |
| #5 | New Instagram post by @pickbysurya_ | 3.00% | 56% | -10% | Above Average (25-50%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, featuring Surya as a Macro-tier reviewer focused on Telugu and Indian cinema, presents a valuable opportunity for entertainment brands and platforms. His consistent review style, particularly for psychological/slow-burn thrillers, and enthusiastic delivery foster audience trust and engagement. While follower count is currently unavailable, strategic insights show mixed-media carousels as a winning format, suggesting a solid base for content distribution. Brands should be mindful that engagement rate is currently at 0%, and conduct a thorough audience audit to ensure ROI.
Given Surya's 'Review' and 'Listicle' content styles, mixed-media carousels featuring video snippets and stills are the optimal creative format. He effectively uses video to deliver reviews, enhancing them with engaging visuals from the movies or web series he's discussing. The 'Mixed-Media Carousel' format fits align with his top topics, like 'Psychological/Slow-Burn Thriller Reviews' and 'Streaming Platform Content Announcements.' Stories can be used for behind-the-scenes content, quick reactions, and interactive polls, while Reels can host concise, impactful reviews.
This profile is ideally suited for product launch campaigns for movies and web series, brand awareness initiatives for streaming platforms (like JioHotstar), and educational campaigns focused on film appreciation or genre exploration. His 'Reviewer' type makes him perfect for providing expert opinions, while his engaging presentation can drive excitement and anticipation for new releases. For example, he could host a series of reviews leading up to a major film release, driving viewership and generating buzz.
The target audience primarily consists of viewers interested in Telugu and Indian cinema, predominantly located in South India, with potential reach across India. Based on his age range, this audience likely falls between 25-34. Product/service categories that align naturally include: Streaming platforms (Netflix, JioHotstar), Movie ticket vendors, Film production companies, Online entertainment news outlets, Film-related merchandise, Audio equipment, Home theatre systems, and Snack/beverage brands targeting movie watchers.
Given his focus on reviews and consistent engagement, Surya is best positioned as a Brand Ambassador for streaming platforms or a Content Creator for Hire for film production companies. His detailed reviews and personal recommendations build trust with his audience, making him effective at promoting specific titles or platforms. The lack of current follower count suggests focusing on content creation where the brand can leverage his reviewing skills for trailers or promotional videos.
Based on Surya's specialized niche (Telugu cinema reviews), the expected ROI potential is rated as MEDIUM, provided the follower count is substantial. To maximize ROI, marketers should (1) Partner with Surya for film launch campaigns targeting the South Indian audience through mixed-media carousels. (2) Leverage his expertise in psychological/slow-burn thrillers to create dedicated review series. (3) Utilize his platform for pre-release buzz creation and post-release analysis. These recommendations, in conjunction with thorough audience auditing, will capitalize on Surya's strengths and niche appeal.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
This profile, run by Surya (@pickbysurya_), operates as a dedicated hub for film and web series analysis, with a strong specialization in Telugu and South Indian cinema. The content strategy is centered around providing enthusiastic, personal, and detailed recommendations for streaming content on platforms like Netflix, JioHotstar, and ZEE5. Surya's delivery is passionate and authentic, positioning him as a trusted friend and guide for his audience of movie lovers. The primary content format is mixed-media carousels, which blend video reviews (featuring Surya speaking in Telugu) with high-quality promotional stills, posters, and clips from the reviewed content. This creates a visually engaging and informative package that caters to a regional audience.
The core themes are predominantly movie reviews, announcements of upcoming releases, and deep dives into specific genres, particularly psychological and slow-burn thrillers. These niche genre reviews consistently generate the highest engagement, indicating that the audience values Surya's curation of complex and emotionally driven narratives. A recurring pattern in his most successful content is the use of strong, emotionally charged keywords in his hooks, such as 'quietly unsettling' or 'binge-worthy,' which effectively capture viewer interest. The content explicitly avoids controversial topics, focusing solely on the art of cinema and storytelling, making the profile a positive and brand-safe space for entertainment enthusiasts.
Beyond standard reviews, the creator occasionally experiments with more creative, personal branding content, such as the 'Superman' video that metaphorically frames him as a superhero of movie recommendations. This post, while not the highest in engagement, serves to build a stronger personal brand and connect with his audience on a deeper level by showcasing his passion and creative skills (including AI-generated visuals). Overall, the strategy is highly effective due to its clear niche focus, authentic delivery, and consistent format that delivers tangible value—helping viewers decide what to watch next.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
The creator is an ideal partner for streaming platforms and film production studios due to their niche focus and enthusiastic audience.
The creator's content is focused entirely on film and entertainment, with a positive and enthusiastic tone.
The creator presents authentic reviews of movies and web series.
The profile is suitable for partnerships with streaming platforms and film production studios.
Not available.
Likely receptive to promotions of relevant entertainment products.
Sponsorship of review series or curated content lists.
Offers direct access to a targeted audience of movie enthusiasts.
Regular partnerships would maintain consistent brand presence.
No hook data available
No topic data available