Analysis Period: Dec 30, 2025 - Jan 26, 2026 14 posts analyzed
| Week | Posts | Avg ER | Median ER | Total Engagement | WoW Change | Above 5% ER |
|---|---|---|---|---|---|---|
| Jan 26 - Feb 01 | 1 | 0.91% | 0.91% | 259 | -75.5% | 0 |
| Jan 19 - Jan 25 | 5 | 3.71% | 2.98% | 5277 | +52.5% | 2 |
| Jan 12 - Jan 18 | 2 | 2.43% | 2.43% | 1384 | -31.4% | 0 |
| Jan 05 - Jan 11 | 2 | 3.55% | 3.55% | 2018 | -36.7% | 0 |
| Dec 29 - Jan 04 | 4 | 5.61% | 6.01% | 6378 | - | 2 |
| Rank | Post | Engagement Rate | Percentile | vs Avg | Tier | Flags |
|---|---|---|---|---|---|---|
| #1 | New Instagram post by @ram_maxy | 9.27% | 100% | +141% | Top 10% | ⭐ Top |
| #2 | New Instagram post by @ram_maxy | 8.71% | 93% | +126% | Top 10% | ⭐ Top |
| #3 | New Instagram post by @ram_maxy | 8.19% | 86% | +113% | High (10-25%) | ⭐ Top |
| #4 | New Instagram post by @ram_maxy | 6.36% | 79% | +65% | High (10-25%) | ⭐ Top |
| #5 | New Instagram post by @ram_maxy | 4.08% | 71% | +6% | Above Average (25-50%) | ⭐ Top |
AI-generated comprehensive analysis covering creative formats, campaign types, brand fit, target audience, and ROI potential based on creator categorization and engagement patterns.
This Micro-tier Entertainment Creator, focusing on movie and series reviews, holds moderate marketing potential, particularly within niche genres like horror and thriller. Their 'Review' and 'Listicle' content styles cater to an audience actively seeking recommendations, enhancing their value for targeted campaigns. However, the low engagement rate (0.00%) requires careful consideration and a strategic approach to maximize impact. The creator's focus on Indian streaming platforms and cinema also makes them uniquely positioned to cater to the Indian market.
Based on the 'format_fits' data, carousel posts are the most effective format for this creator, particularly for movie/series recommendations. The 'Split-Screen' visual element, showcasing a dramatic scene and the creator's reaction, has proven successful. Therefore, brands should prioritize carousel-based campaigns. Reels can also be explored, especially short, engaging reviews or behind-the-scenes content. Given the creator's 'Hinglish' language use, incorporating this into Reels might enhance audience connection.
This profile is best suited for product review campaigns, especially for new movie releases on streaming platforms or in theaters. The creator can also effectively run brand awareness campaigns focusing on the entertainment sector, such as promoting film festivals or streaming service subscriptions. Given their expertise in horror and thriller genres, they can create themed campaigns aligned with specific movie releases or seasonal events like Halloween.
The creator's audience primarily comprises young adults (18-24) in India interested in movies and series. Brand categories that align well include Streaming services (Netflix, Amazon Prime Video, Hotstar), Movie ticket booking platforms (BookMyShow), Snack brands commonly consumed during movie-watching, Gaming companies (promoting movie-based games), and Merchandise related to popular movies/series. The creator's location in India also makes them suitable for promoting local or regional cinema.
Given the Micro prominence level and reliance on review content, a one-off collaboration or content creator for hire positioning is most appropriate. This approach allows brands to test the creator's effectiveness without a long-term commitment. It's important to monitor engagement and conversion rates closely during the campaign. A brand ambassadorship is not recommended at this stage due to the low engagement rates, which need to be addressed and improved.
Expected ROI potential is rated MEDIUM due to the currently low engagement rate, despite the niche relevance and targeted audience. To improve ROI, specific recommendations include: (1) Focus on highly engaging visual content for carousels using the split-screen format. (2) Improve engagement by actively participating in comments and DMs. (3) Collaborate on sponsored reviews of new movie releases on major Indian streaming platforms. (4) Create a contest or giveaway campaign to boost follower count and engagement. (5) Leverage their expertise in horror/thriller to create sponsored listicles of top movies/series, targeting the 18-24 age group in India.
This AI-powered analysis identified your highest-performing content patterns, optimal posting strategies, and actionable recommendations based on comprehensive engagement data analysis.
The creator @ram_maxy operates a highly focused content strategy centered on movie and series recommendations, primarily for an Indian audience. The dominant genres are horror, thriller, and romance, with occasional forays into sci-fi and drama. The content format is exclusively carousels, featuring a consistent and recognizable visual template: a split-screen image. The top portion of the image displays a captivating scene from the recommended content, while the bottom portion shows the creator's face, fostering a direct-to-camera, personal connection with the audience. This unique visual signature helps in building brand recall and a consistent feed aesthetic.
The core of the creator's engagement strategy is a powerful and frequently used call to action: 'comment for a direct DM link.' This tactic is explicitly designed to maximize the number of comments on each post, which in turn boosts the post's visibility within the platform's algorithm. This strategy proves highly effective, with several posts garnering hundreds of comments, directly correlating to the 'comment for link' instruction. The captions are concise, providing the movie/series title and the platform where it's available (e.g., Netflix, YouTube, Prime Video), followed by a barrage of relevant genre- and trend-based hashtags to maximize discoverability.
Analysis of engagement patterns reveals that this strategy is largely successful. Posts recommending specific, intriguing titles in the horror-thriller-romance niche generate the highest engagement. For instance, recommendations for 'Jasmine' and 'RACHEL' secured over 2,476 and 2,329 total engagements (likes + comments) respectively. Furthermore, content tied to new theatrical releases, like the post for '45 The Movie,' shows the highest performance ceiling, indicating the audience's interest in timely and trending entertainment. While the 'comment for link' model is a powerful engagement driver, the creator's growth is intrinsically tied to this specific interaction model rather than fostering broader community discussion.
The content also points towards a focus on regional Indian cinema, with mentions of Telugu and Kannada films, alongside mainstream Bollywood and Hollywood content. This suggests a niche targeting of audiences interested in South Indian entertainment, while still maintaining a broad appeal. The creator has effectively built a system that trades content accessibility (via DM links) for on-page engagement, establishing a clear and repeatable formula for promoting entertainment content.
These topics showed the highest engagement rates. Focus on these themes for maximum impact.
These specific combinations of topic + hook style + visual elements generated the highest engagement rates. Use these as templates for future content.
The creator presents a strong brand partnership opportunity due to their engaged audience and niche focus on horror/thriller movies and series. However, brands should be aware of the potential risks associated with the creator's heavy reliance on engagement-baiting tactics.
The content consistently focuses on mainstream movie and series recommendations.
The content is authentic in that it is the creator's genuine recommendations.
Focus on partnerships that align with the creator's genre focus and audience interests.
No data available, but the highly engaged audience suggests high potential.
Likely high due to the audience's interest in entertainment.
Affiliate or ambassador roles would be effective.
High due to the engaged audience and niche focus.
Regular partnerships would likely be well-received.
No hook data available
No topic data available