Analysis Period: Dec 30, 2025 - Jan 26, 2026 41 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 2 | 1.16% | 1.16% | 2830 | -73.9% | 0 |
| Jan 19 - Jan 25 | 10 | 4.43% | 2.86% | 54202 | -34.4% | 3 |
| Jan 12 - Jan 18 | 10 | 6.75% | 3.85% | 166656 | -16.3% | 3 |
| Jan 05 - Jan 11 | 8 | 8.07% | 4.83% | 92834 | +76.2% | 4 |
| Dec 29 - Jan 04 | 11 | 4.58% | 1.74% | 68561 | - | 4 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @fdfs_with_mogi | 20.00% | 100% | +258% | Top 10% | 🔥 Viral ⭐ Top |
| #2 | New Instagram post by @fdfs_with_mogi | 20.00% | 98% | +258% | Top 10% | 🔥 Viral ⭐ Top |
| #3 | New Instagram post by @fdfs_with_mogi | 20.00% | 95% | +258% | Top 10% | 🔥 Viral ⭐ Top |
| #4 | New Instagram post by @fdfs_with_mogi | 20.00% | 93% | +258% | Top 10% | 🔥 Viral ⭐ Top |
| #5 | New Instagram post by @fdfs_with_mogi | 20.00% | 90% | +258% | Top 10% | 🔥 Viral ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This profile, 'fdfs_with_mogi', demonstrates a strong marketing fit for brands targeting South Indian movie enthusiasts, particularly those interested in Tamil cinema. As a Micro-influencer focused on news, commentary, and education within the film industry, Mogi's authenticity stems from his passionate reviews, listicles, and 'hot takes' on recent releases and industry trends. His audience is highly engaged with his split-screen video reviews, especially those focusing on major Tamil actor films and festival releases, making him valuable for campaigns seeking to tap into this specific niche. However, given the relatively smaller audience size, campaign reach might be limited compared to Macro or Mega influencers.
The optimal creative format for this profile is undoubtedly split-screen video, as evidenced by its superior performance (50x multiplier) compared to other formats. This format allows Mogi to effectively showcase film clips, trailers, and his own reactions simultaneously, enhancing viewer engagement. Carousel posts can also be effective for listicles, allowing for more in-depth breakdowns of top movie recommendations. Winning hooks include dynamic montages of actors, bold text overlays appealing to fans, and expressive thumbnails for controversial reviews to capture immediate attention.
This profile is well-suited for several campaign types, including movie promotions, OTT platform awareness campaigns, and even product placements relevant to the entertainment lifestyle. Specifically, Mogi could be leveraged for pre-release trailer reviews, post-release analysis, and educational content explaining film history or industry trends. His 'Hot Takes' style also lends itself well to generating buzz and discussion around a film or series. Furthermore, he could integrate brands into his content through subtle product placements within his video reviews (e.g., showcasing a particular brand of headphones while watching a movie) or by featuring sponsored film-related merchandise.
The target audience for this profile is primarily located in India, with a strong focus on the South Indian region, especially Tamil Nadu. The audience likely consists of Tamil-speaking individuals aged 25-34 who are passionate about movies and entertainment. Given this demographic, brands that align naturally with this profile include OTT platforms (Netflix, Amazon Prime Video, Hotstar), film production companies, music streaming services, and even food and beverage brands targeting young adults. Other relevant categories include merchandise related to Tamil cinema (T-shirts, posters, collectibles) and mobile devices optimized for streaming and entertainment.
Given his engagement patterns and content consistency, Mogi is best positioned for one-off collaborations or content creator for hire arrangements. While a Brand Ambassador role might be premature given the smaller audience size, he could effectively contribute to specific campaigns by creating engaging video reviews, listicles, or hot takes. His strong production quality and versatile style make him a valuable asset for brands seeking to create authentic and engaging content for their target audience. Long-term partnerships are viable once the follower count grows, but for now, focusing on targeted campaign-specific deliverables is more beneficial.
Expected ROI potential is rated MEDIUM based on the high engagement rates on top topics, especially for reviews of major Tamil actor films and cinema analysis. Specific actionable recommendations: (1) Partner with Mogi to create a pre-release trailer review for an upcoming Tamil movie, leveraging his split-screen video format and dynamic montages. (2) Commission him to create a listicle-style carousel post showcasing the top 5 Tamil movies available on a particular OTT platform. (3) Incorporate a subtle product placement (e.g., a beverage brand) into his video review, ensuring it aligns naturally with his content and target audience. Best ROI is expected from campaigns directly related to major Tamil releases or that tap into his expertise in film analysis and commentary.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
FDFS with Mogi, run by the creator Mogi, is a dedicated film and web series review channel with a primary focus on South Indian cinema, particularly Tamil movies (Kollywood). The content strategy revolves around providing timely and passionate reviews, often for 'First Day First Show' (FDFS) releases, which resonates strongly with Indian cinema culture. Mogi has cultivated a distinct and consistent content format: a dynamic split-screen video where he delivers his analysis in Tamil at the bottom, while the top half showcases a montage of trailers, clips, and posters from the content being reviewed. This format effectively combines personal commentary with engaging visuals, catering to a visually-driven social media audience.
The channel's content themes are diverse, spanning from straightforward positive recommendations and critical reviews to more controversial 'roast reviews' of films perceived as low quality. Beyond individual reviews, Mogi creates listicle content, such as 'Top 10 Movies of 2025,' and deeper analytical pieces, like a breakdown of an actor's filmography or an appreciation of cult classic cinema. This variety appeals to both casual viewers looking for weekend watch suggestions and dedicated cinephiles seeking more nuanced commentary. A significant portion of the content also covers releases on OTT platforms like Netflix, with a specific emphasis on the availability of Tamil dubbing, indicating a keen awareness of his audience's preferences.
Analysis of engagement data reveals a clear pattern of success. Content centered around major Tamil superstars like Thalapathy Vijay and Ajith Kumar, or reviews of highly anticipated festival releases (especially during Pongal), generates exceptionally high engagement. For instance, a review of a Pongal family entertainer garnered over 100,000 likes, showcasing the power of combining timeliness with cultural relevance. Similarly, deep-dive analytical videos and appreciative posts about classic Tamil cinema also perform remarkably well, suggesting that the audience values Mogi's expertise and passion for the industry's history. While controversial 'roast' reviews and personal rants drive a significantly higher comment-to-like ratio, indicating intense debate, it's the celebratory and analytical content that achieves the broadest reach and highest overall engagement.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
Data-driven recommendations for video length based on engagement patterns. Different topics may require different optimal durations.
The creator is a highly suitable partner for brands in the entertainment, streaming, and related sectors, thanks to their trusted position and strong engagement with the Tamil-speaking audience.
Content consistently focuses on mainstream entertainment, primarily film and web series reviews.
The creator presents genuine opinions and analysis, maintaining an authentic and personal connection with the audience.
Brands can safely partner with this creator, ensuring alignment with the creator's focus on Tamil cinema and entertainment.
The creator's authority and audience trust make sponsored reviews and promotional content effective.
The audience seems receptive to recommendations, given the high engagement on reviews and suggestions.
Sponsored reviews, affiliate marketing, and brand ambassadorship would be effective partnership approaches.
Partnerships are likely to be cost-effective due to the creator's targeted audience and high engagement rates.
Partnerships can be frequent, aligning with new releases and content schedules.
No hook data available
No topic data available